{"id":26182,"date":"2023-08-04T12:00:56","date_gmt":"2023-08-04T19:00:56","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26182"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"cadbury-extends-a-cheer-and-a-half","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/cadbury-extends-a-cheer-and-a-half\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Cadbury Extends a &#8216;Cheer and a Half&#8217; to Rugby via Mumbrella"},"content":{"rendered":"<h1 class=\"social side\">Rugby fans are the latest to give a \u2018Cheer and a Half\u2019, as Cadbury strengthens its sponsorship of the Wallabies in a reworked campaign, originally created earlier this month for its Matildas partnership.<\/h1>\n<div><\/div>\n<p><iframe title=\"Cadbury x Wallabies\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Z0nm0ITUJCg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Created by Ogilvy, an unexpected moment of generosity between Wallabies half back Nic White and a young fan is the centrepiece of the new campaign.<\/p>\n<p>As the primary sponsor of the Wallabies, Cadbury aims to help generate support for the team ahead of the Bledisloe Cup and Rugby World Cup mission in September.<\/p>\n<p>Anthony Ho, brand equity and sponsorships director at Cadbury, said the new spot shows \u201ceven the most die-hard fans put generosity first\u201d.<\/p>\n<p>\u201cWe know when the Wallabies have support and Aussies cheering them on, they are much more likely to perform, so we wanted to produce a campaign to show they have Australia\u2019s undying support, regardless of the scores at full-time,\u201d he said.<\/p>\n<p>\u201cThe result is a simple act of generosity brought to live in beautiful campaign; a fan sharing his \u2018cheer and a half\u2019 with his hero. After all, rugby is a team sport, something people come together for. Just like a block of chocolate.\u201d<\/p>\n<p>Ogilvy worked alongside production partner Good Oil on the spot, which will be rolling out nationally.<\/p>\n<p>Ogilvy ECD, Hilary Badger, said: \u201cThis ad shows that the simple, generous act of exchanging a block of Cadbury can connect us, no matter our age or status.<\/p>\n<p>\u201cGenerosity is a human value, so we\u2019ve represented it in a real, observed way,\u201d she concluded.<\/p>\n<p><em><strong>Credits:<\/strong><\/em><\/p>\n<p><em>Creative agency: Ogilvy<\/em><\/p>\n<p><em>Media agency: Wavemaker<\/em><\/p>\n<p><em>Production company: Good Oil<\/em><\/p>\n<p><em>Director: Curtis Hall<\/em><\/p>\n<p><em>Producer: Chana McLallen<\/em><\/p>\n<p><em>Executive producer: Simon Thomas<\/em><\/p>\n<p><em>D.O.P.: Alex Serafini<\/em><\/p>\n<p><em>Editor: Marty Gilchrist<\/em><\/p>\n<p><em>Post production: Puffin Post<\/em><\/p>\n<p><em>Production design: Brendan Norville (props buyer)<\/em><\/p>\n<p><em>Sound: Squeak E. Clean Studios<\/em><\/p>\n<p><em>Colourist \u2013 Matt Fezz<\/em><\/p>\n<p>Click <a href=\"https:\/\/mumbrella.com.au\/cadbury-extends-cheer-and-a-half-campaign-to-rugby-via-ogilvy-795567\">HERE<\/a> to read the original article.<\/p>\n<p>Key Placements: <a href=\"https:\/\/www.adnews.com.au\/campaigns\/cadbury-shares-a-cheer-and-a-half-for-the-wallabies-via-ogilvy\">Adnews<\/a> &amp; <a href=\"https:\/\/campaignbrief.com\/cadbury-shares-a-cheer-and-a-half-for-wallabies-in-latest-campaign-via-ogilvy-australia\/\">Campaign Brief<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rugby fans are the latest to give a \u2018Cheer and a Half\u2019, as Cadbury strengthens its sponsorship of the Wallabies in a reworked campaign, originally created earlier this month for its Matildas partnership. https:\/\/www.youtube.com\/watch?v=Z0nm0ITUJCg Created&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,218,270,278,2376],"tags":[3776,3777,3778,248,249,263,271,276,472,1958,2375,3615,3774,3775],"class_list":["post-26182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-advertising","category-music-sound-design","category-spots","category-squeak-e-clean-studios","tag-rugby","tag-squeak","tag-wallabies","tag-ad","tag-advertising","tag-creativity","tag-music-and-sound","tag-sound-design","tag-ogilvy","tag-chocolate","tag-squeak-e-clean-studios","tag-music-and-sound-design","tag-cadbury","tag-cheer-and-a-half"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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