{"id":26307,"date":"2023-09-22T14:39:57","date_gmt":"2023-09-22T21:39:57","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26307"},"modified":"2026-01-30T11:46:00","modified_gmt":"2026-01-30T11:46:00","slug":"with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/","title":{"rendered":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &#038; Sandy via Little Black Book"},"content":{"rendered":"<h2 class=\"subheading\">New platform and tagline, \u201cSay \u2018YEZi\u2019 to PLEZi,\u201d supports the brand\u2019s mission to reduce kids\u2019 sugar intake by making a healthier drink with 75% less sugar that kids love.<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Say YEZi to PLEZi\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/DL6sC5X_aqU?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div>PLEZi Nutrition, a Public Benefit Company on a mission to create higher standards for how the US makes and markets food and beverages for kids, has tapped independent creative agency Terri &amp; Sandy as its first-ever AOR.<\/div>\n<div><\/div>\n<div>Terri &amp; Sandy\u2019s initial work for the company is an integrated campaign supporting its first product, PLEZi, a drink for kids that has 75% less sugar than average leading 100% fruit juices, no added sugar, and contains fibre and nutrients like potassium, magnesium, and zinc. The campaign, which will run across connected TV and social media platforms, will target both kids aged 12 and up seeking drinks that taste good, and also their health-conscious parents who struggle to find beverages their kids will say &#8216;yes&#8217; to that don\u2019t contain loads of added sugar.<\/div>\n<div><\/div>\n<div>The centrepiece of &#8216;Say YEZi to PLEZi,&#8217; also the brand\u2019s new tagline, is five 30-second spots that will run across connected TV platforms. The humorous and sometimes surreal spots feature kids (plus a hamster and a classroom skeleton, of course) responding to the unexpected good taste of PLEZi by proclaiming &#8216;YEZi!&#8217; Some of the spots will also appear in 15\u2013second versions. The initial phase of the campaign will also feature a series of six-second videos that will run on social media. Like the longer-form spots, the videos strike a playful tone and inform consumers of PLEZi\u2019s benefits like &#8216;75% less sugar&#8217; and &#8216;shockingly great taste.&#8217;<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>The second phase of the campaign, slated to launch later this year, will use influencer marketing to raise awareness of the fact that children consume 53 pounds of added sugar per year on average.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\u201cPlezi\u2019s mission is a serious one: to reduce our kids\u2019 sugar intake,\u201d said Anup Shah, PLEZi Nutrition\u2019s chief marketing officer. \u201cBut the brand is also extremely fun. The great taste of the products. The vibrant packaging. You would never know it is a juice drink with 75% less sugar. We wanted to be sure this fun, playful vibe came through loud and clear with our launch work. Terri &amp; Sandy has been the perfect partner because they have a history of doing amazing purpose-driven work along with creating breakthrough communication in the CPG category.\u201d<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>Founded in 2023, PLEZi Nutrition aims to give parents a helping hand by offering healthier, great-tasting products that they can feel good about giving their kids\u2014and that picky eaters actually want. The former first lady Michelle Obama, who is a Co-Founder and Strategic Partner of the company, announced the launch of PLEZi Nutrition at the The Wall Street Journal&#8217;s Future of Everything Festival in May, as the private-sector continuation of her White House Let&#8217;s Move! initiative dedicated to supporting healthier kids and families.<\/div>\n<div><\/div>\n<div><\/div>\n<div>PLEZi comes in four flavours and is available nationwide at Target, Walmart, Sprouts, select Kroger locations and online through select retailers, with plans to expand the drink\u2019s presence into additional stores. The company also plans to expand into additional beverages and snacks in the years ahead. But beyond creating healthier products kids and families love, PLEZi Nutrition is an educational platform, using its marketing resources to engage with families on nutrition topics and what\u2019s best for kids\u2019 health, like drinking water and eating whole fruits and vegetables\u2013things PLEZi isn\u2019t intended to replace.<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>\u201cThe minute we heard the name PLEZi, we knew we had to have fun with it,\u201d said Sandy Greenberg, co-founder and CEO of Terri &amp; Sandy. \u201cWe began to look for ways to show kids saying \u201cyes\u201d to PLEZi\u2019s amazing taste, and the tagline was born: \u201cSay YEZi to PLEZi.\u201d<\/div>\n<\/div>\n<div><\/div>\n<div>Click <a href=\"https:\/\/www.lbbonline.com\/news\/new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy\">HERE<\/a> to read the original article.