{"id":26330,"date":"2023-10-02T09:55:59","date_gmt":"2023-10-02T16:55:59","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26330"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"better-climate-stores-greenwash-can-wash-away-climate-guilt","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/better-climate-stores-greenwash-can-wash-away-climate-guilt\/","title":{"rendered":"With Music by Butter Music+Sound and Mr. Bronx Audio Post, Better Climate Store&#8217;s Greenwash Can Wash Away Climate Guilt via shots"},"content":{"rendered":"<h1>The ethical online marketplace releases a deeply satirical semi-spoof spot for a genuine product \u2013 the Greenwash body cleanser that can sanitise the sins of climate-change complacency.<\/h1>\n<p><iframe title=\"GREENWASH. Wash away the climate change guilt.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/T-lNBDhCCpM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This wryly witty campaign created by Spacecraft Earth and directed by Logan Fields, through Blank Square, promotes a soap sold exclusively via the new planet-positive online portal, BETTER Climate Store.<\/p>\n<p>Ethically recycling tropes from vintage soap ads \u2013 a comely yoga-posing, eco-house dwelling maiden takes a sensual shower \u2013 the smart script describes a soap formulated to cleanse the body and conscience at the same time; its unique formula developed to purge away the shame of our inability to act on the climate crisis.<\/p>\n<p>Offering a nourishing blend of eucalyptus and mint hydrating oils \u2013 plus the refreshing fragrance of irony \u2013 the product is actually a soap of hope. All proceeds from the Climate Store\u2019s sales go to the BETTER Climate Fund, an endowment financing climate mitigation projects.<\/p>\n<p>The droll PR for the launch quotes one satisfied customer: \u201c&#8217;Climate change gives me anxiety. I compulsively shop online to self-soothe, then feel terrible for all the poorly sourced stuff I bought, not to mention the carbon emissions from the production and shipping process. I really spiral when I think about the role consumerism plays in the destruction of the planet. But Greenwash almost makes me feel better,&#8217; says Ashley, a fictional, archetypical consumer.&#8221;<\/p>\n<p>Click <a href=\"https:\/\/shots.net\/news\/view\/better-gets-on-its-soap-box\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ethical online marketplace releases a deeply satirical semi-spoof spot for a genuine product \u2013 the Greenwash body cleanser that can sanitise the sins of climate-change complacency. https:\/\/www.youtube.com\/watch?v=T-lNBDhCCpM&amp;ab_channel=BETTER This wryly witty campaign created by Spacecraft&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,273,278,2994,211,217,218,234,256,268],"tags":[262,263,267,269,276,297,3787,3873,3874,248,249,257,259,260,261],"class_list":["post-26330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-sound-design","category-news","category-spots","category-mr-bronx","category-fresh-news","category-ads","category-advertising","category-production","category-butter","category-music","tag-commercials","tag-creativity","tag-los-angeles","tag-music-2","tag-sound-design","tag-production-2","tag-mr-bronx-audio-post","tag-better-climate-store","tag-greenwash","tag-ad","tag-advertising","tag-butter-music-sound","tag-campaign","tag-comedy","tag-commercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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