{"id":25825,"date":"2023-05-12T10:58:07","date_gmt":"2023-05-12T17:58:07","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25825"},"modified":"2026-01-30T12:01:08","modified_gmt":"2026-01-30T12:01:08","slug":"pure-leafs-no-grants-campaign-with-elaine-welteroth","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/pure-leafs-no-grants-campaign-with-elaine-welteroth\/","title":{"rendered":"With Help From BANDIT, Pure Leaf&#8217;s &#8220;No Grants&#8221; Campaign with Elaine Welteroth Helps Moms Say  No via Yahoo Life"},"content":{"rendered":"<figure id=\"attachment_25826\" aria-describedby=\"caption-attachment-25826\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25826 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1.jpeg\" alt=\"\" width=\"2560\" height=\"1341\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1.jpeg 2560w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-300x157.jpeg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-1024x536.jpeg 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-768x402.jpeg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-1536x805.jpeg 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-2048x1073.jpeg 2048w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-350x183.jpeg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-600x314.jpeg 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/05\/Pure_Leaf_Ice_Tea_partners_with_Elaine_Welteroth-scaled-1-uai-900x471.jpeg 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-25826\" class=\"wp-caption-text\">Pure Leaf Iced Tea partners with NY Times Bestselling-author, award-winning journalist, TV host, and new mom, Elaine Welteroth to launch the second year of the &#8220;No&#8221; Grants Program. Photo Credit: Alexis Hunley<\/figcaption><\/figure>\n<p><em>Welcome to<\/em><em>\u00a0So Mini Ways<\/em><em>, Yahoo Life&#8217;s<\/em><em>\u00a0parenting<\/em><em>\u00a0series on the joys and challenges of childrearing.<\/em><\/p>\n<p>To say Elaine Welteroth wears many hats would be an understatement. From her role as a judge on\u00a0<a class=\"link \" href=\"https:\/\/www.bravotv.com\/people\/elaine-welteroth\" target=\"_blank\" rel=\"nofollow noopener\" data-i13n=\"cpos:3;pos:1\" data-ylk=\"slk:Project Runway;cpos:3;pos:1;elm:context_link;itc:0\" data-rapid_p=\"20\" data-v9y=\"1\"><em>Project Runway<\/em><\/a>\u00a0to her<a class=\"link \" href=\"https:\/\/www.washingtonpost.com\/people\/elaine-welteroth\/\" target=\"_blank\" rel=\"nofollow noopener\" data-i13n=\"cpos:4;pos:1\" data-ylk=\"slk:Ask Elaine advice column with the Washington Post;cpos:4;pos:1;elm:context_link;itc:0\" data-rapid_p=\"21\" data-v9y=\"1\"><em>\u00a0Ask Elaine\u00a0<\/em>advice column with the<em>\u00a0Washington Post<\/em><\/a>, the<em>\u00a0<\/em><a class=\"link \" href=\"https:\/\/www.penguinrandomhouse.com\/authors\/2171636\/elaine-welteroth\/\" target=\"_blank\" rel=\"nofollow noopener\" data-i13n=\"cpos:5;pos:1\" data-ylk=\"slk:New York Times\u2013bestselling author;cpos:5;pos:1;elm:context_link;itc:0\" data-rapid_p=\"22\" data-v9y=\"1\"><em>New York Times\u2013bestselling author<\/em><\/a>\u00a0knows a thing or two about being booked and busy.<\/p>\n<p>But for the media trailblazer who made history as the first Black editor-in-chief of\u00a0<em>Teen Vogue<\/em>\u00a0in 2016, there&#8217;s no greater title than that of being a mother.<\/p>\n<p>&#8220;The biggest blessing of motherhood, for me, has been that I not only love my child \u2014 but I like him,&#8221; Welteroth tells\u00a0Yahoo Life.<\/p>\n<p>Welteroth welcomed her first child, Silver Isley, in April 2022 and recently threw him a\u00a0first birthday party\u00a0inspired by Coachella and\u00a0<em>Soul Train<\/em>.<\/p>\n<div class=\"instagram-media-wrapper caas-loaded\" data-caas-lazy-loading-init=\"1\"><iframe class=\"caas-iframe-instagram\" src=\"https:\/\/www.instagram.com\/p\/CrTn8PGpdOc\/embed\/captioned?cr=1&amp;v=12\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&#8220;My baby had the time of his life. And he did not cry once. So that was a major accomplishment for me as a mom,&#8221; she says.<\/p>\n<p>But of course, motherhood is not all birthday parties and &#8220;Baby Soul Chella&#8221; vibes. That&#8217;s especially true for Black women, for whom\u00a0maternal death rates continue to rise in the U.S.<\/p>\n<p>&#8220;As a Black woman, I felt the gravity of the decisions I had to make along the path to motherhood, because your decisions can be life or death,&#8221; says Welteroth.<\/p>\n<p>Welteroth has been vocal\u00a0about her decision to utilize a midwife for her labor and delivery process, a choice she made after a slew of negative experiences left her feeling disempowered as a new mom.<\/p>\n<p>&#8220;I came to a crossroads where I recognized that the questioning, vocal, advocate I have always been &#8230; I felt that side of me shrinking,&#8221; the journalist says. &#8220;I felt that part of me becoming silenced, in the context of some of these negative experiences that I was having with doctors.&#8221; Welteroth says she was on a &#8220;scary path&#8221; to losing herself and the traits that would make her a &#8220;fierce mother.