{"id":26131,"date":"2023-07-19T10:29:09","date_gmt":"2023-07-19T17:29:09","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26131"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"honor-society-director-kristin-dehnert","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/honor-society-director-kristin-dehnert\/","title":{"rendered":"Honor Society Director, Kristin Dehnert on the Issues Surrounding Women in Comedy Advertising via Shots Comedy Focus"},"content":{"rendered":"<h2>Back in 2019,\u00a0<em>shots<\/em>\u00a0looked for the lols surrounding the issue of\u00a0women in comedy advertising\u00a0and was left unamused. Here, Tim Cumming chats to a range of women directors and producers to find out what\u2019s changed, and what still needs to change.<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26132\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault.jpeg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault.jpeg 1280w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-300x169.jpeg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-1024x576.jpeg 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-768x432.jpeg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-350x197.jpeg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-600x338.jpeg 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/07\/maxresdefault-uai-900x506.jpeg 900w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Who gets to crack the jokes, and what those jokes are, is no laughing matter. Not when questions of representation and expression are paramount.<\/p>\n<p>When\u00a0<em>shots\u00a0<\/em>explored the topic of women in humour the question arose; what have they done with the funny ones? When do women get to guide the direction of an audience\u2019s laughter?<\/p>\n<p>Four years on, has the focus shifted when it comes to women in comedy \u2013 in terms of who makes the jokes, who pitches them, writes them, directs them, and to whom they are addressed? Who is it that owns the punchline?<\/p>\n<div class=\"block block--clips block--2\" data-block-type=\"news_block_clips\">\n<div class=\"post-video\">\n<div class=\"post-video__title\">\n<h2>McDonald&#8217;s \u2013 The Day After<\/h2>\n<\/div>\n<p><iframe title=\"DD_ McDonald&#039;s The day after\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jvOCtGesrP4?start=33&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"block block--text block--3\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<h5><em>This spot for McDonald&#8217;s directed by Fiona McGee accessed hangover humour.<\/em><\/h5>\n<p>In 2019, <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/CompanyDetail\/54737\" target=\"_blank\" rel=\"noopener\">Arts &amp; Sciences<\/a> director <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/485172?searchParamString=__RequestVerificationToken%3Dot-fa_x5oXErkgcB8Tpm43X9CuYesF6SLezkbODmrKUBbPE86zEsP2aUwxBaYGlIsuS4KW-sd1Sk9so8NQLZLSpPGO3IBAbgOO7DA9Z-t5aT2_K70%26searchTerm%3DFiona%2BMcGee%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Fiona McGee<\/a>\u00a0felt that things were starting to change, in terms of women taking a bigger slice of the creative pie.\u00a0\u201cThere are so many great female voices in advertising,\u201d she says. \u201cI admire the work of directors like <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/43104?searchParamString=__RequestVerificationToken%3Da7FO3GLFspWckXpwCaPTu9TYIKM0rKJF06I8IEmZq_LhXukHCZS6Iedk1tdLroOvvlStDF07EuP4DUqS3ndYz1byMKcBcAjtzHo5OpuofI7xj_Mq0%26searchTerm%3DSara%2BDunlop%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Sara Dunlop<\/a>, <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/543389?searchParamString=__RequestVerificationToken%3Da7FO3GLFspWckXpwCaPTu9TYIKM0rKJF06I8IEmZq_LhXukHCZS6Iedk1tdLroOvvlStDF07EuP4DUqS3ndYz1byMKcBcAjtzHo5OpuofI7xj_Mq0%26searchTerm%3DAoife%2BMcArdle%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Aoife McArdle<\/a> and <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/13324?searchParamString=__RequestVerificationToken%3Da7FO3GLFspWckXpwCaPTu9TYIKM0rKJF06I8IEmZq_LhXukHCZS6Iedk1tdLroOvvlStDF07EuP4DUqS3ndYz1byMKcBcAjtzHo5OpuofI7xj_Mq0%26searchTerm%3DKim%2BGehrig%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Kim Gehrig<\/a>, all of whom have a power that feels uniquely feminine \u2013 but the grim fact is that female directors still represent less than 10 per cent of all directors. Until that gap nears 50\/50, there is massive inequity, not only in comedy but in all genres of advertising.