{"id":26201,"date":"2023-08-10T11:01:46","date_gmt":"2023-08-10T18:01:46","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26201"},"modified":"2026-01-28T09:50:17","modified_gmt":"2026-01-28T09:50:17","slug":"energy-safe-victoria-highlights-invisible-dangers","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/energy-safe-victoria-highlights-invisible-dangers\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Energy Safe Victoria Highlights Invisible Dangers in Be Sure Campaign via Mumbrella"},"content":{"rendered":"<p><iframe title=\"Carbon Monoxide Awareness | Be Sure | Energy Safe Victoria\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/wL7v76mDj-w?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Energy Safe Victoria has launched the latest iteration of its \u2018Be Sure\u2019 campaign, marking the first work for the government agency from cummins&amp;partners, following a competitive tender process earlier this year.<\/p>\n<p>The campaign aims to highlight the invisible danger of carbon monoxide by using orange smoke to represent the seeping gas, with the imagery of a distinct old gas heater (as seen in numerous old houses), the looming smoke, and the tagline \u2018Be Sure\u2019, urging Victorians to get their heater serviced once every two years by a qualified gas-fitter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-796565\" src=\"https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-800x450.jpg\" sizes=\"(max-width: 470px) 100vw, 470px\" srcset=\"https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-800x450.jpg 800w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-234x132.jpg 234w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-100x56.jpg 100w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-768x432.jpg 768w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-370x208.jpg 370w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-1536x864.jpg 1536w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-170x96.jpg 170w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-60x34.jpg 60w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-210x118.jpg 210w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-150x84.jpg 150w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1-220x124.jpg 220w, https:\/\/mumbrella.com.au\/wp-content\/uploads\/2023\/08\/Energy-Safe_Heater_Reading-1.jpg 1920w\" alt=\"\" width=\"470\" height=\"264\" \/><\/p>\n<p>\u201cWe are proud to be launching the next iteration of the \u2018Be Sure\u2019 campaign; a campaign with a powerful message that taps into every Victorian\u2019s desire for certainty when ensuring their family\u2019s safety,\u201d said Sophie Lander, national managing director, cummins&amp;partners.<\/p>\n<p>\u201cThe simple key visuals developed provide Energy Safe a strong set of distinctive brand assets that will continue to support the effectiveness of the campaign across the coming weeks and months.\u201d<\/p>\n<p>The campaign is now live across BVOD, programmatic display and video, social, DOOH, print, and radio.<\/p>\n<p><strong>Credits:<\/strong><\/p>\n<p><strong>Energy Safe Victoria<\/strong><\/p>\n<p>Head of Strategic Communications: Jonathan Granger<br \/>\nSenior Communications Adviser: David Ranger<\/p>\n<p><strong>cummins&amp;partners<\/strong><br \/>\nCreative Strategist: Sean Cummins<br \/>\nGlobal CEO: Michael McConville<br \/>\nNational Managing Director: Sophie Lander<br \/>\nNational Creative Director: Heath Collins<br \/>\nAssociate Creative Director: Chris Ching<br \/>\nArt Director: Alice Tran<br \/>\nGroup Business Director: Sara Stevenson<br \/>\nSenior Account Director: Jenna Collopy<br \/>\nAccount Manager: Abby Johnson<br \/>\nAccount Executive: Samantha Vo<br \/>\nHead of Strategy: Phil Pickering<\/p>\n<p><strong>Bumblebee Productions<\/strong><br \/>\nCreative Services Director: Steven Tortosa<br \/>\nDirector: Matt Werkmeister<br \/>\nDOP: Marcus Cropp<br \/>\nEditor and VFX: Abdul Bajamal<br \/>\nEditor: Jesse Richards<br \/>\nPhotographer: Daniel Mazzarella<br \/>\nSenior Retoucher: Ed Croll<br \/>\nArtwork and Digital: Emma Shaw<br \/>\nSound: Squeak E Clean Studios<br \/>\nOnline &amp; Grade: Eden Collective<\/p>\n<p>Click <a href=\"https:\/\/mumbrella.com.au\/energy-safe-victoria-highlights-invisible-dangers-in-be-sure-campaign-796559\">HERE<\/a> to read the original article.<\/p>\n<p>Key Placements: <a href=\"https:\/\/mumbrella.com.au\/energy-safe-victoria-highlights-invisible-dangers-in-be-sure-campaign-796559\">Mumbrella<\/a> &amp; <a href=\"https:\/\/premiersdesignawards.vic.gov.au\/entries\/2020\/communication-design\/energy-safe-victoria\">VPDA<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=wL7v76mDj-w&amp;embeds_referring_euri=https%3A%2F%2Fmumbrella.com.au%2F&amp;source_ve_path=MjM4NTE&amp;feature=emb_title Energy Safe Victoria has launched the latest iteration of its \u2018Be Sure\u2019 campaign, marking the first work for the government agency from cummins&amp;partners, following a competitive tender process earlier this year. The campaign aims&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,218,268,270,278,2376],"tags":[3777,3781,3782,3783,3784,248,249,271,276,2375,3753],"class_list":["post-26201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-advertising","category-music","category-music-sound-design","category-spots","category-squeak-e-clean-studios","tag-squeak","tag-be-sure","tag-carbon-monoxide","tag-energy-safe","tag-energy-safe-victoria","tag-ad","tag-advertising","tag-music-and-sound","tag-sound-design","tag-squeak-e-clean-studios","tag-cumminspartners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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