{"id":26148,"date":"2023-07-24T11:18:20","date_gmt":"2023-07-24T18:18:20","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26148"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"mccain-launches-iteration-of-nothing-special","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mccain-launches-iteration-of-nothing-special\/","title":{"rendered":"With Music by Squeak E. Clean Studios, McCain Launches Latest Iteration of Its &#8220;Nothing Special&#8221; Platform via Campaign Brief"},"content":{"rendered":"<h1>cummins&amp;partners has launched a new Masterbrand campaign for McCain extending the \u2018Nothing Special\u2019 platform for another year. This year the focus is on highlighting its McCain Pub Style chip range and sees the return of comedian Becky Lucas as the main character in the campaign.<\/h1>\n<p><iframe title=\"McCain Pub Style Chips - 30&quot; Weekends via cummins&amp;partners\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/PQJenEZP2Tw?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"wrap-copy\">\n<p>Says Sophie Lander, national managing director, cummins&amp;partners: \u201cWe are so excited to launch a new campaign under \u2018Nothing Special\u2019 for McCain. We see this as a platform with real longevity, built on the truth that spending moments together with friends and families are the real special moments. This is the perfect part two to the story we launched 12 months ago.\u201d<\/p>\n<p>Says Heath Collins, national creative director, cummins&amp;partners: \u201cThis campaign has been a real success story for the brand so far, so bringing phase two to life and continuing on our journey with Becky has been a pleasure.\u201d<\/p>\n<p>Says Swati Jain, marketing director ANZ, McCain: \u201cThe Nothing Special platform celebrates togetherness, and our latest campaign shows how McCain Pub Style Chips have the power to create those magic moments. Moments that may feel like nothing special, but looking back there is always something special about nothing special. cummins&amp;partners continue to be a great partner in delivering high quality and effective work for us on this platform, and across our portfolio, and we are super excited about launching the campaign, once again with Becky Lucas.\u201d<\/p>\n<p>cummins&amp;partners integrated creative and media teams worked on the campaign, which launched across TV, OOH, BVOD, social and digital from July 16.<\/p>\n<\/div>\n<div class=\"wrap-images\"><img decoding=\"async\" src=\"https:\/\/asset-cdn.campaignbrief.com\/wp-content\/uploads\/2023\/07\/20100227\/McCain_NothingSpecial_2.jpg\" alt=\"McCain launches latest iteration of its \u2018Nothing Special\u2019 platform via cummins&amp;partners\" \/><\/div>\n<div class=\"wrap-copy\">\n<p><em>Client \u2013 McCain<\/em><br \/>\n<em>Marketing Director ANZ \u2013 Swati Jain<\/em><br \/>\n<em>Marketing Lead (Retail Potato) \u2013 Nicole Doolette<\/em><br \/>\n<em>Brand Manager (Retail Potato) \u2013 Tom Bennett<\/em><\/p>\n<p><em>Creative Agency \u2013 cummins&amp;partners<\/em><br \/>\n<em>National Managing Director \u2013 Sophie Lander<\/em><br \/>\n<em>National Creative Director \u2013 Heath Collins<\/em><br \/>\n<em>Head of Strategy \u2013 Phil Pickering<\/em><br \/>\n<em>Art Director \u2013 Tiger Hongmung<\/em><br \/>\n<em>Copywriter \u2013 Georgia Payne<\/em><br \/>\n<em>Copywriter \u2013 Liam Jenkins<\/em><br \/>\n<em>Creative Services Director \u2013 Steven Tortosa<\/em><br \/>\n<em>Account Director \u2013 Mitchell Buck<\/em><br \/>\n<em>Content Director \u2013 Matt Werkmeister<\/em><br \/>\n<em>Design Director \u2013 Rowan Hammerton<\/em><br \/>\n<em>Senior Retoucher \u2013 Ed Croll<\/em><br \/>\n<em>Finished Artist \u2013 Emma Shaw<\/em><br \/>\n<em>Editor \u2013 Aloysius Teo<\/em><\/p>\n<p><em>Production Company \u2013 Airbag<\/em><br \/>\n<em>Managing Partner \u2013 Adrian Bosich<\/em><br \/>\n<em>Director \u2013 Will Horne<\/em><br \/>\n<em>Executive Producer \u2013 Martin Box<\/em><br \/>\n<em>DOP \u2013 Ed Goldner<\/em><br \/>\n<em>Producer \u2013 Selin Yaman<\/em><br \/>\n<em>Offline Edit \u2013 ARC EDIT<\/em><br \/>\n<em>Editor \u2013 James Ashbolt<\/em><br \/>\n<em>Grade and Online \u2013 Manimal<\/em><\/p>\n<p><em>Audio Production \u2013 Squeak E Clean Studios<\/em><br \/>\n<em>Composer: Scott Langley<\/em><br \/>\n<em>Sound Designer: Rob Stephens<\/em><br \/>\n<em>Audio Post Producer: Laura Hesse<\/em><br \/>\n<em>Music Producer: Richie Buxton<\/em><br \/>\n<em>Executive Creative Producer: Karla Henwood<\/em><\/p>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/mccain-launches-latest-iteration-of-its-nothing-special-platform-via-cumminspartners\/\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>cummins&amp;partners has launched a new Masterbrand campaign for McCain extending the \u2018Nothing Special\u2019 platform for another year. This year the focus is on highlighting its McCain Pub Style chip range and sees the return of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,268,270,2376],"tags":[249,262,263,276,822,2375,3753,3754],"class_list":["post-26148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-music","category-music-sound-design","category-squeak-e-clean-studios","tag-advertising","tag-commercials","tag-creativity","tag-sound-design","tag-advertisement","tag-squeak-e-clean-studios","tag-cumminspartners","tag-mccain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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