{"id":25736,"date":"2023-04-19T10:27:32","date_gmt":"2023-04-19T17:27:32","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25736"},"modified":"2026-01-28T09:50:20","modified_gmt":"2026-01-28T09:50:20","slug":"gigi-hadid-cooks-pasta-with-pals-in-coca-colas-a-recipe-for-magic-spot-via-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gigi-hadid-cooks-pasta-with-pals-in-coca-colas-a-recipe-for-magic-spot-via-campaign\/","title":{"rendered":"With Music by Butter, Gigi Hadid Cooks Pasta with Pals in Coca-Cola&#8217;s new &#8220;A Recipe for Magic&#8221; Spot via Campaign"},"content":{"rendered":"<h1>Model teams up with Coca-Cola to celebrate the joy of eating with friends.<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Coca-Cola \u2013 Recipe for Magic \u2013 Gigi Hadid\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eCAP2Nmhi50?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div id=\"articleContentBlock\" class=\"freewall-content\">\n<p>Coca-Cola has debuted its latest global brand campaign \u201cA Recipe for magic\u201d, starring Gigi Hadid. The supermodel welcomes pals to a pasta-making party in the hero film, which was developed by WPP&#8217;s bespoke Coca-Cola agency OpenX, led by Cartwright.<\/p>\n<p>The group of friends, which includes food blogger and chef Sophia Roe, toast the occasion with ice-cold bottles of Coca-Cola. In a voiceover, Hadid says that \u201cmaking new traditions\u201d, \u201csharing old stories\u201d, and an \u201cice cold Coca-Cola\u201d, were her \u201crecipe for magic\u201d.<\/p>\n<p>Appearing on TV, video-on-demand, cinema, out-of-home, and social throughout April and May, the campaign celebrates human connection around food. It will launch globally in markets including the UK, US, Europe, China and Japan.<\/p>\n<p>Elif Kaypak, global brand marketing lead at The Coca-Cola Company, said: \u201cLaunching \u2018A recipe for magic\u2019 we hope will inspire people to come together around a meal and we\u2019ve designed the campaign around what we believe to be the three easy, essential ingredients that help make the experience truly magical: the moment, the meal, and Coca-Cola.\u201d<\/p>\n<p>Ogilvy, Momentum Worldwide, Mediacom, United Talent Agency, VMLY&amp;R and Zeno also supported the development of the campaign. The campaign is the latest to join the soft drink\u2019s brand platform, \u201cReal Magic\u201d.<\/p>\n<p>Click <a href=\"https:\/\/www.campaignasia.com\/article\/coke-signs-up-gigi-hadid-to-put-fizz-into-mealtimes\/483928\">HERE<\/a> to read the original article.<\/p>\n<p><em>Key Placements: <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/coke-features-influencers-food-focused-campaign\/2487731?ref=biztoc.com\">Ad Age<\/a> and <a href=\"https:\/\/www.campaignasia.com\/article\/coke-signs-up-gigi-hadid-to-put-fizz-into-mealtimes\/483928\">Campaign<\/a>.\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Model teams up with Coca-Cola to celebrate the joy of eating with friends. &nbsp; https:\/\/www.youtube.com\/watch?list=TLGGjXIK2DsyqqcxOTA0MjAyMw&amp;v=eCAP2Nmhi50&amp;embeds_euri=https%3A%2F%2Fwww.thedrum.com%2F&amp;source_ve_path=MjM4NTE&amp;feature=emb_title&amp;ab_channel=Coca-ColaGreatBritain%26Ireland Coca-Cola has debuted its latest global brand campaign \u201cA Recipe for magic\u201d, starring Gigi Hadid. The supermodel welcomes pals to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256,270],"tags":[3547,3548,3549,3550,346,2640,3533,3545,3546],"class_list":["post-25736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","category-music-sound-design","tag-gigi-hadid","tag-hadid","tag-joy-of-cooking","tag-supermodel","tag-coca-cola","tag-coke","tag-model","tag-coke-zero","tag-cooking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter, Gigi Hadid Cooks Pasta with Pals in Coca-Cola&#039;s new &quot;A Recipe for Magic&quot; Spot via Campaign - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Model Gigi Hadid joins Coca-Cola&#039;s newest &quot;Recipe for Magic&quot; 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