{"id":26251,"date":"2023-08-25T10:27:09","date_gmt":"2023-08-25T17:27:09","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26251"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"new-psa-that-urges-teens-to-ditch-vaping-via-adweek","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/new-psa-that-urges-teens-to-ditch-vaping-via-adweek\/","title":{"rendered":"Bandit Collabs With The Evelyn Lilly Lutz Foundation in New PSA That Urges Teens to Ditch Vaping via Adweek"},"content":{"rendered":"

Evelyn Lilly Lutz Foundation and McCann Global Health take a different approach to typical anti-vape campaigning.<\/h2>\n

\"Anti-vaping<\/picture>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/h6>\n

Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the\u00a0rise of vaping among young people<\/a>, with The Evelyn Lilly Lutz Foundation calling it a \u201cnational crisis\u201d and \u201cticking time bomb.\u201d<\/p>\n

A new\u00a0PSA<\/a>\u00a0from Evelyn Lilly Lutz takes a different approach to typical anti-vaping messages, by emphasizing the dangers to teenagers\u2019 wallets rather than their health. \u201cDitch the Vape. Get What\u2019s Yours,\u201d created by agency McCann Global Health, calculates that teens spend an average of $1,000 to $1,500 annually on vaping.<\/p>\n

The film proposes healthier alternatives to how young people can spend their money, focusing on passion points such as sneakers, drones, comic books, musical instruments, clothes and makeup. Rather than telling teens what they should give up, the campaign highlights what they could enjoy instead and draws from the experiences of real students.<\/p>\n

The campaign\u2019s strategy is based on research that shows \u201cspeaking to [teenagers] about health risks is not particularly effective, because they\u2019re young and feel invincible,\u201d Emily Carter, McCann Global Health\u2019s vice-president and account director, told Adweek. \u201cHowever, scientific evidence supports this other direction: reaching them by highlighting the opportunity costs of vaping.\u201d<\/p>\n

To remain authentic to teenagers\u2019 lives, the PSA was shot at Beverly High School in Beverly, Massachusetts, with the cast entirely consisting of real students from the area.<\/p>\n

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