{"id":25920,"date":"2023-06-01T09:35:26","date_gmt":"2023-06-01T16:35:26","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25920"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"suicide-prevention-campaign-asks-you-to-talk-away-the-dark","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/suicide-prevention-campaign-asks-you-to-talk-away-the-dark\/","title":{"rendered":"With Sound by Squeak E. Clean Studios, The American Foundation for Suicide Prevention asks you to &#8220;Talk Away the Dark&#8221; via shots"},"content":{"rendered":"<h1>A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie\u2019s thought provoking film for American Foundation for Suicide Prevention.<\/h1>\n<p><iframe title=\"AFSP \u201cTalk Away the Dark\u201d Film\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/gm1syU71ZMc?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p id=\"first-graph\" class=\"inline-ad-para paragraph-newsletter-1\">Creative agency TBWA Chiat Day and the American Foundation for Suicide Prevention have collaborated to launch this affecting short film, directed by The Corner Shop&#8217;s Vincent Rene-Lortie, which highlights the importance of talking in suicide prevention.<\/p>\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<p>Through dimly lit vignettes with seamless transitions, the campaign, titled <em>Talk Away The Dark<\/em>, portrays a daughter who becomes increasingly concerned with her father\u2019s mental health.<\/p>\n<p>The lamps turning off in their home are used as a metaphor for depression, as we see him change from being somewhat distracted, to giving up his passions, and isolating himself from others.<\/p>\n<p>In a moving final scene, the daughter approaches her father to ask whether he has been considering suicide, and as she shares AFSP\u2019s resources with him, the lights slowly come back on.<\/p>\n<\/div>\n<\/div>\n<div class=\"sidebar\">Click <a href=\"https:\/\/www.shots.net\/news\/view\/afsp-shines-a-light-on-suicide-prevention\">HERE<\/a> to read the original article.<\/div>\n<div><\/div>\n<div>Key Placements: <em><a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/mental-health-awareness-month-2023-tiktok-futurebrand-and-more-activitations\/2494791\">Ad Age<\/a> and <a href=\"https:\/\/www.shots.net\/news\/view\/afsp-shines-a-light-on-suicide-prevention\">shots<\/a>.<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie\u2019s thought provoking film for American Foundation for Suicide Prevention. https:\/\/www.youtube.com\/watch?v=gm1syU71ZMc&amp;ab_channel=MultiVu Creative agency TBWA Chiat Day and the American Foundation&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,218,2376],"tags":[3631,259,3517,3623,3627,3628,3629,3630],"class_list":["post-25920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-advertising","category-squeak-e-clean-studios","tag-suicide-prevention","tag-campaign","tag-mental-health","tag-brand-campaign","tag-talk-away-the-dark","tag-american-foundation-for-suicide-prevention","tag-mental-health-services","tag-suicide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Sound by Squeak E. 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