\u201d<\/p>\n<p>She quotes another stat \u2013 70 per cent of advertising targets women consumers \u2013 which makes that 10 per cent figure even more egregious.<\/p>\n<p class=\"p1\"><b>&#8220;Female directors get work on proof, whereas male directors get work based on prospect. And if that \u2018showreel\u2019 is what gets you your next job, then female directors are always going to be the underdogs.&#8221;<\/b><\/p>\n<p class=\"p2\">\u201cI\u2019ve been pitching against men my entire career,\u201d adds McGee, \u201cand I\u2019ve won my work from men, and I won those projects because of how I saw the work. So while I can also see things from a feminine point of view, I have to believe my approach was right for that project. It wasn\u2019t about male or female. Sure, my perspective is feminine, but ultimately I feel comedy is subjective. My take will always be about finding humour in the everyday.\u201d<\/p>\n<p class=\"p2\">But part of that everyday is that \u201cfemale directors don\u2019t usually get trusted with bigger brands, budgets, or ideas,\u201d says McGee. \u201cBut that\u2019s now finally changing. It&#8217;s also true that female directors get work on proof, whereas male directors get work based on prospect. And if that \u2018showreel\u2019 is what gets you your next job, then female directors are always going to be the underdogs.\u201d<\/p>\n<div class=\"blockquote__close\">\n<div class=\"block block--photos block--4\" data-block-type=\"news_block_photos\">\n<div class=\"grid\">\n<div class=\"single-image-block post-body\"><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/4n18Zz8Rdy61ptSNciPLJKeOEzU\/1280x\/80\/shotsmag\/production\/clips\/b64dd782-dc5c-4073-afd7-bb9c22e8be45\/160226-shots-fiona-02-0453copy-1.jpeg?v=1&amp;quality=70&amp;format=jpeg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block block--text block--5\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<h5><em>Arts &amp; Sciences director Fiona McGee.<\/em><\/h5>\n<p>There may be a mountain to climb to overcome that bias, but McGee says there are now plenty of climbers, well-equipped to scale the heights. \u201c2021 was the first time I was involved in a pitch with two other female directors as competition,\u201d she adds. \u201cThat means that in any single pitch in my 20+ year career, I had NEVER pitched against only women.\u201d<\/p>\n<p><strong>&#8220;Look at this year\u2019s Super Bowl ads&#8230; 82 per cent of the ads were directed by white men. That\u2019s not progress \u2013 that\u2019s an egregious industry failure. &#8220;<\/strong><\/p>\n<div class=\"tooltip\">\n<div class=\"tooltip__content\"><span class=\"tooltip__source\"><a href=\"https:\/\/www.honorsociety.tv\/\">Honor Society<\/a> director <strong>Kristin Dehnert<\/strong>\u00a0is behind smart, funny spots such as BIC\u00a0<em>T<\/em><em>he\u00a0<\/em><em>Most Borrowed Lighter<\/em>\u00a0(Willie Nelson and Snoop Dog) and Credit Karma\u00a0<em>Hug a Therapist<\/em>, feels there is still a long way to go to reach parity.\u00a0<\/span><\/div>\n<\/div>\n<p>\u201cThere are more women comedy directors working than there were 10 years ago,\u201d she says, \u201cbut the number getting higher profile work, bigger budgets or award-calibre comedy jobs is still incredibly bleak. Look at this year\u2019s Super Bowl ads. There were four women directors. 82 per cent of the ads were directed by white men. That\u2019s not progress \u2013 that\u2019s an egregious industry failure. The system is broken. Occasionally it feels a little less broken, but it\u2019s an uphill battle. At times the hill is steeper, or rockier, or slipperier. But even when I find myself tumbling down the hill, for some reason I get back up and start climbing again. That resilience is baked into our DNA.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-video__title\">\n<h2>Bic \u2013 The Most Borrowed Lighter<\/h2>\n<\/div>\n<p><iframe title=\"BIC EZ Reach: The Most Borrowed Lighter\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Lo8jQu0DPhA?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><em>The Most Borrowed Lighter for BIC, directed by Kristin Dehnert.