{"id":25924,"date":"2023-06-02T10:04:13","date_gmt":"2023-06-02T17:04:13","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25924"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"craftsman-forms-a-rock-band-for-home-improvement-projects","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/craftsman-forms-a-rock-band-for-home-improvement-projects\/","title":{"rendered":"With Music by HiFi Project, Tool Brand Craftsman Forms a Rock Band for Home Improvement Projects via The Drum"},"content":{"rendered":"

New work from\u00a0Craftsman<\/span>\u00a0follows an \u201880s rock band that only plays for tinkerers and DIYers around their homes.<\/h1>\n

https:\/\/www.youtube.com\/watch?list=TLGGYqTquW8HQ14wMjA2MjAyMw&time_continue=1&v=rphZpL9sxCA&embeds_referring_euri=https%3A%2F%2Fwww.thedrum.com%2F&source_ve_path=MjM4NTE&feature=emb_title<\/p>\n

Craftsman<\/span>, a 95-year-old tool brand, has today announced its latest creative campaign that brings a little rock n\u2019 roll to consumers\u2019 home improvement projects.<\/p>\n

\n

Dubbed \u2018Do it with\u00a0Craftsman<\/span>,\u2019 the campaign is made up of two 30-second TV commercials: \u2018Power tool ballad\u2019 and \u2018Give it a kick.\u2019 In each spot, homeowners pick up a\u00a0Craftsman<\/span>\u00a0tool. Suddenly, a dated garage brand materializes before them, ready to bust out \u201980s hair metal songs that narrate whatever DIY project they\u2019re working on, whether it be \u201ctrimming the lawn, fixing a leaky john [or] building a new kitchen add-on.\u201c The spots went live earlier this month but the PR push for the campaign began today.<\/p>\n

Craftsman<\/span>\u00a0selected creative agency Colle McVoy for the campaign, which aims to leverage nostalgia to breathe new life into the brand. \u201cWhen you\u2019re working on a DIY project with the right tools, you feel empowered and unstoppable, almost like a rock star,\u201d says John Neerland, group creative director at Colle McVoy. \u201cWe wanted to bring this confidence and feeling to the campaign, so we created a\u00a0Craftsman<\/span>\u00a0house band to cheer people on as they did projects around the house.\u201d<\/p>\n<\/div>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?time_continue=1&v=7Rvh5GUIGFs&embeds_referring_euri=https%3A%2F%2Fwww.thedrum.com%2F&source_ve_path=MjM4NTE&feature=emb_title<\/p>\n

\n

The two spots will run all summer across linear and connected TV, as well as across digital platforms, paid and organic social.<\/p>\n

Credits<\/strong><\/p>\n

Agency: Colle McVoy<\/p>\n

Production: Caviar<\/p>\n

Post Production: Drive Thru<\/p>\n

Music: HiFi Project<\/a><\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n

Key Placements: Adweek<\/a> and The Drum<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New work from\u00a0Craftsman\u00a0follows an \u201880s rock band that only plays for tinkerers and DIYers around their homes. https:\/\/www.youtube.com\/watch?list=TLGGYqTquW8HQ14wMjA2MjAyMw&time_continue=1&v=rphZpL9sxCA&embeds_referring_euri=https%3A%2F%2Fwww.thedrum.com%2F&source_ve_path=MjM4NTE&feature=emb_title Craftsman, a 95-year-old tool brand, has today announced its latest creative campaign that brings a little rock…<\/p>\n","protected":false},"author":2,"featured_media":25928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3399,211,218,268,270],"tags":[3615,3632,3633,3634,3635,3636,248,267,2758,3400],"class_list":["post-25924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hifi-project","category-fresh-news","category-advertising","category-music","category-music-sound-design","tag-music-and-sound-design","tag-do-it-with-craftsman","tag-craftsman","tag-power-tools","tag-rock-band","tag-rock-n-roll","tag-ad","tag-los-angeles","tag-80s","tag-hifi-project"],"yoast_head":"\nWith Music by HiFi Project, Tool Brand Craftsman Forms a Rock Band for Home Improvement Projects via The Drum<\/title>\n<meta name=\"description\" content=\"Craftsman tools launches their new "Do it with Craftsman" campaign with two new rock n' roll filled spots with music by the HiFi Project.\" 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