{"id":26372,"date":"2023-10-11T09:59:45","date_gmt":"2023-10-11T16:59:45","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26372"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"tennessee-education-lottery-spot-out-of-buntin","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/tennessee-education-lottery-spot-out-of-buntin\/","title":{"rendered":"Focus Group Descends into Mayhem in Tennessee Education Lottery Spot out of Buntin"},"content":{"rendered":"

BUNTIN campaign spotlights the ‘instant fun’ of playing Tennessee Lottery instant games.<\/h2>\n

\"\"<\/b>
\n<\/span>Tennessee Education Lottery Corporation \u201cInstant Games,\u201d the iconic games players know and love, bring \u201cinstant fun\u201d mixed with mayhem in the new \u201cWhat\u2019s Your Instant Game?\u201d campaign out of agency <\/span>BUNTIN<\/span><\/a>. When Instant Game characters \u2013 <\/span>from prospectors to pirates to metallic mimes \u2013 <\/span>jockey for position in a focus group, <\/span>their lively discussion devolves into chaos, sending even the moderator crying for help. <\/span>The comical ad spotlights the many Instant Games offering \u201cgame changing fun,\u201d reminding all 18+ players that there’s a game–and plenty of potential winnings–with their name on it.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Since its inception, the Tennessee Education Lottery has raised over $7 billion for education programs in the state, providing more than 2 million scholarships and grants for students along the way. BUNTIN has created many award-winning memorable campaigns to support this important work, including this most recent \u201cInstant Games\u201d campaign. The Nashville-based agency is proud to partner with the Tennessee Education Lottery to set the national model for state lottery success, and drive continued education funding in the state.\u00a0<\/span><\/p>\n

Credits:<\/b><\/p>\n

Agency: BUNTIN<\/span><\/p>\n

President\/CCO: Dave Damman<\/span><\/p>\n

VP\/Executive Producer: Danielle Keenan<\/span><\/p>\n

EVP\/Executive Creative Director: Ray Reed<\/span><\/p>\n

Sr. Creative Lead: Will Cauthen<\/span><\/p>\n

Shop Designer: Hunter Ractliffe<\/span><\/p>\n

Copywriter: Mike Harrell<\/span><\/p>\n

SVP, Director of Brand Management: Brook Dore<\/span><\/p>\n

Sr. Brand Manager: Grace Jones<\/span><\/p>\n

Associate Brand Manager: Morgan Beaty<\/span><\/p>\n

 <\/p>\n

Production Company: 8th Street Productions<\/span><\/p>\n

Director: Jon Nowak<\/span><\/p>\n

Editor: Andy Peters (Open Water Post)<\/span><\/p>\n

Color: Jimmy Cadenas (Crooked Hat Color)<\/span><\/p>\n

Audio: Npall<\/span><\/p>\n

 <\/p>\n

Client: Tennessee Education Lottery<\/span><\/p>\n

President & CEO: Rebecca Paul<\/span><\/p>\n

EVP, Advertising & Marketing: Lou Ann Russell<\/span><\/p>\n

Vice President, Advertising: Erica Huss<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BUNTIN campaign spotlights the ‘instant fun’ of playing Tennessee Lottery instant games. Tennessee Education Lottery Corporation \u201cInstant Games,\u201d the iconic games players know and love, bring \u201cinstant fun\u201d mixed with mayhem in the new \u201cWhat\u2019s…<\/p>\n","protected":false},"author":2,"featured_media":26375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,252,278,211,217],"tags":[263,825,2480,2535,3103,3701,3907,3908,209,253],"class_list":["post-26372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-branded-content","category-spots","category-fresh-news","category-ads","tag-creativity","tag-spot","tag-creative-agency","tag-lottery","tag-ad-agency","tag-buntin","tag-tennessee-education-lottery","tag-tennessee-lottery","tag-agency","tag-branded-content"],"yoast_head":"\nFocus Group Descends into Mayhem in Tennessee Education Lottery Spot out of Buntin - Press 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