{"id":25974,"date":"2023-06-14T09:26:11","date_gmt":"2023-06-14T16:26:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25974"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"hifi-project-snags-radio-mercury-award","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/hifi-project-snags-radio-mercury-award\/","title":{"rendered":"Hifi Project Snags Radio Mercury Award for Best Broadcast Radio Campaign"},"content":{"rendered":"<h1>Progressive &#8216;Insurance Shanties&#8217; struck a chord with Mercury Awards.<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25972\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/06\/Mercury-Awards-.png\" alt=\"\" width=\"512\" height=\"288\" \/><\/p>\n<p>Creative music studio <a href=\"https:\/\/www.hifiproject.com\/\">HiFi Project<\/a> earned a coveted \u201cBest Radio Campaign: Agency, Production Company or Advertiser\u201d Radio Mercury Award for their series of high-flying \u201cInsurance Shanties\u201d for Progressive out of agency Arnold Worldwide.<\/p>\n<p>Among the most famous of shanties \u201cDrunken Sailor\u201d becomes \u201cBroken Propeller,\u201d where an argument ensues between a beleaguered sailor and a chorus of an unhelpful peanut gallery after a boating accident. One \u201cSki Boat\u201d crash becomes an internet meme, though plenty of video evidence could help the driver with their insurance claim. In \u201cLady,\u201d a sailor\u2019s fish story plays up a pier crash mishap (though no one\u2019s falling for it).<\/p>\n<p><a href=\"https:\/\/www.radiomercuryawards.com\/2023Winners.cfm\" target=\"_blank\" rel=\"noopener\">Click here to see all winners<\/a>.<\/p>\n<p>The Radio Mercury Awards recognizes and awards radio commercials and campaigns that successfully harness the creative tools of radio and audio to tell a story. The annual competition draws entries from advertising agencies, radio stations, production houses, and educational institutions across the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Progressive &#8216;Insurance Shanties&#8217; struck a chord with Mercury Awards. Creative music studio HiFi Project earned a coveted \u201cBest Radio Campaign: Agency, Production Company or Advertiser\u201d Radio Mercury Award for their series of high-flying \u201cInsurance Shanties\u201d&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,218,268,270,755,3399],"tags":[248,249,271,276,3400,3538,3615,3658,3659],"class_list":["post-25974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-advertising","category-music","category-music-sound-design","category-awards","category-hifi-project","tag-ad","tag-advertising","tag-music-and-sound","tag-sound-design","tag-hifi-project","tag-radio-campaign","tag-music-and-sound-design","tag-2023-radio-mercury-awards","tag-broadcast-radio-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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