{"id":26248,"date":"2023-08-24T09:14:09","date_gmt":"2023-08-24T16:14:09","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26248"},"modified":"2026-01-28T09:50:16","modified_gmt":"2026-01-28T09:50:16","slug":"favor-you-shows-how-texas-orders-in","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/favor-you-shows-how-texas-orders-in\/","title":{"rendered":"With Music by BUTTER Music &#038; Sound, Favor You Shows &#8220;How Texas Orders In&#8221; via Ad Age"},"content":{"rendered":"<h2>\u2018How Texas Orders In\u2019 is the first work from Austin creative agency Preacher after earning AOR responsibilities.<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/20230822_PreacherFavor_3x2.jpg\" alt=\"Two women standing in a home's front yard, covered in yard signs\" \/><\/p>\n<div class=\"editor-description__wrapper\">\n<div class=\"field__item\">\n<p>In just another testament to the phrase \u201cEverything is bigger in Texas,\u201d the Lone Star State\u2019s population has grown 43% since 2000\u2014more than any other U.S. state.\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/www.favordelivery.com\/\">Favor<\/a>, the food-delivery service available only in Texas, is reaching out to these new residents to show \u201cHow Texas Orders In.\u201d<\/p>\n<p class=\"inline-ad-para\">The campaign from Austin creative agency Preacher humorously highlights things new Texans might notice about how locals get things done. The cornerstone of the integrated campaign is a series of three spots that show new Texans ordering their food through Favor and learning something quirky and uniquely Texan about their neighborhood.<\/p>\n<p>One spot hyperbolizes Texans\u2019 penchant for always offering to help with yard work.<\/p>\n<\/div>\n<\/div>\n<p><iframe src=\"https:\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=6335138655112\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Another likens a Texas neighborhood to a ghost town when it&#8217;s game day during football season, complete with tumbleweeds and an old man blowing on a harmonica.<\/p>\n<p><iframe src=\"https:\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=6335138859112\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The third shows a proud mom broadcasting every accomplishment her children have achieved through an overabundance of yard signs.<\/p>\n<p><iframe src=\"https:\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=6335137311112\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Out-of-home ads reinforce the local angle with messages such as \u201cProudly unavailable in 49 states\u201d and \u201cWelcome new Texans. No state income tax = extra guac.\u201d Posts in social media will offer hints to newcomers, including \u201cDon\u2019t rush out to buy boots. We don\u2019t all wear them. But do download Favor. We all use it for delivery.\u201d<\/p>\n<p>\u201cHow Texas Orders In\u201d embodies what differentiates Favor from national delivery apps, according to Chris Rogge, Favor\u2019s senior director of brand and creative.<\/p>\n<p>\u201cAs a homegrown Texas brand, keeping the rich Lone Star State&#8217;s history, tradition and culture alive is important to us,\u201d Rogge said. \u201cThis campaign is a special nod to show how much we love our loyal Texas fan base while demonstrating a Texas-sized welcome to those who are new to our state.\u201d<\/p>\n<p>The work Preacher\u2019s first for the company since being named AOR earlier this year.<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/creativity\/work\/favor-texas-only-food-delivery-app-teaches-new-arrivals-ways-lone-star-state\/2512106?fbclid=PAAaYFdBgjtfZlgUP_p-_iUnnh_5sK3zalhaxpPj9ev4w9y-DInaCtm7NyS04_aem_AUEYcJGexC7S5sNYsr092x-SYq5Z5tydXYaohmvp4eBq2q521stLzf9IOamT35ddffY&amp;adobe_mc=MCMID%3D48731574134632146423085139600685569583%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1692721328&amp;CSAuthResp=1%3A%3A2266902%3A285215427%3A24%3Asuccess%3A05D2357FD8D6F0896EF7C34351649432\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018How Texas Orders In\u2019 is the first work from Austin creative agency Preacher after earning AOR responsibilities. In just another testament to the phrase \u201cEverything is bigger in Texas,\u201d the Lone Star State\u2019s population has&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234,256,268,270,278,211,217,218],"tags":[259,262,269,453,2480,3613,3615,3806,248,249,257],"class_list":["post-26248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","category-butter","category-music","category-music-sound-design","category-spots","category-fresh-news","category-ads","category-advertising","tag-campaign","tag-commercials","tag-music-2","tag-texas","tag-creative-agency","tag-audio-and-sound","tag-music-and-sound-design","tag-new-spots","tag-ad","tag-advertising","tag-butter-music-sound"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by BUTTER Music &amp; 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