{"id":26135,"date":"2023-07-20T08:24:44","date_gmt":"2023-07-20T15:24:44","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26135"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"planters-wants-younger-demos-to-surrender-to-the-cashew","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/planters-wants-younger-demos-to-surrender-to-the-cashew\/","title":{"rendered":"With Sounds Out of HiFi Project, Planters Wants Younger Demos to “Surrender to the Cashew” in New Brand Campaign via Media Post"},"content":{"rendered":"

Planters Brand launched a new campaign\u00a0introducing the millennial and Gen Z demo to a new snack: Planters flavored cashews.<\/h1>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=5wK3VHXf8yA<\/p>\n

BBDO MW handled the creative.
\n<\/b><\/p>\n

The \u201cSurrender to the Cashew\u201d campaign is comprised of three TV spots centered around characters who are obsessed with new Planters Flavored Cashews.<\/p>\n

The work begins with\u00a0\u201cCashew Talker\u201d<\/a>\u00a0focuses on a man who talks to anyone who will listen to his rants about dill pickle, rosemary and sea salt, and cinnamon and brown sugar-flavored cashews.<\/p>\n

\u201cWe know consumers love the satisfying, creamy nature of cashews, but don\u2019t always think of\u00a0them for snacking,\u201d says Zeeshan Tarique, senior brand manager Planters. \u201cThat\u2019s why we\u2019ve surrounded them with crave-worthy, on-trend flavors.\u201d<\/p>\n

Others spots include\u00a0“Carpool Cashew-oke<\/a>” with\u00a0 a revamp of the 1080s hit “Hungry Eyes.” The song will debut on TikTok through creator content.<\/p>\n

The brand’s message is delivered via digital out-of-home, social content on Facebook and\u00a0Instagram, digital display ads and an upcoming PR activation.<\/p>\n

Eric Hansen, creative director at BBDO MW, said: \u201cThe thought of surrendering to a cashew is pretty funny and memorable, and the\u00a0storytelling only makes it more so.\u201d<\/p>\n

Planters is a division of Hormel Foods.<\/p>\n

Martin Williams and BBDO Minneapolis \u2014 both creative ad agencies \u2014 finalized their merger in mid-May to become BBDO MW.<\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"

Planters Brand launched a new campaign\u00a0introducing the millennial and Gen Z demo to a new snack: Planters flavored cashews.   https:\/\/www.youtube.com\/watch?v=5wK3VHXf8yA BBDO MW handled the creative. The \u201cSurrender to the Cashew\u201d campaign is comprised of…<\/p>\n","protected":false},"author":2,"featured_media":26138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,268,270,3399,211,217],"tags":[276,1858,2586,3299,3367,3400,3615,3746,3747,3748,269,271],"class_list":["post-26135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-music","category-music-sound-design","category-hifi-project","category-fresh-news","category-ads","tag-sound-design","tag-sound","tag-audio-network","tag-planters","tag-hifi","tag-hifi-project","tag-music-and-sound-design","tag-cahsew","tag-creative-audio","tag-peanuts","tag-music-2","tag-music-and-sound"],"yoast_head":"\nWith Sounds Out of HiFi Project, Planters Wants Younger Demos to "Surrender to the Cashew" in New Brand Campaign via Media Post<\/title>\n<meta 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