<\/em><\/h5>\n<p>Over at <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/CompanyDetail\/156682\" target=\"_blank\" rel=\"noopener\">MrMr<\/a>, producer-directors <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/456922?searchParamString=__RequestVerificationToken%3Dot-fa_x5oXErkgcB8Tpm43X9CuYesF6SLezkbODmrKUBbPE86zEsP2aUwxBaYGlIsuS4KW-sd1Sk9so8NQLZLSpPGO3IBAbgOO7DA9Z-t5aT2_K70%26searchTerm%3DKatie%2BLambert%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Katie Lambert<\/a> and <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/576745\" target=\"_blank\" rel=\"noopener\">Martha McGuirk<\/a> point to a client and consumer appetite for diversity that wasn\u2019t there before. \u201cThere\u2019s a real desire for more diverse rosters, and because of this, companies are encouraging people and making a concerted effort to support their work. Clients have famously wanted the safe option, and to guarantee their money is well spent, which is totally fair enough. But, as increasing pressure on brands to diversify mounts, so too does the background of directors we are now seeing succeed.\u201d<\/p>\n<p><strong>&#8220;Women working with women, writing from a woman\u2019s perspective about women\u2019s lives is still a rich seam to mine because historically it has been neglected.&#8221;<\/strong><\/p>\n<p>Nevertheless, the lack of female creatives in the comedy zone still rankles. \u201cLet\u2019s face it women are much much funnier than men so if anything we should be the majority.\u201d And while female-led comedy dramas in the shape of\u00a0<em>Fleabag<\/em>,<em>\u00a0I May Destroy You<\/em>\u00a0or\u00a0<em>Bad Sisters<\/em>\u00a0have reoriented the creative landscape, that comes with a caveat.<\/p>\n<p>\u201cWhat\u2019s hard is that because there are only a few of them, the creators are forced to represent all women. And a lot of advertising is just copying, so suddenly it\u2019s like \u2018oh we can have a\u00a0<em>Fleabag<\/em>-esque character, that works, that\u2019s funny.\u2019 And it is, but there are different kinds of humour and women are capable of multiplicity. Female creatives don\u2019t have to just direct women and do women\u2019s campaigns!\u201d<\/p>\n<div class=\"post-video__title\">\n<h2>Kellogg\u2019s \u2013 Obsessed<\/h2>\n<p><iframe title=\"Crunchy Nut | The Trouble Is They Taste Too Good | Bliss\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KdLTbq8xh44?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><em>Juliet May&#8217;s Obsessed for Kellogg&#8217;s examined the relative merits of sex and cereal.<\/em><\/h5>\n<div class=\"tooltip\">\n<div class=\"tooltip__content\"><span class=\"tooltip__source\"><a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/CompanyDetail\/126253\" target=\"_blank\" rel=\"noopener\">Merman<\/a>\u2019s <\/span><a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/487540?searchParamString=__RequestVerificationToken%3Dot-fa_x5oXErkgcB8Tpm43X9CuYesF6SLezkbODmrKUBbPE86zEsP2aUwxBaYGlIsuS4KW-sd1Sk9so8NQLZLSpPGO3IBAbgOO7DA9Z-t5aT2_K70%26searchTerm%3DJuliet%2BMay%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Juliet May<\/a>, director of the likes of NOW\u00a0<em>Toughest Critic<\/em>\u00a0and the hilarious Kelloggs Crunchy Nut\u00a0<em>Obsessed<\/em>\u00a0(\u201can amusingly crazy way of showing that cereal is more desirable for the heroine than sex with a hot guy\u201d) as well as loads of great TV, can take a long view on how things have changed, or not, going back to her early years as a director. \u201cI was a bit of a novelty,\u201d she recalls. \u201cConstantly asked directions to places\u2026 the canteen, the dressing rooms, the loos.\u201d They thought she must be a script supervisor or costume assistant. Anything but the director. \u201c<\/div>\n<\/div>\n<p>I loved this and always gave directions and information as best I could, because when it came apparent that I was THE DIRECTOR there followed very amusing and embarrassed apologies.\u201d She wasn\u2019t so much affronted, more proud, she says, at challenging expectations of what or who a director was. And is.<\/p>\n<p><strong>&#8220;Female comedy can be side-splittingly funny in its honesty \u2013 look at Jenny Eclair, Katherine Ryan and Aisling Bea \u2013 and it serves as an insight into insecurities that are common among so many of us.&#8221;<\/strong><\/p>\n<p>\u201cTimes have changed, thank goodness. The surprise at female directors and writers is no longer common,\u201d she says. However, she adds: \u201cWomen working with women, writing from a woman\u2019s perspective about women\u2019s lives is still a rich seam to mine because historically it has been neglected for a relatively long time.