{"id":26381,"date":"2023-10-16T09:39:48","date_gmt":"2023-10-16T16:39:48","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26381"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"with-music-by-butter-musicsound-coca-cola-zer0","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-coca-cola-zer0\/","title":{"rendered":"With Music by BUTTER Music+Sound, Coca-Cola Zero Launches Search for College Football\u2019s ‘Best Fan Ever’ via Webwire"},"content":{"rendered":"

\"\"<\/p>\n

College football fandom is thirsty work.<\/p>\n

That\u2019s why Coca-Cola\u00ae Zero Sugar is launching a nationwide search this month for the \u201cBest Fan Ever,\u201d culminating with the first-ever \u201cFIL\u201d deal \u2013 fan-image-likeness deal \u2013 Coke\u2019s fan-centric spin on NIL (name, image and likeness) deals that compensate collegiate student athletes for their role in marketing and promotional campaigns.<\/p>\n

Coke Zero Sugar ambassadors will travel to six high-profile college football games on a scouting mission to find the hardest-working, most fanatical fans who go above and beyond to passionately support their squads. The search kicked off Oct. 7 at two marquee matchups\u2014Michigan vs. Minnesota and Texas vs. Oklahoma\u2014and continues Oct. 14 with Arkansas vs. Alabama, Oct. 21 with Utah vs. USC and Penn State vs. Ohio State and Oct. 28 with Oregon State vs. Arizona.<\/p>\n

Fans attending Coca\u2011Cola partner schools can opt into the contest by submitting a photo and video onsite via the brand ambassadors. Coke Zero Sugar will narrow the pool down to four finalists to face off in a bracket-style poll on the brand\u2019s Instagram channel in November.<\/p>\n

https:\/\/www.youtube.com\/watch?v=ZurOAPr5pdY&ab_channel=Coca-Cola<\/p>\n

Coke Zero Sugar will crown one individual as the season\u2019s \u201cBest Fan Ever\u201d with a bronze trophy and \u201cFIL\u201d deal including $20,000 to cover travel to away games in the 2024 college football season, inclusion in at least one Coke Zero Sugar 2024 promotion and an exclusive gameday experience during the 2024 college football season at a Coke partner school of choice.<\/p>\n

Three runners-up each will receive a unique gameday experience during the 2024 college football season at a Coke partner school of their choice, a $100 Coke Store gift card and Coke Zero Sugar merchandise. Learn more at\u00a0promotion.coke.com\/bestfanever<\/a>.<\/p>\n

The activation is part of a robust Coke Zero Sugar fall football campaign that includes a new TV commercial, outdoor media, social\/digital activations, in-store marketing and more. Heisman Trophy winner and college football analyst Matt Leinart is teaming up with the brand for the program.<\/p>\n

\u201cAs a former professional and collegiate quarterback, I know firsthand the impact fans can have on a game,\u201d Leinart said. \u201cThat\u2019s why I\u2019m excited to be partnering with Coke Zero Sugar to help recognize and reward the best fans in college football \u2013 the ones cheering the loudest, tailgating the longest and giving their all for their team.\u201d<\/p>\n

\u201cBest Fan Ever\u201d is a fan-focused expression of the \u201cBest Coke Ever?\u201d campaign launched in 2021 to introduce Coke Zero Sugar\u2019s reformulated recipe.<\/p>\n

\u201c<\/strong>Since introducing our \u201cBest Coke Ever?\u201d platform during the NCAA March Madness tournament in 2021, Coke Zero Sugar has increasingly been associated with celebrating fandom, and we know that college football fans are some of those most passionate fans in sports,\u201d said Sue Lynne Cha, Vice President of Marketing, Coca\u2011Cola Trademark, Coca\u2011Cola North America. \u201cCoke Zero Sugar knows that fan work is thirsty work, and don\u2019t the best fans ever deserve the \u2018Best Coke Ever?\u201d<\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"

College football fandom is thirsty work. That\u2019s why Coca-Cola\u00ae Zero Sugar is launching a nationwide search this month for the \u201cBest Fan Ever,\u201d culminating with the first-ever \u201cFIL\u201d deal \u2013 fan-image-likeness deal \u2013 Coke\u2019s fan-centric…<\/p>\n","protected":false},"author":2,"featured_media":26382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,250,252,256,268,270,273,278,211,217],"tags":[257,269,346,1858,2640,3545,3615,3911,3912,253,255],"class_list":["post-26381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-audio","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","category-fresh-news","category-ads","tag-butter-music-sound","tag-music-2","tag-coca-cola","tag-sound","tag-coke","tag-coke-zero","tag-music-and-sound-design","tag-coca-cola-zero","tag-coca-cola-zero-sugar","tag-branded-content","tag-butter"],"yoast_head":"\nWith Music by BUTTER Music+Sound, Coca-Cola Zero Launches Search for College Football\u2019s 'Best Fan Ever' via 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