&#8221;<\/p>\n<p>&#8220;I had to save myself. I had to reclaim my agency over how I wanted to enter motherhood,&#8221; she says.<\/p>\n<p>And despite what her\u00a0<a class=\"link \" href=\"https:\/\/www.instagram.com\/elainewelteroth\/\" target=\"_blank\" rel=\"nofollow noopener\" data-i13n=\"cpos:10;pos:1\" data-ylk=\"slk:expertly curated Instagram;cpos:10;pos:1;elm:context_link;itc:0\" data-rapid_p=\"32\" data-v9y=\"0\">expertly curated Instagram<\/a>\u00a0or her never-ending list of professional accolades may lead fans to believe, Welteroth says the whole process of motherhood can still be &#8220;dizzying&#8221; at times, even a year in.<\/p>\n<p>&#8220;It is still surreal that I have been entrusted with this massive responsibility. But at the same time, I have given myself permission to have fun with this process,&#8221; she says, adding that being a new mom has allowed her to flex some new self-empathy muscles.<\/p>\n<p>&#8220;It&#8217;s been a really long time since I&#8217;ve felt like a complete newbie at anything,&#8221; she says. And while moments of self-doubt seem unavoidable, she has found a new capacity for grace by becoming her own &#8220;biggest cheerleader.&#8221;<\/p>\n<p>&#8220;You become kind of like your own big sister in the process. I know better than anybody what I went through to bring this child into this world and the last thing I deserve is to beat myself up about any decision that I make along the way,&#8221; she says.<\/p>\n<p>But for many mothers, self-advocacy is only half the battle.<\/p>\n<p>&#8220;I came through the gates of motherhood, feeling so triumphant. But I&#8217;m so clear that the reason for that is the support that I have,&#8221; says Welteroth, who laments the importance of tangible resources for mothers on the brink of burnout.<\/p>\n<p>&#8220;I want to do whatever I can to make more support available to more women, both in the form of information that we so desperately need and don&#8217;t have access to but also tangible financial resources that we need in order to make better decisions for ourselves and for our families,&#8221; she says.<\/p>\n<p>And with her latest collaboration with PureLeaf for their &#8220;No&#8221; Grants Initiative, Welteroth is doing just that.<\/p>\n<div class=\"instagram-media-wrapper caas-loaded\" data-caas-lazy-loading-init=\"1\"><iframe class=\"caas-iframe-instagram\" src=\"https:\/\/www.instagram.com\/p\/CsBv9lggwP-\/embed\/captioned?cr=1&amp;v=12\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&#8220;This initiative is not just telling women to say &#8216;no&#8217; more. That is only so helpful when you are in a state of overwhelm and you don&#8217;t have the resources to outsource any of your responsibilities,&#8221; explains Welteroth.<\/p>\n<p>Pure Leaf will be offering a total of $400,000 in grants for mothers so they can say &#8220;yes&#8221; to the things that serve them.\u00a0<a class=\"link \" href=\"https:\/\/www.pureleaf.com\/NoGrants\/\" target=\"_blank\" rel=\"nofollow noopener\" data-i13n=\"cpos:11;pos:1\" data-ylk=\"slk:Grant applications;cpos:11;pos:1;elm:context_link;itc:0\" data-rapid_p=\"37\" data-v9y=\"1\">Grant applications<\/a>\u00a0open up on May 9, 2023.<\/p>\n<p>&#8220;There are so many women that are in this position where they&#8217;re on the brink of a breakdown or on the brink of feeling totally overwhelmed,&#8221; Welteroth says. &#8220;And I want to catch them before they spiral into a negative place and help them reset, recalibrate and reroute so they can be the moms that they want to be and show up for their families in the best way possible.&#8221;<\/p>\n<p>Click <a href=\"https:\/\/www.yahoo.com\/lifestyle\/elaine-welteroth-motherhood-black-maternal-health-172451185.html\">HERE<\/a> to read the original article.<\/p>\n<p>Key Placements <em><a href=\"https:\/\/www.aol.com\/elaine-welteroth-her-favorite-part-172451542.html\">AOL<\/a> and <a href=\"https:\/\/www.yahoo.com\/lifestyle\/elaine-welteroth-motherhood-black-maternal-health-172451185.html\">Yahoo!<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to\u00a0So Mini Ways, Yahoo Life&#8217;s\u00a0parenting\u00a0series on the joys and challenges of childrearing. To say Elaine Welteroth wears many hats would be an understatement. From her role as a judge on\u00a0Project Runway\u00a0to her\u00a0Ask Elaine\u00a0advice column&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,219],"tags":[3588,3589,3590,3591,220,1132,3587],"class_list":["post-25825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-bandit","tag-mom","tag-pure-leaf","tag-tea","tag-yahoo","tag-bandit","tag-mothers-day","tag-elaine-welteroth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Help From BANDIT, Pure Leaf&#039;s &quot;No Grants&quot; Campaign with Elaine Welteroth Helps Moms Say No via Yahoo Life<\/title>\n<meta name=\"description\" content=\"Join Elaine Welteroth spill the tea on mom guilt in Pure Leaf&#039;s new campaign that helps moms say no with editing from BANDIT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/pure-leafs-no-grants-campaign-with-elaine-welteroth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Help From BANDIT, Pure Leaf&#039;s &quot;No Grants&quot; 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