\u201d<\/p>\n<p>When it comes to the defining quality of female humour, she plumbs for honesty. \u201cAcute embarrassment is often the keystone to female jokes and situations \u2013 Miranda is a master of this. Female comedy can be side-splittingly funny in its honesty \u2013 look at Jenny Eclair, Katherine Ryan and Aisling Bea \u2013 and it serves as an insight into insecurities that are common among so many of us.\u201d<\/p>\n<h2>Pringles \u2013 Meet\u00a0Frank<\/h2>\n<p><iframe title=\"Pringles: Zombie Frank\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1W7TuZGnE4o?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><em>Though it was directed by Conor Byrne, Pringles&#8217; Meet Frank had a female-heavy creative team led by Laura Jordan-Bambach.<\/em><\/h5>\n<p>Back in 2019,\u00a0<a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/AgencyDetail\/58605\" target=\"_blank\" rel=\"noopener\">Grey London<\/a>\u2019s president and CCO <a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/CreativePersonnelDetail\/65316?searchParamString=__RequestVerificationToken%3D-1GbnO5I5g_TyKec5bZutHl399Ma2E6Bd68R5GtPyLsNwlmu_aNx2WLGLh9WRwD3PcpFQYhnpZhDY55kV3_rZDcChR3Ft6ENUVXW07UJiee2m0200%26searchTerm%3DLaura%2BJordan%2BBambach%26pageNumber%3D1%26FirstName%3D%26LastName%3D%26PeopleTitleId%3D%26PeopleFunctionId%3D%26JobTitle%3D%26PeopleFunctionName%3D%26customerName%3D%26Brand%3D%26productCategoryName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26ShowHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26ReturnAgencyDetailExactMatch%3DFalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Laura Jordan-Bambach<\/a>\u00a0said that \u201cwomen are not seen as funny because they are completely overlooked\u201d. Four years on, she still sees \u201cpeople going to the same funny (male) directors who get funny stuff on their reels, so they get to do more funny stuff. It\u2019s ridiculous but women are still not seen as being naturally funny. But we\u2019re on a path to better.\u201d<\/p>\n<div class=\"tooltip\">\n<div class=\"tooltip__content\"><\/div>\n<\/div>\n<p>She points to Grey\u2019s zombie-themed spot for Pringles \u2013\u00a0<em>Meet Frank<\/em>. \u201cIt\u2019s not directed by a woman, but there is a female-heavy creative team behind the humour,\u201d she says. In light of that creative back line, she sees the visibility of female comedians also lifting across the board.<\/p>\n<p><strong>&#8220;Things are changing in the advertising industry. We are seeing real movement and much fairer representation, but it\u2019s still not fair enough and there\u2019s a lot of work to be done.&#8221;<\/strong><\/p>\n<p>\u201cThere are lots of amazing directors and production companies,\u201d she says. \u201cIncreasingly, it\u2019s about raising their profile, putting them forward, backing them and making sure people know where to find them. Kim Gehrig used to be the only female director anyone spoke about, but \u2013 in large part thanks to her \u2013 there are now tons of brilliant women out there.\u201d<\/p>\n<p>Echoing the perspectives of Kristin Dehnert and Fiona McGee, Bambach agrees things have changed over the past few years. \u201cIt\u2019s like night and day. Things are changing in the advertising industry. We are seeing real movement and much fairer representation, but it\u2019s still not fair enough and there\u2019s a lot of work to be done. There are a lot more senior women creatives than there used to be, and lots more female creatives in general, but the creative department is still very much majority men. But it\u2019s a lot better.\u201d<\/p>\n<div class=\"block block--photos block--12\" data-block-type=\"news_block_photos\">\n<div class=\"grid\">\n<div class=\"post-full single-image-block\"><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/vVpddGhRQEnliphE3T2OyqssRtA\/1280x\/80\/shotsmag\/production\/clips\/d6aba99b-16f2-48f8-9eb0-0b53fa43aaf9\/jjheadshot.jpg?v=1&amp;quality=70&amp;format=jpeg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block block--text block--13\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<h5><em>JJ Adler chose a non-binary moniker so that her reel would not be assessed as a &#8216;female comedy reel&#8217;.