{"id":26002,"date":"2023-06-21T11:10:46","date_gmt":"2023-06-21T18:10:46","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26002"},"modified":"2026-01-28T09:50:19","modified_gmt":"2026-01-28T09:50:19","slug":"clash-from-the-past-wins-at-cannes-lions","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/clash-from-the-past-wins-at-cannes-lions\/","title":{"rendered":"With Music by Butter Music &#038; Sound, Clash of Clans&#8217; &#8220;Clash From the Past&#8221; Wins 2 Grand Prix at Cannes Lions 2023 via Ad Age"},"content":{"rendered":"<h1>Campaign from Wieden+Kennedy Portland reimagined the game\u2019s history.<\/h1>\n<p>https:\/\/youtu.be\/ZO_Hs2nDpT8<\/p>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p id=\"first-graph\" class=\"inline-ad-para paragraph-newsletter-1\">The \u201cClash from the Past\u201d campaign for the Clash of Clans video game was a big winner at the Cannes Lions International Festival of Creativity, securing both a Grand Prix in Entertainment and a Grand Prix in Gaming on Tuesday.<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-2\">Last year\u2019s campaign\u00a0from Wieden+Kennedy Portland\u00a0took fans down a \u201cwhat if\u201d storyline on the premise that Clash of Clans was founded in 1982, 30 years before its actual 2012 debut by Finnish developer Supercell. The promotion included all of the nostalgic gaming goodies of the \u201980s, such as an arcade-style version of the game, and some fake brand partnerships along the way. For example, Clash of Clans created its own Garbage Pail Kids cards and a General Mills cereal called \u201cBarb\u2019s Choco Boom Booms.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--photographs field__item\">\n<div class=\"paragraph paragraph--type--photographs paragraph--view-mode--default\">\n<div class=\"article-images-wrapper \">\n<div><picture><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/20230620_CannesLionsGP_Gaming_ClashoftheClans_3x2_BrandPartnerships.jpg 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 1024px)\" \/><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_765\/public\/20230620_CannesLionsGP_Gaming_ClashoftheClans_3x2_BrandPartnerships.jpg 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 768px)\" \/><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_340\/public\/20230620_CannesLionsGP_Gaming_ClashoftheClans_3x2_BrandPartnerships.jpg 1x\" type=\"image\/jpeg\" \/><img decoding=\"async\" src=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/20230620_CannesLionsGP_Gaming_ClashoftheClans_3x2_BrandPartnerships.jpg\" alt=\"\" \/><\/picture><\/div>\n<div class=\"article-main-image-credit-caption-wrapper\">\n<div class=\"article-main-image-caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"paragraph-newsletter-4\">The push also featured a fake 20-minute documentary chronicling the game\u2019s 1982 beginnings, fake founders and enthralling past.<\/p>\n<p class=\"paragraph-newsletter-5\">The \u201cClash from the Past\u201d campaign has been a regular on the awards circuit. It also won silver at\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/clios.com\/awards\/winner\/direct\/clash-of-clans\/clash-from-the-past-136210\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">the Clio Awards earlier this year.<\/a><\/p>\n<h4>Gold winners<\/h4>\n<p class=\"paragraph-newsletter-7\">Five other campaigns won Gold Lions in Entertainment. They included Nike FC\u2019s \u201cFootballverse,\u201d also from Wieden+Kennedy Portland; a \u201cDirty Laundry\u201d campaign from ABAAD Resource Center for Gender Equality created by Leo Burnett Beirut; Duolingo\u2019s High Valyrian Lessons\u201d created in-house; Skittles\u2019 \u201cApologize the Rainbow\u201d from DDB Chicago; and \u201cThe CEO\u201d from Noblex and Paramount+ created with Gut Buenos Aires.<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-8\">Three campaigns won Gold Lions in Gaming: Greenpeace, which worked with VMLY&amp;R Sao Paulo on \u201cLos Santos +3\u00baC;\u201d Zikaron BaSlon, which worked with McCann Tel Aviv on \u201cFighting to Remember\u201d and Apple\u2019s \u201cFIFA 23 X Ted Lasso\u201d in-house campaign created with EA Sports.<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/article\/special-report-cannes-lions\/clash-clans-clash-past-wins-cannes-lions-2023-grand-prix-entertainment-and-gaming\/2500671\">HERE<\/a> to read the original article.<\/p>\n<p>Key Placements: <a href=\"https:\/\/adage.com\/article\/special-report-cannes-lions\/clash-clans-clash-past-wins-cannes-lions-2023-grand-prix-entertainment-and-gaming\/2500671\">Ad Age<\/a> &amp; <a href=\"https:\/\/www.creativereview.co.uk\/all-the-grand-prix-winners-at-the-cannes-lions-festival-of-creativity-2023\/\">Creative Review<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Campaign from Wieden+Kennedy Portland reimagined the game\u2019s history. https:\/\/youtu.be\/ZO_Hs2nDpT8 The \u201cClash from the Past\u201d campaign for the Clash of Clans video game was a big winner at the Cannes Lions International Festival of Creativity, securing&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[755,1735,211,256,268],"tags":[361,1120,1474,2238,3668,3669,3670,3671,255,257,360],"class_list":["post-26002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-cannes","category-fresh-news","category-butter","category-music","tag-cannes-lions","tag-awards","tag-clash-of-clans","tag-video-game","tag-cannes-grand-prix","tag-cannes-lions-2023","tag-clash-from-the-past","tag-mobile-gaming","tag-butter","tag-butter-music-sound","tag-cannes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter Music &amp; 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