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New platform and tagline, \u201cSay \u2018YEZi\u2019 to PLEZi,\u201d supports the brand\u2019s mission to reduce kids\u2019 sugar intake by making a healthier drink with 75% less sugar that kids love. &nbsp; https:\/\/www.youtube.com\/watch?v=DL6sC5X_aqU&amp;t=1s&amp;ab_channel=PLEZi PLEZi Nutrition, a Public&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,273,278,211,217,218,234,256,268],"tags":[261,262,263,267,276,297,28,248,249,257,259,260],"class_list":["post-26307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-sound-design","category-news","category-spots","category-fresh-news","category-ads","category-advertising","category-production","category-butter","category-music","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-sound-design","tag-production-2","tag-music","tag-ad","tag-advertising","tag-butter-music-sound","tag-campaign","tag-comedy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &amp; Sandy via Little Black Book<\/title>\n<meta name=\"description\" content=\"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi&#039;s first campaign for kids.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &amp; Sandy via Little Black Book\" \/>\n<meta property=\"og:description\" content=\"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi&#039;s first campaign for kids.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-22T21:39:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T11:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &#038; Sandy via Little Black Book\",\"datePublished\":\"2023-09-22T21:39:57+00:00\",\"dateModified\":\"2026-01-30T11:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\"},\"wordCount\":672,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png\",\"keywords\":[\"COMMERCIAL\",\"commercials\",\"creativity\",\"Los Angeles\",\"sound design\",\"production\",\"Music\",\"Ad\",\"advertising\",\"Butter Music + Sound\",\"campaign\",\"comedy\"],\"articleSection\":[\"Music &amp; Sound Design\",\"News\",\"Spots\",\"Fresh News\",\"Ads\",\"Advertising\",\"Production\",\"Butter\",\"Music\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\",\"name\":\"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri & Sandy via Little Black Book\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png\",\"datePublished\":\"2023-09-22T21:39:57+00:00\",\"dateModified\":\"2026-01-30T11:46:00+00:00\",\"description\":\"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi's first campaign for kids.\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png\",\"width\":925,\"height\":521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &#038; Sandy via Little Black Book\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri & Sandy via Little Black Book","description":"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi's first campaign for kids.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/","og_locale":"en_US","og_type":"article","og_title":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri & Sandy via Little Black Book","og_description":"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi's first campaign for kids.","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/","og_site_name":"Press Kitchen","article_published_time":"2023-09-22T21:39:57+00:00","article_modified_time":"2026-01-30T11:46:00+00:00","og_image":[{"width":925,"height":521,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &#038; Sandy via Little Black Book","datePublished":"2023-09-22T21:39:57+00:00","dateModified":"2026-01-30T11:46:00+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/"},"wordCount":672,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png","keywords":["COMMERCIAL","commercials","creativity","Los Angeles","sound design","production","Music","Ad","advertising","Butter Music + Sound","campaign","comedy"],"articleSection":["Music &amp; Sound Design","News","Spots","Fresh News","Ads","Advertising","Production","Butter","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/","name":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri & Sandy via Little Black Book","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png","datePublished":"2023-09-22T21:39:57+00:00","dateModified":"2026-01-30T11:46:00+00:00","description":"Music company Butter Music+Sound collabs with Terri and Sandy for juice brand PLEZi's first campaign for kids.","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/09\/Plezi.png","width":925,"height":521},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-musicsound-new-nutrition-brand-plezi-launches-first-campaign-for-kids-drink-with-terri-sandy-via-little-black-book\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"With Music by Butter Music+Sound, New Nutrition Brand PLEZi Launches First Campaign For Kids\u2019 Drink with Terri &#038; Sandy via Little Black Book"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=26307"}],"version-history":[{"count":3,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26307\/revisions"}],"predecessor-version":[{"id":174009,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26307\/revisions\/174009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/26308"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=26307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=26307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=26307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}