{"id":25934,"date":"2023-06-06T08:27:12","date_gmt":"2023-06-06T15:27:12","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25934"},"modified":"2026-01-30T11:58:48","modified_gmt":"2026-01-30T11:58:48","slug":"lexus-australia-unveils-first-all-electric-lexus-rz","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lexus-australia-unveils-first-all-electric-lexus-rz\/","title":{"rendered":"With sound by Squeak E. Clean Studios, Lexus Australia unveils first all electric Lexus RZ in their “The Reason is Ready” campaign via Campaign Brief"},"content":{"rendered":"

Lexus Australia is introducing its first ever All Electric Lexus RZ450e with the launch of \u2018The reason is ready\u2019, a new integrated campaign by Publicis Team One.<\/h1>\n

https:\/\/www.youtube.com\/watch?v=MnMO_4hbWGo&t=2s<\/p>\n

\n

Despite more than 30 electric vehicle models with 60 variants available in Australia, many Aussies are yet to take the leap into the EV market. These drivers are not cautious or lacking confidence, they just expect a certain standard and are unwilling to compromise. They\u2019ve been waiting for the right EV to come along.<\/p>\n

The campaign film follows the journey of a hero character as he makes decisions on where and when to turn in his pursuit of a spectacular electrical storm and the perfect photo opportunity. We track him while he experiences the luxury and driving performance of the all new Lexus RZ.<\/p>\n

\u2018The reason is ready\u2019 has launched this week and is now running nationally on broadcast television supported by OOH, print, social and across brand owned channels.<\/p>\n

Says John Pappas, chief executive officer, Lexus Australia: \u201cOur first-ever, all electric Lexus RZ450e sets a new standard in luxury performance. Sporting an enhanced spindle body and featuring a Tazuna cockpit that centres around you, the RZ has been designed for superior handling.<\/p>\n

\u201cPlus, with a complimentary home charger and installation courtesy of our Encore Platinum\u00a0program \u2013 there is no reason to look any further.\u201d<\/p>\n

Says Patrick Rowe, CEO of Publicis Team One: \u201cIntroducing the first-ever all electric Lexus RZ is an absolute privilege. It is a vehicle that doesn\u2019t fall short on style, craft, or substance, which is everything the Lexus RZ imbues.\u201d<\/p>\n

Says Carlo Mazzarella, creative director, Publicis Team One: \u201cOur campaign was built on the insight that Lexus drivers are discerning enough not to compromise, especially when making the big shift to an electric vehicle. They need the right reason and with the RZ they\u2019re ready.\u201d<\/p>\n

For more information:\u00a0https:\/\/www.lexus.com.au\/models\/rz\/overview<\/a><\/p>\n<\/div>\n

<\/div>\n
\n

Client: Lexus Australia<\/em>
\nGeneral Manager: Yolande Waldock<\/em>
\nSenior Manager, Marketing & Strategy: Melissa Naidoo<\/em>
\nManager, Strategic Marketing: Kieu Bui\u00a0Tran<\/em>
\nSenior Advertising Coordinator: David Di Lisio<\/em><\/p>\n

Creative Agency: Publicis Team One Australia<\/em>
\nHead of Campaigns and Content: Kristy Leslie<\/em>
\nSenior Account Director: Niall Morrison<\/em>
\nAccount Manager: Vivienne Hunt<\/em>
\nCreative Director: Carlo Mazzarella<\/em>
\nAssociate Creative Director: Kerem Sekerci<\/em>
\nCopywriter: Hannah Payton<\/em>
\nArt Director: Jake Blood<\/em>
\nNational Director of Production: Michael Demosthenous<\/em>
\nSenior Producer \u2013\u00a0Film: Julie Rutherford<\/em>
\nSenior Integrated Producer\u00a0\u2013\u00a0Stills: Holly De Roy<\/em>
\nSenior Social Media Manager: Boon Souphanh<\/em>
\nSocial Media Manager: Harley Stafford<\/em><\/p>\n

Production Partner: Good Oil<\/em>
\nDirector: Adam Gunser\u00a0<\/em>
\nExecutive Producer: Juliet Bishop<\/em>
\nHead of Production: Chana McLallen<\/em>
\nDOP: Sam Chiplin<\/em><\/p>\n

VFX and Post Production \u2013 Alt.VFX<\/em>
\nAndrew Hellen \u2013 VFX Supervisor<\/em>
\nCeleste Fairlie \u2013 Senior VFX Producer<\/em>
\nJayce Attewell \u2013 VFX Production Manager<\/em>
\nJordan McInnes \u2013 Rigging TD & CG Supervisor<\/em>
\nNick Angus \u2013 Head of 3D<\/em>
\nJamie White \u2013 Head of Lighting<\/em>
\nMatt Chance \u2013 Head of 2D<\/em>
\nJosh Kell \u2013 Flame Online<\/em><\/p>\n

Edit House: The Editors\u00a0\u00a0\u00a0\u00a0\u00a0<\/em>
\nEditor: Mark Burnett\u00a0 \u00a0<\/em>
\nPost Producer: Charlotte Griffiths & Liv Reedy\u00a0<\/em>
\nColourist: Matic Prusnik<\/em>
\n\u00a0<\/em>
\nSound Post Production: Squeak E. Clean Studios<\/em>
\nHead of Sound: Paul Le Couteur<\/em>
\nExecutive Producer:\u00a0Ceri Davies<\/em><\/p>\n

Photographer: Michael Corridore\u00a0<\/em>
\nSenior Producer: Belinda Blooman\u00a0<\/em>
\nOn-Set Producer: Sam Lee\u00a0<\/em>
\nDOP: David Guest\u00a0<\/em>
\nDigital Operator: Daniel Mazzarella\u00a0<\/em>
\nPhoto Assistant: Alessandro Biasotto\u00a0<\/em>
\nPhoto Assistant: Matthew Krueger\u00a0<\/em>
\nPostproduction: PXP & Prodigious<\/em><\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n

Key Placements: Campaign Brief<\/a> & Adnews<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lexus Australia is introducing its first ever All Electric Lexus RZ450e with the launch of \u2018The reason is ready\u2019, a new integrated campaign by Publicis Team One. https:\/\/www.youtube.com\/watch?v=MnMO_4hbWGo&t=2s Despite more than 30 electric vehicle models…<\/p>\n","protected":false},"author":2,"featured_media":25935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,218,268,270,2376],"tags":[3639,3640,28,249,276,1017,2146,2375],"class_list":["post-25934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-advertising","category-music","category-music-sound-design","category-squeak-e-clean-studios","tag-lexus-rz","tag-publicis","tag-music","tag-advertising","tag-sound-design","tag-australia","tag-lexus","tag-squeak-e-clean-studios"],"yoast_head":"\nWith sound by Squeak E. 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