{"id":25553,"date":"2023-03-14T09:26:28","date_gmt":"2023-03-14T16:26:28","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25553"},"modified":"2026-01-28T09:50:21","modified_gmt":"2026-01-28T09:50:21","slug":"lobo-and-fable-works-help-whatif-foods","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lobo-and-fable-works-help-whatif-foods\/","title":{"rendered":"LOBO and Fable.Works help WhatIF Foods Create a Better Better via shots"},"content":{"rendered":"<h1>Better for our taste buds. Better for our farmer buds. WhatIF Foods is doubling down on doing the right thing through regeneration, in a new brand campaign called\u00a0<em>A Better Better.<\/em><\/h1>\n<p>&nbsp;<\/p>\n<p><iframe title=\"A Better Better (Anthem) | WhatIF Foods\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SvV_vOqGf0g?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>More than a tagline,\u00a0<em>A Better Better\u00a0<\/em>is WhatIF\u2019s moonshot; a never-ending quest to push beyond sustainability and reimagine how we all get our food.<\/p>\n<p>Regenerative farming practices mean food that\u2019s better for our bodies, better for our soils, our planet and farm communities. But don\u2019t take our word for it. It\u2019s such a big step forward for people, even non-people are showing up to cheerlead.<\/p>\n<div class=\"block block--text block--3\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<p>Why do aliens love the water-conserving and soil-enriching Bambara groundnut? Because they want a healthier Earth to eventually conquer, duh. Dinosaurs are all about WhatIF\u2019s carbon-negative footprint, because big picture, the planet will be fine. It\u2019s the humans who\u2019ll be screwed. Even zombies dig protein-packed BamNut milk, because a healthy human body is something they crave, too.<\/p>\n<p>The work rolls out worldwide in Q1 2023, kicking off with a :60 Anthem film created by indie agency\u00a0fable.works, with animation house\u00a0<a href=\"https:\/\/lobo.cx\/\">LOBO<\/a> and the music\/SFX team at Human Worldwide as production partners. All narrated by regenerative farming advocate and WhatIF Foods CEO, Chris Langwallner and his charming Austrian accent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block--text block--4 block--last\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<p>In a world of greenwashing and green-hushing, WhatIF Foods is planting its own optimistic (and no-nonsense) flag. Humans are only here for a limited time. If we plan to stick around longer, we\u2019ve got to dream bigger than \u201csustainability.\u201d<\/p>\n<p>As the Anthem film says, \u201cThis is bigger than plant-based food. It\u2019s planet-based food. The product of a question we ask ourselves every day: What if there\u2019s a A Better Better?&#8221;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/shots.net\/news\/view\/lobo-and-fableworks-create-a-better-better-for-whatif-foods\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Better for our taste buds. Better for our farmer buds. WhatIF Foods is doubling down on doing the right thing through regeneration, in a new brand campaign called\u00a0A Better Better. &nbsp; https:\/\/www.youtube.com\/watch?v=SvV_vOqGf0g&amp;embeds_euri=https%3A%2F%2Fwww.stashmedia.tv%2F&amp;source_ve_path=MjM4NTE&amp;feature=emb_title&amp;ab_channel=WhatIFFoods &nbsp; More than&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,243],"tags":[3482,244,1108,3481],"class_list":["post-25553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-lobo","tag-whatif-foods","tag-lobo","tag-animation","tag-plant-based"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOBO and Fable.Works help WhatIF Foods Create a Better Better via 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