{"id":26327,"date":"2023-09-29T09:38:02","date_gmt":"2023-09-29T16:38:02","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26327"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"barbecues-galore-launches-buy-a-bbq","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/barbecues-galore-launches-buy-a-bbq\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Barbecues Galore Launches &#8220;Buy a BBQ You&#8217;ll Love&#8221; Campaign via AdNews"},"content":{"rendered":"<p><iframe title=\"&#039;Buy a BBQ you&#039;ll actually love&#039;: BBQ Galore 60&quot; campaign\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/5yjgnPCxQO8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Australian retailer Barbeques Galore will launch\u00a0its\u00a0new brand campaign\u00a0encouraging consumers to \u201cbuy a BBQ you\u2019ll actually love\u201d.<\/p>\n<p>Set to the lonely heartbreak anthem &#8216;All By Myself&#8217;, the film brings to life the\u00a0pride people feel when they use a barbeque they love year after year, compared to one that barely serves a utilitarian purpose.<\/p>\n<p>Within the story, a lonesome barbeque watches enviously through a neighbouring fence as a superior Barbeques Galore product is shown endless love and appreciation by its owners.<\/p>\n<p>Barbeques Galore\u2019s GM of marketing and customer, Mike Ainsworth, said The General Store team really pushed them outside their creative comfort zone, finding a humorous way to balance a multitude of complex competitive value messages in the barbeque category.<\/p>\n<p>\u201cBeing Australia\u2019s first choice for barbeques is something we are focused on protecting. The new campaign seeks to uniquely articulate our message of quality and value, especially in this challenging economic climate,&#8221; said Ainsworth.<\/p>\n<p>&#8220;Buy a barbeque you\u2019ll love at a price you\u2019ll love \u2013 that\u2019s value!\u201d<\/p>\n<p>According to The General Store\u2019s chief creative officer, Marcus Tesoriero, the campaign was six months in the making, as the team progressed through creative development, music track negotiations and production.<\/p>\n<p>Tesoriero said the agency wanted to plant the seed that there are poor quality barbeques out there.<\/p>\n<p>\u201cPeople need to know about the crap they are buying in a split-second decision online or at the hardware store. We just wanted to warn everyone in a funny way.&#8221; he said.<\/p>\n<p>\u201cThis tongue-in-cheek love story is a tribute to every Aussie who loves their barbeque. They are the true champions of Barbeques Galore. I\u2019m really proud of where the work has got to after a long journey.<\/p>\n<p>&#8220;I\u2019d\u00a0just like to thank everyone from agency to client for helping make it happen, especially everyone in the production stages, pulling favours and working long hours to craft such a memorable campaign.\u201d<\/p>\n<p>The General Store began working with Barbeques Galore in\u00a02019\u00a0when it relaunched the brand\u2019s proposition with \u2018Now you\u2019re cooking\u2019.<\/p>\n<p>Ainsworth said Barbeques Galore has undergone a major brand journey in the last few years.<\/p>\n<p>\u201cThis latest campaign is taking us to the next stage of that journey together and there\u2019s plenty more to come,&#8221; he said.<\/p>\n<p>The \u2018Buy a BBQ you\u2019ll actually love\u2019 work will soon feature across a number of executions including out-of-home, social, display, radio, television and online.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits:<\/strong><\/p>\n<p>Client: Barbeques Galore<\/p>\n<p>General Manager, Marketing and Customer: Mike Ainsworth<\/p>\n<p>Brand Marketing Manager: Alyssa Gardiola<\/p>\n<p>&nbsp;<\/p>\n<p>Creative Agency: The General Store<\/p>\n<p>Partner &amp; CSO: Danny Lattouf<\/p>\n<p>Chief Creative Officer: Marcus Tesoriero<\/p>\n<p>Creative Director: Steve Carlin<\/p>\n<p>Creative Director: Andrew Jones<\/p>\n<p>Chief Music Track Selectologist: Chloe Geggus<\/p>\n<p>Group Account Director: Sommer Smith<br \/>\nGroup Account Director: Natalie Alaimo<\/p>\n<p>Senior Account Director: Kiki Jones<\/p>\n<p>Agency Producer: Henry Richardson, Painted Black<\/p>\n<p>&nbsp;<\/p>\n<p>Production Company: Infinity Squared<\/p>\n<p>Director: Dan Reisinger<\/p>\n<p>Director of Photography: Earle Dresner<\/p>\n<p>Executive Producer: Erin McBean<\/p>\n<p>Producer: Katie Dorman<\/p>\n<p>Editor: Tim Eddy<\/p>\n<p>VFX Online: Benjamin Zaugg<\/p>\n<p>Colourist: Marcus Timpson<\/p>\n<p>Music licencing and supervision: Music Mill<\/p>\n<p>Music recording and sound design: <a href=\"https:\/\/www.squeakeclean.com\/\">Squeak E Clean Studios<\/a><\/p>\n<p>Photographer: Neil Bailey<\/p>\n<p>Click <a href=\"https:\/\/www.adnews.com.au\/campaigns\/barbeques-galore-launches-buy-a-bbq-you-ll-love-via-the-general-store\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=5yjgnPCxQO8&amp;ab_channel=TheGeneralStore Australian retailer Barbeques Galore will launch\u00a0its\u00a0new brand campaign\u00a0encouraging consumers to \u201cbuy a BBQ you\u2019ll actually love\u201d. Set to the lonely heartbreak anthem &#8216;All By Myself&#8217;, the film brings to life the\u00a0pride people feel when&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,278,2376,211,217,218,234,268,270],"tags":[263,276,297,2375,3872,248,249,259,260,261,262],"class_list":["post-26327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-spots","category-squeak-e-clean-studios","category-fresh-news","category-ads","category-advertising","category-production","category-music","category-music-sound-design","tag-creativity","tag-sound-design","tag-production-2","tag-squeak-e-clean-studios","tag-bbq","tag-ad","tag-advertising","tag-campaign","tag-comedy","tag-commercial","tag-commercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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