{"id":25790,"date":"2023-05-03T10:43:19","date_gmt":"2023-05-03T17:43:19","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25790"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"alkemy-x-signs-joe-dixon","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-signs-joe-dixon\/","title":{"rendered":"Alkemy X Signs Director Joe Dixon For U.S. Commercial Representation via SHOOT"},"content":{"rendered":"

\"\"<\/h1>\n

Global entertainment company Alkemy X has signed London-based director Joe Dixon for U.S. commercial representation. His work spans varied brands including Hyundai, Expedia, Aldi and Sainsbury\u2019s.<\/p>\n

For Expedia and VisitBritain, he dove headfirst into the interactive web and mobile film world, helming the campaign \u201cThe Only Place You Need to Go\u201d that inspired tourists to discover their next Great Britain vacation through digital orienteering. He also eagerly embraced the challenge of crafting a staggering 80 original spots for Argos that aired over 100 days, adding an even more timely edge to the promotion of the British retailer\u2019s same-day shipping offering.<\/p>\n

Alkemy X\u2019s VP of business development Eli Rotholz said, \u201cJoe has a unique voice and perspective that\u2019s clearly recognizable in his commercial work. His smart style of storytelling is accentuated by his deft use of interesting transitional elements, visual effects integration and subtle humor.<\/p>\n

Dixon added, \u201cAlkemy X\u2019s ability to handle a project from start to finish is something that I\u2019m seeing as an increased asset in the current industry. The team is highly motivated and clear with their vision for their directors, which is very much aligned with my ethos and creative approach.\u201d<\/p>\n

After cutting his teeth in music videos, Dixon transitioned into commercials beginning with his well-received Diesel ad, \u201cDogs in Sunglasses.\u201d His interactive piece for Expedia earned him Gold and a Silver Lions at Cannes, while subsequent work for Baby Banquet, Sainsbury\u2019s, and Argos were met with more accolades from Cannes Lions, APA Show and British Arrow Awards.<\/p>\n

Outside of the commercial realm, Dixon directed the short documentary film\u00a0Mr Fogg<\/em>, which offers an intimate look at a man reflecting on his life and its glories and losses. He is currently penning his first feature film.<\/p>\n

Dixon was previously represented in the U.S. by Psyop. He continues to be repped in the U.K. by London-based production house KODE.<\/p>\n

 <\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n

Key Placements: Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global entertainment company Alkemy X has signed London-based director Joe Dixon for U.S. commercial representation. His work spans varied brands including Hyundai, Expedia, Aldi and Sainsbury\u2019s. For Expedia and VisitBritain, he dove headfirst into the…<\/p>\n","protected":false},"author":2,"featured_media":25791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,226,234,626],"tags":[227,975,2205,3289],"class_list":["post-25790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-alkemy-x","category-production","category-agencies","tag-alkemy-x","tag-director","tag-u-s-commercial-representation","tag-london"],"yoast_head":"\nAlkemy X Signs Director Joe Dixon For U.S. Commercial Representation via SHOOT<\/title>\n<meta name=\"description\" content=\"Global creative company Alkemy X brings on London-based director Joe Dixon for U.S. commercial representation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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