{"id":25902,"date":"2023-05-30T09:20:12","date_gmt":"2023-05-30T16:20:12","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25902"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"the-seekret-is-out","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/the-seekret-is-out\/","title":{"rendered":"The SEEKRET is Out: SEEK Launches New Brand Campaign “The SEEKRET” With Sound by Sqeak E. Clean Studios via Campaignbrief"},"content":{"rendered":"

Australian employment marketplace SEEK has launched its latest brand campaign via TBWA\\Melbourne, as the first piece of work under the business\u2019 revival of the SEEK and you shall find brand platform.<\/h1>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=P5xE9dH57vo&embeds_referring_euri=https%3A%2F%2Fcampaignbrief.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=SEEKJobs<\/p>\n

SEEK is reintroducing the platform after more than 10 years to Australian and New Zealand markets through an engaging and playful campaign dubbed The SEEKRET.<\/p>\n

The SEEKRET spotlights SEEK\u2019s power to deliver better job matches than ever before to jobseekers \u2013 by simply using the SEEK app. This takes its cues from the brand truth that with SEEK you are six times more likely to find a match \u2013 so if you SEEK, you really shall find.<\/p>\n

TBWA\\Melbourne, along with its branding specialist division Brand\\Labs, were tasked with creating disruption across SEEK\u2019s brand experience. The new work breaks free from category conventions for job and recruitment brands with a fresh and engaging brand campaign that not only encapsulates the sentiment of the SEEK and you shall find brand platform, but that is synonymous with SEEK\u2019s trademark humour.<\/p>\n

The hero brand creative \u2013 The SEEKRET TVC, features self-appointed motivational-speaker John from the US, who\u2019s determined to share his message, alongside his enthusiastic assistant and loyal sidekick Jay, to a conference room of jobseekers. John asks the audience to share what they\u2019re looking for in their next job match \u2013 from a higher salary to greater flexible working. He subsequently engages the all-powerful SEEKRET. The catch? There is no secret. John is simply searching via SEEK, and the audience is on to him.<\/p>\n

The campaign is directed by Tom Kuntz, who brings his own unique style to the campaign. Kuntz is best known for his work \u201cThe Man Your Man Could Smell Like\u201d for Old Spice and the \u201cTaste The Rainbow\u201d campaigns for Skittles.<\/p>\n

https:\/\/www.youtube.com\/watch?time_continue=13&v=Gbe0d0ktt0Q&embeds_referring_euri=https%3A%2F%2Fcampaignbrief.com%2F&source_ve_path=MjM4NTE&feature=emb_title<\/p>\n

https:\/\/www.youtube.com\/watch?v=JJGlCU1D02s&embeds_referring_euri=https%3A%2F%2Fcampaignbrief.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=SEEKJobs<\/p>\n

\n

Says Maryanne Tsiatsias, director of marketing ANZ at SEEK: \u201cReintroducing an iconic brand platform always presents a unique and exciting opportunity to think big and think creatively. And this launch was no exception. At SEEK, we pride ourselves in our continual investment and enhancements to our job search and match capability and therefore with better job matches than ever before jobseekers are almost six times more likely to find their match using SEEK. Hence the simple but powerful brand platform that does what it says on the tin: SEEK and you shall find.<\/p>\n

\u201cWith The SEEKRET, we wanted to embody this promise, while also staying true to our marketing focuses of driving talkability and shareability for our brand and embodying the lighter side of our personality. We loved the idea of having a bit of fun with the power of SEEK. We can\u2019t wait to see how Australian and Kiwi audiences respond to our first piece of work under our refreshed, but much loved, brand platform.\u201d<\/p>\n<\/div>\n

\"The\"The<\/div>\n
\n

The media strategy, which was delivered by UM Australia alongside SEEK\u2019s internal media and customer engagement team, will see the campaign running across TV, cinema, outdoor, online video, search, email, display, social and SEEK owned channels.<\/p>\n

SEEK is committed to continuously innovating and enhancing its product to deliver better job matches than ever before. From the SEEK app providing access to relevant jobs anywhere and anytime, through to personal and Company profiles to get noticed or learn more about a company before you begin, SEEK is the best place to find what\u2019s right for you.<\/p>\n

https:\/\/www.youtube.com\/watch?v=R6SivDHyrMc&embeds_referring_euri=https%3A%2F%2Fcampaignbrief.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=SEEKJobs<\/p>\n

SEEK<\/em>
\nMaryanne Tsiatsias, Director of Marketing ANZ<\/em>
\nBabi Kahveci, Head of Brand & Marcomms<\/em>
\nPhillipa Jamieson, Senior Marketing Manager \u2013 Brand<\/em>
\nBrigitte D\u2019Andrea, Senior Marketing Manager \u2013 Marcomms<\/em>
\nCarly Robinson, Marketing Manager \u2013 Campaigns<\/em>
\nSimone Gioia, Senior Marketing Associate \u2013 Campaigns<\/em>
\nMark Thiele, Head of Media & Customer Engagement<\/em>
\nKevin Alphonso, Senior Marketing Manager \u2013 Digital Paid Media<\/em>
\nAllison Downes, Marketing Manager \u2013 Programmatic Media<\/em>
\nHagan Osborne, Senior Marketing Associate \u2013 Media Planning & Performance<\/em><\/p>\n

Creative Agency: TBWA\\Melbourne<\/em><\/p>\n

Director: Tom Kuntz<\/em><\/p>\n

Production AV: MJZ \/ Good Oil
\n<\/em><\/p>\n

Production Photography: Louis & Co<\/em><\/p>\n

Post Production: The Editors<\/em><\/p>\n

Sound Production: Squeak E. Clean Studios<\/em><\/p>\n

Media AU: UM Australia<\/em>
\nMedia NZ: UM New Zealand<\/em><\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n

Key Placements: Campaign Brief<\/a> and Mumbrella<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Australian employment marketplace SEEK has launched its latest brand campaign via TBWAMelbourne, as the first piece of work under the business\u2019 revival of the SEEK and you shall find brand platform.   https:\/\/www.youtube.com\/watch?v=P5xE9dH57vo&embeds_referring_euri=https%3A%2F%2Fcampaignbrief.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=SEEKJobs SEEK is…<\/p>\n","protected":false},"author":2,"featured_media":25903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2376,211,218,252,270],"tags":[3615,3623,3624,3625,3626,271,2052,2375,3264],"class_list":["post-25902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-squeak-e-clean-studios","category-fresh-news","category-advertising","category-branded-content","category-music-sound-design","tag-music-and-sound-design","tag-brand-campaign","tag-jobs","tag-new-brand-platform","tag-seek","tag-music-and-sound","tag-brand","tag-squeak-e-clean-studios","tag-job-search"],"yoast_head":"\nThe SEEKRET is Out: SEEK Launches New Brand Campaign "The SEEKRET" With Sound by Sqeak E. 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