{"id":26092,"date":"2023-07-10T10:05:17","date_gmt":"2023-07-10T17:05:17","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26092"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"gordon-legal-will-get-you-back-to-solid-ground","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gordon-legal-will-get-you-back-to-solid-ground\/","title":{"rendered":"With Sound by Squeak E. Clean Studios, Gordon Legal Will &#8220;Get You Back to Solid Ground&#8221; in New Brand Campaign Out of By All Means via Mumbrella"},"content":{"rendered":"<h2>Australian law firm Gordon Legal has unveiled a new campaign via Melbourne-based creative agency By All Means.<\/h2>\n<p><iframe title=\"Gordon Legal 30&quot;\" src=\"https:\/\/player.vimeo.com\/video\/842332897?width=840&#038;height=1000&#038;discover=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>The campaign follows three injured Australians, with the tagline: \u201cWe\u2019ll get you back on solid ground.\u201d<\/p>\n<p>The firm specialises in personal injury law, class actions and industrial law, personal law and commercial litigation, and Peter Gordon,\u00a0founder of Gordon Legal, said it was important to show people what is at the company\u2019s core \u2013 \u201ctalented, experienced lawyers who have a passionate and empathetic approach to people suffering a personal injury.\u201d<\/p>\n<p>Partner at Gordon Legal, Andrew Grech, added: \u201cWe are really happy with the campaign and what it evokes, in a refreshing marriage of strategy and creativity. It reflects our essence and approach in an empathetic way.<\/p>\n<p>\u201cIt\u2019s certainly one of the best I\u2019ve seen in my 35 years of experience,\u201d he said.<\/p>\n<p>Gordon Legal\u2019s head of marketing and communications, Kerri O\u2019Toole, continued: \u201cWe\u2019ve been collaborating all year with the By All Means team, first on developing a sound strategy and then on developing and delivering creative that has been challenging in its originality. It\u2019s not only a great result, but the journey with the team has been enjoyable, even though bringing the idea to life required patience and trust.\u201d<\/p>\n<p>By All Means managing partner, Georgie Pownall, said: \u201cWe\u2019ve loved working with the Gordon Legal team, and<br \/>\nit was great that they invested time and headspace with us to get the strategic approach to this campaign<br \/>\ncorrect, to set us up for the best creative outcome.\u201d<\/p>\n<p>Creative partner at By All Means, Toby Cummings, added: \u201cIt\u2019s always a challenge bringing an original idea to life,<br \/>\nbut we had a fantastic team of production partners who were all excited by the idea and jumped in head first<br \/>\nwith us.<\/p>\n<p>\u201cWe\u2019re thrilled with the result, and think it sets a new standard for the category,\u201d he said.<\/p>\n<p>The campaign is spread across film, digital, web and social.<\/p>\n<p><em><strong>Credits:<\/strong><\/em><br \/>\n<em><strong>Client: Gordon Legal<\/strong><\/em><br \/>\n<em>Strategy &amp; creative: By All Means<\/em><br \/>\n<em>Media agency: Principle Media Group<\/em><br \/>\n<em>Film production: AIRBAG<\/em><br \/>\n<em>Sound studio: <a href=\"https:\/\/www.squeakeclean.com\/\">Squeak E Clean Studios<\/a><\/em><br \/>\n<em>Stills production: Tom Franks<\/em><br \/>\n<strong><em>Client \u2013 Gordon Legal<\/em><\/strong><br \/>\n<em>Partner: Andrew Grech<\/em><br \/>\n<em>Head of marketing and communications: Kerri O\u2019Toole<\/em><br \/>\n<em>CFO: Brad Tinling<\/em><br \/>\n<em><strong>Agency \u2013 By All Means<\/strong><\/em><br \/>\n<em>Managing partner: Georgie Pownall<\/em><br \/>\n<em>Creative partners: Toby Cummings &amp; Ed Howley<\/em><br \/>\n<em>Creative: Liam Ratliff &amp; Britt Manning<\/em><br \/>\n<em>Senior producer: Susannah George<\/em><br \/>\n<em>Finished art: Joanne Gerace<\/em><br \/>\n<em>Media \u2013 Principle Media Group<\/em><br \/>\n<em>Founder &amp; director: Chris Nolan<\/em><br \/>\n<em>Account director: Kalan Jeans<\/em><br \/>\n<em>Film production \u2013 AIRBAG<\/em><br \/>\n<em>Director: David Rittey<\/em><br \/>\n<em>Senior producer: Johanna Rayner<\/em><br \/>\n<em>Editor: Chris Ward<\/em><br \/>\n<em>DOP: Marden Dean<\/em><br \/>\n<em>Post producer: Nick Venn<\/em><br \/>\n<em>VFX lead: Rob Ride<\/em><br \/>\n<em>Colourist: Edel Rafferty<\/em><br \/>\n<em>Managing partner: Adrian Bosich<\/em><br \/>\n<em>EP: Martin Box<\/em><\/p>\n<p>Click <a href=\"https:\/\/mumbrella.com.au\/gordon-legal-will-get-you-back-to-solid-ground-in-new-campaign-via-by-all-means-793337\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian law firm Gordon Legal has unveiled a new campaign via Melbourne-based creative agency By All Means. https:\/\/vimeo.com\/842332897 The campaign follows three injured Australians, with the tagline: \u201cWe\u2019ll get you back on solid ground.\u201d The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234,270,278,2376,211,217],"tags":[3623,3716,3717,3718,3719,3720,3721,825,1017],"class_list":["post-26092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","category-music-sound-design","category-spots","category-squeak-e-clean-studios","category-fresh-news","category-ads","tag-brand-campaign","tag-by-all-means","tag-class-action-law","tag-commercial-litigation","tag-gordon-legal","tag-law","tag-law-firm","tag-spot","tag-australia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Sound by Squeak E. 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