{"id":26322,"date":"2023-09-28T10:07:03","date_gmt":"2023-09-28T17:07:03","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26322"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"veggies-stage-a-rock-opera-for-philips-air-fryers","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/veggies-stage-a-rock-opera-for-philips-air-fryers\/","title":{"rendered":"Veggies Stage a Rock Opera for Philips Air Fryers With Music by Butter Music+Sound via Muse by Clio"},"content":{"rendered":"<div class=\"subtitle\">\n<h1 class=\"field field--name-field-mg-summary field--type-string-long field--label-hidden field__item\">The encore should be tasty.<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26323\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry-.png\" alt=\"\" width=\"925\" height=\"521\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry-.png 925w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry--300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry--768x433.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry--350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry--600x338.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/AirFry--uai-900x507.png 900w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p>If the vegetables at the back of my fridge began singing their stalks out, I&#8217;d probably refrain from popping them in a Philips Air Fryer for lunch or dinner. But that&#8217;s just me. The brand and Droga5 have other ideas, and they created an &#8217;80s-style rock opera to prove it.<\/p>\n<p>The work seeks to encourage families to cook said veggies the Philips way before buying new foods. And composer Andrew Sherman goes full Jim Steinman with the riffing and bombast.<\/p>\n<p><iframe title=\"Philips - #AirfryBeforeYouBuy\" src=\"https:\/\/player.vimeo.com\/video\/867192690?h=1ca3a88659&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<p><em>&#8220;Hey you, don&#8217;t buy new stuff.<br \/>\nI may be wrinkled but I&#8217;m more than enough.<br \/>\nAll ya gotta do is\u2026.<br \/>\nAir fry me!<br \/>\n\u2014We can satisfy ya\u2014whoa!<br \/>\nAir fry me!<br \/>\n\u2014We&#8217;re a vegetable choir.<br \/>\nAir fry me!<br \/>\n\u2014Don&#8217;t leave us to die!&#8221;<\/em><\/p>\n<p>What, no Meat Loaf? Still, that tomato shreds. (Cheese would&#8217;ve been too on the nose. And it&#8217;s probably not a vegetable.)<\/p>\n<p>&#8220;Philips Air Fryers gave us permission to show that all those forgotten vegetables haven&#8217;t passed their prime,&#8221; says Shelley Smoler, CCO at Droga5 London. &#8220;And what better way than getting them to sing a rock opera to make people fall for them? It is always great to show that a light-hearted campaign can change people&#8217;s perceptions and, in doing so, make a real difference.&#8221;<\/p>\n<p>&#8220;After experimenting with a number of music genres, rock opera ended up being a unanimous decision,&#8221; adds Matt Hubbard, agency group creative director. &#8220;The over-the-top singing, catchy melodies and inherent stage drama felt like the perfect vehicle.&#8221;<\/p>\n<p>The work recalls Freedom Solar&#8217;s\u00a0<a href=\"https:\/\/musebycl.io\/music\/freedom-solars-power-ballads-absolutely-rock\">metal mania<\/a>\u00a0from a few weeks back. Though that one turned the audacity up to 11.<\/p>\n<h5>CREDITS<\/h5>\n<p>Client: Philips Domestic Appliances<br \/>\nTrix van der Vleuten, Thijs Hoogenboom, Gabi Rutter, Remco Broeckx<\/p>\n<p>Agency Droga5 London<br \/>\nChief Creative Officer Shelley Smoler<br \/>\nGroup Creative Director Matt Hubbard<br \/>\nCreatives Alex Robson, Flo Russell, Ellie Keyes, Chip McCoy<br \/>\nChief Strategy Officer Damien Le Castrec<br \/>\nPlanners Tamara Conyngham, Eloise Sykes, Clemency Beale-Collins<br \/>\nAccount Management Josh Morgan, Gabi Dwek, Jamie Roston, Yemi Greene<br \/>\nAgency Producer Peter Montgomery, Manon Reese, James Plaxton<br \/>\nAgency Stills Producer Katerina Gharraph<br \/>\nHead of Design Stephanie McArdle<br \/>\nDesigner Liz Bisoux<br \/>\nPhotographer Robert Billington<br \/>\nDirector Eros Vlahos<br \/>\nProduction company MindsEye<br \/>\nProducer Archie Johnston Stewart<br \/>\nEditor Flaura Atkinson at Stitch<br \/>\nPost-production ETC<br \/>\nComposer Andrew Sherman<br \/>\nArtists Butter Music and Sound<br \/>\nPublisher Eagle&#8217;s Nest (SESAC)<br \/>\nSound Design 750mph<br \/>\nDoP Matthew Emvin Taylor<\/p>\n<p>Click <a href=\"https:\/\/musebycl.io\/music\/veggies-stage-rock-opera-philips-airfryer\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n<footer class=\"row no-gutters justify-content-between align-items-center mt-4 mb-3 mb-lg-4 pb-3 author-info-wrapper\">\n<div class=\"col-12 col-lg-auto\">\n<div class=\"submitted d-flex align-items-center mb-2 mb-lg-0 pb-2 pb-lg-0\">\n<div class=\"user-picture mr-3\">\n<div class=\"user-profile-wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>The encore should be tasty. If the vegetables at the back of my fridge began singing their stalks out, I&#8217;d probably refrain from popping them in a Philips Air Fryer for lunch or dinner. But&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,252,256,268,270,273,278,1,211,217],"tags":[260,261,262,263,267,269,271,1858,2005,2834,3866,3867,3868,248,3869,249,3870,257,3871],"class_list":["post-26322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","category-uncategorized","category-fresh-news","category-ads","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-music-2","tag-music-and-sound","tag-sound","tag-muse-by-clio","tag-muse","tag-air-fry","tag-air-fryer","tag-musicsound","tag-ad","tag-philips","tag-advertising","tag-rock-opera","tag-butter-music-sound","tag-veggies"],"yoast_head":"<!-- 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