{"id":25794,"date":"2023-05-04T09:41:56","date_gmt":"2023-05-04T16:41:56","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25794"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"olipop-launches-their-first-major-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/olipop-launches-their-first-major-campaign\/","title":{"rendered":"With Music by Butter Music + Sound, Olipop Launches Their First Major Campaign Starring Camilla Cabello via AdAge"},"content":{"rendered":"

The Coca-Cola and Pepsi competitor tapped Cabello for its debut TV spot.<\/h1>\n

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Olipop\u2014dubbed\u00a0\u201cthe TikTok soda\u201d<\/a>\u00a0due to its popularity on the platform\u2014debuted its first TV ad campaign today. The campaign, called \u201cReal Love Makes Us,\u201d includes a 30-second ad starring Grammy-nominated singer and Olipop investor Camila Cabello.<\/p>\n

Cabello\u2019s friends and family, including her mother and grandmother, make appearances in the spot. They are shown sharing laughs around the dinner table and partaking in living room karaoke.<\/p>\n

https:\/\/www.youtube.com\/watch?v=TxWtfuQcIOY&ab_channel=OLIPOP<\/p>\n

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\u201cFor the first three years of our company, we were really focused on the concept\u2014explaining what this thing is,\u201d Olipop co-founder David Lester said. \u201cIt\u2019s the delicious, refreshing, nostalgic, soda you love, without the sugar, and [with] better-for-you ingredients.\u201d<\/p>\n

Olipop\u2019s sodas have 2 to 5 grams of sugar, depending on the variety, as well as nine grams of fiber, according to its website.\u00a0 That compares with 39 grams of sugar in 12-ounce cans of Coca-Cola and Pepsi.<\/p>\n

About a year ago, at the \u201cinflection point\u201d of the company\u2019s growth, Lester said the team decided it was time to start advertising. Olipop’s sales grew 223% in 2022, making it the fastest-growing refrigerated functional beverage in the U.S., according to the brand.<\/p>\n

Olipop tapped Squint Consulting to work on the campaign with Cabello. Mark Lester, co-founder and chief strategy officer at Squint Consulting, said his team spoke with\u00a0Olipop drinkers and found that they most associate the soda with spending time with loved ones.<\/p>\n

\u201cCoca-Cola and a lot of the traditional Big Soda players are known as symbols of friendship and family love; and we kind of feel they’ve lost their way a little in talking about that,\u201d Lester said. \u201cWe wanted to come back and reclaim that space for soda in American life with a soda that’s actually good for you.\u201d<\/p>\n

Cabello starred in the ad not only because of her status as an Olipop investor but also due to how important her family has been to her career, according to the brand. \u201cShe’s very, very close to their family\u2014they’re on the Zoom calls with us,\u201d Lester said before telling a story about how Cabello\u2019s grandmother helped her \u201cfind her voice\u201d to pursue singing.<\/p>\n

The ad will air on connected TV channels such as Hulu and Peacock. It will also run paid social media ads on platforms such as TikTok and Instagram, and Cabello is expected to post about it on her owned social media channels, too. The campaign will last six months, Lester said.<\/p>\n

While Lester declined to disclose how much of its marketing budget the brand spent on the campaign, he said that it\u2019s Olipop\u2019s \u201cbiggest spend to date by an order of magnitude.\u201d<\/p>\n<\/div>\n

Click HERE<\/a> to read the original article.<\/p>\n

Key Placements: Ad Age and ABC<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Coca-Cola and Pepsi competitor tapped Cabello for its debut TV spot.   Olipop\u2014dubbed\u00a0\u201cthe TikTok soda\u201d\u00a0due to its popularity on the platform\u2014debuted its first TV ad campaign today. The campaign, called \u201cReal Love Makes Us,\u201d…<\/p>\n","protected":false},"author":2,"featured_media":25795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,256,270],"tags":[3052,3455,3571,3572,3573,3574],"class_list":["post-25794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-butter","category-music-sound-design","tag-tiktok","tag-soda","tag-real-love-makes-us","tag-camila-cabello","tag-love","tag-olipop"],"yoast_head":"\nWith Music by Butter Music + Sound, Olipop Launches Their First Major Campaign Starring Camilla Cabello via AdAge<\/title>\n<meta name=\"description\" content=\"The famous "TikTok Soda" Olipop has finally launched their first major ad campaign starring pop singer Camila Cabello\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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