{"id":25547,"date":"2023-03-13T10:25:39","date_gmt":"2023-03-13T17:25:39","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25547"},"modified":"2026-01-28T09:50:21","modified_gmt":"2026-01-28T09:50:21","slug":"gr-corolla-becomes-camera-in-toyota-brand-film","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gr-corolla-becomes-camera-in-toyota-brand-film\/","title":{"rendered":"With Music by Squeak E. Clean Studios, The GR Corolla Becomes the Camera in New Toyota Racing Brand Film via Hero, on Mumbrella"},"content":{"rendered":"<h1>Toyota Australia sets history in motion in new GR Corolla campaign via Hero<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe title=\"GR Corolla TOYOTA GAZOO Racing brand film via HERO\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7NipJeoZ1NM?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Toyota has launched a new campaign for its latest model GR Corolla, featuring a live-action animated film recorded at Melbourne\u2019s Calder Park Thunderdome, via creative agency Hero.<\/p>\n<p>The main spot, \u2018Metalmorphosis\u2019, turned the racing track into a custom-built zoetrope (typically a spinning cylinder with sequenced images inside), where hundreds of illustrated frames over 1200m long were pasted along the barriers, tunnels and track.<\/p>\n<p>Cameras were mounted inside and outside the car, which circled around the track at speed to capture static artwork and turn them into animated sequences.<\/p>\n<p>The sequences narrate the history of Toyota Gazoo Racing, a motorsport and performance road car brand under Toyota, building up to the launch of the GR Corolla itself.<\/p>\n<p>The campaign will launch today across cinema, TV, outdoor, social, direct and in dealerships.<\/p>\n<p>&nbsp;<\/p>\n<p>CMO of Toyota Australia, Vin Naidoo, said: \u201cWe wanted to demonstrate how the connection between the driver and this incredible machine transcends any other driving experience, one born out of decades of Toyota Racing both on and off the track.<\/p>\n<p>\u201cThe film showcases the vehicle range of Toyota Gazoo Racing, in a rewarding piece of entertainment our audience can truly feel.\u201d<\/p>\n<p>Executive creative director at Hero, Shane Geffen, added: \u201cWe were never entirely convinced that we could actually pull the idea off. It was a highly technical and ambitious project and Scoundrel proved to be one of the few production companies that believed it was even possible.\u201d<\/p>\n<p>Scoundrel director Toby Pike, commented: \u201cIt was an intricate balancing act of vehicle speed, shutter angle, frame rates, and size and distance between each illustrated frame. Having an engineer as a father has always come in handy with my physics assignments.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Greenpeace recently reported<a href=\"https:\/\/mumbrella.com.au\/greenpeace-dobs-toyota-into-the-accc-for-alleged-greenwashing-through-misleading-advertising-778022\">\u00a0Toyota Australia to the Australian Competition and Consumer Commission (ACCC)<\/a>\u00a0about environmental claims made in the brand\u2019s advertisements. The complaint is currently being considered by the regulator.<\/p>\n<p style=\"text-align: center;\"><strong><em>Credits<\/em><\/strong><\/p>\n<p><em><strong>CLIENT \u2013 Toyota Motor Corporation Australia<\/strong><\/em><br \/>\n<em>Chief Marketing Officer: Vin Naidoo<\/em><br \/>\n<em>Snr Manager, Brand Communications: Andrew Wearing<\/em><br \/>\n<em>Manager Communications \u2013 Passenger: Taruna Aguru<\/em><br \/>\n<em>Senior Passenger Communications Coordinator: Ben Casagrande<\/em><br \/>\n<em>Senior Passenger Communications Coordinator: Burhan Al-Rashid<\/em><br \/>\n<em>Passenger Communications Coordinator: Grace Cheah<\/em><br \/>\n<em>TOYOTA GAZOO Australian Professional Drivers: Harry &amp; Lewis Bates<\/em><br \/>\n<em><strong>AGENCY \u2013 HERO<\/strong><\/em><br \/>\n<em>ECD: Shane Geffen<\/em><br \/>\n<em>CD: Andrew Woodhead<\/em><br \/>\n<em>CD: Pat Langton<\/em><br \/>\n<em>Copywriter: Will Fox<\/em><br \/>\n<em>Copywriter: Annie Sullivan<\/em><br \/>\n<em>Broadcast Producer: Margot Ger<\/em><br \/>\n<em>Head of Strategy: Tallon Mason-Kaine<\/em><br \/>\n<em>Client Service Director: Richard Hayes<\/em><br \/>\n<em>Group Business Director: Charlie McDevitt<\/em><br \/>\n<em>Business Director: Lucy Bell<\/em><br \/>\n<em>Business Manager: Johnny Lwin<\/em><br \/>\n<em><strong>PRODUCTION \u2013 Scoundrel<\/strong><\/em><br \/>\n<em>Director: Toby Pike<\/em><br \/>\n<em>Executive Producer: Kate Gooden<\/em><br \/>\n<em>Producer: Alex Tizzard<\/em><br \/>\n<em>DOP: Stefan Duscio<\/em><br \/>\n<em><strong>POST PRODUCTION \u2013 Heckler<\/strong><\/em><br \/>\n<em>Editor: Andrew Holmes<\/em><br \/>\n<em><strong>ILLUSTRATOR \u2013 James Jirat Patradoon<\/strong><\/em><br \/>\n<em><strong>ANIMATION STUDIO \u2013 Mighty Nice<\/strong><\/em><br \/>\n<em><strong>SOUND DESIGN &amp; MUSIC \u2013 <a href=\"https:\/\/www.squeakeclean.com\/\">Squeak E. Clean Studios<\/a><\/strong><\/em><br \/>\n<em>Engineer: Paul Le Couteur<\/em><br \/>\n<em><strong>BEHIND-THE-SCENES \u2013 Scoundrel<\/strong><\/em><br \/>\n<em>Director: Dylan Hornsby<\/em><br \/>\n<em>Editor: Adrian Katz<\/em><br \/>\n<em><strong>PHOTOGRAPHER \u2013 Easton Chang<\/strong><\/em><br \/>\n<em><strong>MEDIA AGENCY \u2013 Spark<\/strong><\/em><\/p>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/gr-corolla-becomes-the-camera-in-new-toyota-gazoo-racing-brand-film-via-hero\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota Australia sets history in motion in new GR Corolla campaign via Hero &nbsp; https:\/\/www.youtube.com\/watch?v=7NipJeoZ1NM&amp;t=2s&amp;ab_channel=CBAustralia Toyota has launched a new campaign for its latest model GR Corolla, featuring a live-action animated film recorded at Melbourne\u2019s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240,2376,211],"tags":[1740,3477,3478,3479,3480,819],"class_list":["post-25547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-2","category-squeak-e-clean-studios","category-fresh-news","tag-fresh-news","tag-action-animation","tag-gazoo-racing","tag-gr-corolla","tag-hero","tag-toyota"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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