<\/em><\/h5>\n<p>Over at\u00a0<a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/CompanyDetail\/73515?searchParamString=__RequestVerificationToken%3Dav2YPcYWwvPAr4ny47PgLPNfvL1pOS8tKtw0q1f5CogVt7wjuTcL0KvmrQRhRb5RPCU8NUTaXgXMPJyHca1rbk7hiRKRG-q0DwN1MXL9kMUl769o0%26searchTerm%3DRuckus%2BFilms%26pageNumber%3D1%26customerName%3D%26ActionUserId%3D9775e680-d507-4912-95df-6b205b83cc04%26creativeCategoryTypeId%3D%26personFullName%3D%26customerNoteText%3D%26city%3D%26countryId%3D%26stateId%3D%26returnHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sourceCreativeSalesRepUserId%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26includePremiumCustomers%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">Ruckus Films<\/a>, which she set up in 2020, director\u00a0<a class=\"js-source-redirect\" href=\"https:\/\/sourcecreative.extremereach.com\/adbridge\/src\/Creative\/PeopleDetail\/227?searchParamString=__RequestVerificationToken%3Da7FO3GLFspWckXpwCaPTu9TYIKM0rKJF06I8IEmZq_LhXukHCZS6Iedk1tdLroOvvlStDF07EuP4DUqS3ndYz1byMKcBcAjtzHo5OpuofI7xj_Mq0%26searchTerm%3DJJ%2BAdler%26pageNumber%3D1%26firstName%3D%26lastName%3D%26JobTitle%3D%26customerName%3D%26city%3D%26countryId%3D%26stateId%3D%26isSourceCreativeUser%3Dfalse%26showHidden%3Dfalse%26expirationDateStart%3D%26expirationDateEnd%3D%26sortColumn%3D%26sortDirection%3D0%26pageSize%3D20%26useElasticSearch%3DTrue%26hasReels%3Dfalse%26showPrivateRecords%3Dfalse\" target=\"_blank\" rel=\"noopener\">JJ Adler<\/a>\u00a0is a veteran of comedic spots for the likes of Coke, Nestle, McDonald&#8217;s and Virgin, and she too still sees women directors having to fight hard for the director\u2019s chair \u2013 especially when it comes to helming big-ticket items like Super Bowl spots. But she senses serious changes in the air, too.<\/p>\n<p>\u201cSince setting up Ruckus Films, it feels like there\u2019s been a sea change in terms of opportunities for women in comedy,\u201d she says. \u201cFor ages, I would find myself in bid pools only with men. But now, it\u2019s super-exciting to see the female directors on our roster, myself included, regularly bidding against other women. We\u2019ve proven ourselves across the industry, so agencies and clients have come to trust us across all budgets, visual effects, and complexity levels.\u201d<\/p>\n<p><strong>&#8220;The more of us that young girls get to see out there, making cool, funny, visually complicated comedy, the more these limiting ideas will slide down the drain of history.&#8221;<\/strong><\/p>\n<p>Working under the moniker JJ, she says, meant that people assumed she was a man with a comedy reel \u2013 \u201cNot a female comedy reel, just a comedy reel, so on one level funny is funny irrespective of gender. But I\u2019ve noticed that comedy from women and non-binary folks is almost reflexively inclusive and mindful of never \u2018punching down\u2019.\u201d<\/p>\n<\/div>\n<h2>Sport Clips \u2013 It&#8217;s a Game Changer &#8211; Hotdog<\/h2>\n<\/div>\n<p>https:\/\/www.youtube.com\/watch?v=duhj1oxdRZE&#038;t=1s<\/p>\n<h5><em>This JJ Adler-helmed spot for Sport Clips gently skewers<\/em><em>\u00a0male insecurities.<\/em><\/h5>\n<p>Adler also sees a very different kind of future opening up for women creatives. \u201cFrom everything happening in stand-up to the best comedy on social media to the funniest shows on TV, women are everywhere,\u201d she says. To misquote an old one-liner, they\u2019ve blown the bloody doors off.<\/p>\n<p>\u201cThey\u2019re creating, writing, directing and starring in everything from Broad City to Fleabag, to Abbot Elementary to Hacks. And the sort of women who decide to make a career in advertising or entertainment are not interested in ideas about what we\u2019re \u2018allowed\u2019 to be. The more of us that young girls get to see out there, making cool, funny, visually complicated comedy, the more these limiting ideas will slide down the drain of history.\u201d<\/p>\n<p>Click <a href=\"https:\/\/shots.net\/news\/view\/laughing-matters\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2019,\u00a0shots\u00a0looked for the lols surrounding the issue of\u00a0women in comedy advertising\u00a0and was left unamused. Here, Tim Cumming chats to a range of women directors and producers to find out what\u2019s changed, and what&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234,419,211,217,218],"tags":[297,578,748,975,3742,3743,3744,3745,249,253,260],"class_list":["post-26131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","category-honor-society","category-fresh-news","category-ads","category-advertising","tag-production-2","tag-honor-society","tag-women-in-advertising","tag-director","tag-comedy-advertising","tag-comedy-reel","tag-comedy-spots","tag-commercial-advertising","tag-advertising","tag-branded-content","tag-comedy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honor Society Director, 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