{"id":25691,"date":"2023-04-07T11:17:41","date_gmt":"2023-04-07T18:17:41","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25691"},"modified":"2026-01-28T09:50:21","modified_gmt":"2026-01-28T09:50:21","slug":"variety-carmelo-anthony-asani-swann-join-musical-the-harder-they-come-a-washington-square-films-originated-project","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/variety-carmelo-anthony-asani-swann-join-musical-the-harder-they-come-a-washington-square-films-originated-project\/","title":{"rendered":"Variety: Carmelo Anthony, Asani Swann Join Musical \u2018The Harder They Come\u2019, A Washington Square Films-Originated Project"},"content":{"rendered":"

\"\"<\/p>\n

Carmelo Anthony\u00a0has come on as an executive producer of \u201cThe Harder They Come,\u201d a new stage musical that is about to finish a sold-out run at New York\u2019s Public Theater. In addition, Anthony\u2019s long-time business partner Asani Swann, who co-founded the basketball star\u2019s production company Creative 7, will also serve as an executive producer on the show.<\/p>\n

They are joining the production as it looks to find a regional theater where it hopes to fine-tune the show before possibly mounting a Broadway return. Pulitzer Prize-winning playwright Suzan-Lori Parks, best known for \u201cTopdog\/Underdog,\u201d penned the adaptation of the 1972 Jamaican crime film. That movie and now the show feature music from Reggae icon\u00a0Jimmy Cliff. Also involved is Justine Henzell, whose father Perry Henzell co-wrote and directed the movie.<\/p>\n

\u201cAsani and I are excited to be part of \u2018The Harder They Come\u2019 as executive producers. As soon as I experienced the show, I felt this was something Creative 7 had to be part of because of the real power, depth, energy and heart it brought to the stage,\u201d Anthony said in a statement. \u201cAt Creative 7, we aim to champion voices that have been silenced, and the story of Ivan, a dreamer trying to reach beyond his surroundings, overcome adversity and persevere, is one that so many of us can connect to.\u201d<\/p>\n

\u201cWe are proud to join as executive producers to\u00a0\u2018The Harder They Come,\u2019\u201d Swann added. \u201cWith Creative 7, we are always seeking out opportunities to amplify the stories of voices that have been silenced in the past and overcome adversity. Suzan-Lori Parks\u2019 adaptation of the film with the same title, \u2018The Harder They Come\u2019, truly exemplifies a story of human resilience and restoration and provides a refreshing perspective to the theatre.\u201d<\/p>\n

Anthony and Swann are admirers of the music, choreography and performances of the show and decided they wanted to be a part of its journey after seeing the production. They join producers Joshua\u00a0Blum and Bruce Miller from Washington Square Films,<\/a> who originated the project, bringing in Parks for the stage adaptation, and New York\u2019s esteemed The Public Theater. In an interview, Blum and Miller said that they believed that the show, which received mixed reviews even as it enjoyed robust ticket sales, can be improved during a regional run. They cited \u201cNext to Normal,\u201d which earned lukewarm notices before its producers worked on the production in Washington, D.C., as a model of what they hope to accomplish. \u201cNext to Normal\u201d returned to Broadway for a triumphant, Tony Award and Pulitzer Prize-winning run.<\/p>\n

\u201cWe learned a lot about the process and the critical response has given us a lot to think about and learn from,\u201d Miller said. \u201cDespite some of the mixed reviews, the audience experience has been joyous and overwhelming.\u201d<\/p>\n

\u201cAt the point we are starting to look forward,\u201d said Blum. \u201cAs we were looking for partners, a friend invited Carmelo and he had such incredible enthusiasm for the project and he\u2019s come in with a lot of ideas. It feels like the perfect match.\u201d<\/p>\n

Anthony is a 10-time NBA All-Star who played for the Denver Nuggets and New York Knicks, among other teams. He is also a philanthropist and entrepreneur, who has launched several endeavors including the global wine estate brand, VII(N) \u2013 The Seventh Estate; the lifestyle apparel brand, STAY ME7O; and the private equity\/venture capital firm,\u00a0Isos7\u00a0Sports Capital.<\/p>\n

Co-producers include Diane and Joseph Steinberg, Cheryl Wiesenfeld, Stephen and Ruth Hendel, Nnamdi Asomugha and Jonathan Baker, and Laurence Carty.\u00a0\u00a0The show was directed by Tony Taccone and co-directed by Sergio Trujillo.<\/p>\n

For those unfamiliar with the movie classic, \u201cThe Harder They Come\u201d tells the story of an aspiring singer, Ivan, played\u00a0by Cliff in the original movie. He\u2019s a \u201ccountry boy\u201d who arrives in Kingston driven to achieve his dream. There, he meets Elsa, falls in love and eventually makes a record. However, he\u2019s constrained by a system that\u2019s rigged against him, eventually becoming both an outlaw and a hero. Ivan\u2019s music becomes a rallying cry for the common man, lifting the spirit of his island.<\/p>\n

The show, which has been extended twice, will end its run at the Public on April 9.<\/p>\n

\u201cThe nice thing is that we have a few more shows to get some VIPs in to see it,\u201d Blum said. \u201cHaving Carmelo and his team join us gives us an opportunity to bring in additional producers and partners to take us to the next level.\u201d<\/p>\n

 <\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carmelo Anthony\u00a0has come on as an executive producer of \u201cThe Harder They Come,\u201d a new stage musical that is about to finish a sold-out run at New York\u2019s Public Theater. In addition, Anthony\u2019s long-time business…<\/p>\n","protected":false},"author":2,"featured_media":25692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,865],"tags":[3524,590,603,3104,3520,3521,3522,3523],"class_list":["post-25691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-washington-square-films","tag-the-harder-they-come","tag-joshua-blum","tag-washington-square-films","tag-musical","tag-asani-swann","tag-bruce-miller","tag-carmelo-anthony","tag-ny-public-theater"],"yoast_head":"\nVariety: Carmelo Anthony, Asani Swann Join Musical \u2018The Harder They Come\u2019, A Washington Square Films-Originated Project<\/title>\n<meta name=\"description\" content=\"NBA star Carmelo Anthony and Asani Swann join the Washington Square Films original project 'The Harder They Come' as executive producers.\" \/>\n<meta name=\"robots\" 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