{"id":25596,"date":"2023-03-22T09:34:36","date_gmt":"2023-03-22T16:34:36","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25596"},"modified":"2026-01-28T09:50:21","modified_gmt":"2026-01-28T09:50:21","slug":"macpac-creates-one-hell-of-a-cliffhanger","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/macpac-creates-one-hell-of-a-cliffhanger\/","title":{"rendered":"With Sounds by Squeak E. Clean Studios, Macpac Creates one Hell of a Cliffhanger for Their Latest &#8216;Weather Anything&#8217; Campaign via Campaign Brief"},"content":{"rendered":"<h1>New Zealand outdoor brand Macpac has released a precarious new campaign via The Monkeys Melbourne that builds on the brand\u2019s existing \u2018Weather Anything\u2019 platform.<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe title=\"45 - This is a bit precarious - Macpac Brand TVC 2023\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/cVfanpFndJM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"wrap-copy\">\n<p>The campaign showcases Macpac\u2019s high-quality and dependable gear by dangling a trio of unfazed hikers from the edge of a cliff.<\/p>\n<p>Says Maria Glass, acting general manager of marketing, Macpac: \u201cMacpac gear is designed and tested by some of New Zealand\u2019s best alpinists in some of the world\u2019s toughest environments, so it\u2019s great to demonstrate this in such a distinctive and memorable way.\u201d<\/p>\n<p>Says Joe Sibley, creative director, of The Monkeys Melbourne: \u201cWe wanted to show just how durable and reliable Macpac gear is, in a way that people couldn\u2019t ignore.\u201d<\/p>\n<p>Says Hugh Gurney, creative director, of The Monkeys Melbourne: \u201cWe watched Cliffhanger, and Cliffhanger 2 (2 Cliff, 2 Hanger) and realized cliffhanger moments are called so for a reason \u2014 you can\u2019t look away. So, we just added a Macpac jacket, some deadpan Kiwi delivery, and a little special Shatford sauce and it ended up pretty great.\u201d<\/p>\n<p>Directed by Damien Shatford from Sweetshop, the integrated campaign launches this week in Australia and New Zealand across, TV, outdoor, social, online and in-store.<\/p>\n<\/div>\n<div class=\"wrap-images\">\n<p><em>Client: Macpac<\/em><br \/>\n<em>Managing Director: Cathy Seaholme<\/em><br \/>\n<em>Acting GM of Marketing: Maria Glass<\/em><\/p>\n<p><em>Creative Agency: The Monkeys, part of Accenture Song<\/em><br \/>\n<em>Chief Executive Officer: Paul McMillan<\/em><br \/>\n<em>Chief Creative Officer: Ant Keogh<\/em><br \/>\n<em>Chief Strategy Officer: Michael Derepas<\/em><br \/>\n<em>Strategy Director: Dave Collins<\/em><br \/>\n<em>Creative Directors: Hugh Gurney &amp; Joe Sibley<\/em><br \/>\n<em>National Head of Production \/ Producer: Romanca Mundrea<\/em><br \/>\n<em>Production Coordinator: Genya Mik<\/em><br \/>\n<em>Group Account Director: Vicky Mockler<\/em><br \/>\n<em>Account Director: Ella Goldberg &amp; Jenny McLarney<\/em><br \/>\n<em>Account Manager: Grace Tenaglia<\/em><\/p>\n<p><em>Media Agency: OMD<\/em><\/p>\n<p><em>Production Company: Sweetshop<\/em><br \/>\n<em>Director: Damien Shatford<\/em><br \/>\n<em>Producer: Katie Kempe<\/em><br \/>\n<em>Managing Director\/Executive Producer: Edward Pontifex<\/em><br \/>\n<em>Executive Producer (AUS): Greg Fyson<\/em><br \/>\n<em>Executive Producer (NZ): Ben Dailey &amp; Kate Roydhouse<\/em><br \/>\n<em>DOP: James Brown<\/em><br \/>\n<em>Editor: Simon Price<\/em><br \/>\n<em>Colourist: Matic Prusnik<\/em><br \/>\n<em>Online\/VFX: Stuart Bedford<\/em><\/p>\n<p><em>Sound House: <a href=\"https:\/\/www.squeakeclean.com\/\">Squeak E Clean Studios<\/a><\/em><br \/>\n<em>Sounds Design: Paul LeCouteur &amp; Ceri Davies<\/em><\/p>\n<p><em>Photographer: Vaughan Brookfield<\/em><br \/>\n<em>Retoucher: Dave Mercer<\/em><br \/>\n<em>Stills Producer: Katherine Muir<\/em><\/p>\n<\/div>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne\/\">HERE<\/a> to read the original article.<\/p>\n<p><em>Key Placements<\/em>: <a href=\"https:\/\/adage.com\/creativity\/work\/outdoor-apparel-brands-new-ad-real-cliffhanger\/2480366\">Ad Age<\/a> and <a href=\"https:\/\/www.thedrum.com\/news\/2023\/03\/22\/macpac-touts-outdoor-gear-dependability-with-campaign-cliffhanger\">The Drum.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand outdoor brand Macpac has released a precarious new campaign via The Monkeys Melbourne that builds on the brand\u2019s existing \u2018Weather Anything\u2019 platform. &nbsp; https:\/\/www.youtube.com\/watch?v=cVfanpFndJM&amp;ab_channel=Macpac &nbsp; The campaign showcases Macpac\u2019s high-quality and dependable gear&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[2375,3499,3500,3501,3502],"class_list":["post-25596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios","tag-squeak-e-clean-studios","tag-gear","tag-macpac","tag-outdoor","tag-the-monkeys-melbourne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Sounds by Squeak E. 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