{"id":25441,"date":"2023-02-15T11:45:56","date_gmt":"2023-02-15T19:45:56","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25441"},"modified":"2026-01-28T09:50:22","modified_gmt":"2026-01-28T09:50:22","slug":"kevin-hart-draftkings-super-bowl","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/kevin-hart-draftkings-super-bowl\/","title":{"rendered":"HiFi Project Brings the Sound to Kevin Hart’s House Party in DraftKings Super Bowl Spot on Ad Week"},"content":{"rendered":"

DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot<\/h1>\n

David Ortiz, Ludacris, Tony Hawk and The Undertaker are among the celebs in on the action as the sports gaming site seeks continued growth<\/h2>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=G7ngWuMGmN0&ab_channel=DraftKings<\/p>\n

When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since.<\/p>\n

That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it recruited actress Emily James and NFL Hall of Fame quarterback Joe Namath for its \u201cFortune: Life\u2019s a Gamble\u201d campaign that gave away 10,000 free bets, including five $1 million wagers.<\/p>\n

In 2023, DraftKings enters its third Super Bowl with online and casino operations in 20 U.S. states and Ontario, Canada, and the ability to openly promote sports betting by giving away free wagers to anyone who wants them. A 30-second spot with longtime spokesman Kevin Hart, produced by DraftKings and Hart\u2019s Hartbeat, will run in the game\u2019s first quarter during its second commercial break.<\/p>\n

The spot finds Hart at a Super Bowl party in his Malibu home pitching free bets and hearing speculation about his Super Bowl bet from famous houseguests. Introduced by way of Austin Powers-style rapid-fired enjambment, celebs including David Ortiz, Emmitt Smith, Ludacris, Julius Erving, Lisa Leslie, The Undertaker and Tony Hawk circulate throughout the scene and take the occasional gambling-flavored shot at his diminutive stature.<\/p>\n

\u201cWe are in a unique position to be one of those brands where the product we offer can really be part of the thing you\u2019re watching at that moment,\u201d said Michael Shonkoff, DraftKings\u2019 vp of brand and agency. \u201cThe notion of being able to offer a free trial is a great way for us to invite new people in.\u201d<\/p>\n

DraftKings spent the NFL season as an official sponsor and odds provider for Thursday Night Football on Amazon and has already paired with Molson Coors on a Super Bowl campaign that lets fans guess which beer brand is in the game. As sports gambling\u2019s reach grows and more U.S. states legalize the practice, DraftKings\u2019 continued presence at the Super Bowl illustrates the importance of a familiar brand, face and voice in a burgeoning market.<\/p>\n

Hedging their bets<\/strong>
\nDuring last year\u2019s Super Bowl, more than 31 million U.S. adults said they planned to bet upwards of $7.6 billion on the game, according to the American Gaming Association. By the start of the following NFL season, nearly 47 million adults said they planned to put money on games.<\/p>\n

That growth is visible in DraftKings\u2019 revenue, which increased 163% from the third quarter of 2022 ($213 million) to the same period this year ($502 million). It\u2019s also evident in not only the presence of DraftKings and its competitors at the Super Bowl, but also in the $738 million the gambling industry spent on advertising during the first nine months of 2022, according to MediaRadar. That\u2019s a 22% increase from 2021 that included a 49% first-quarter jump from Super Bowl spending alone.<\/p>\n

It\u2019s why in a year when competing alcohol brands are featuring Serena Williams in their Super Bowl ads and Eli Manning has already appeared in multiple campaigns, Shonkoff noted that Hart is committed exclusively to DraftKings for the Big Game. Hart was the face of DraftKings throughout 2022 and, in a conversation with Adweek\u2019s Jason Lynch last year, expressed his commitment to a long-term brand strategy.<\/p>\n

\u201cThat\u2019s what it\u2019s about for me: the story,\u201d he said at the time. \u201cIt\u2019s not about the one-off. I need things that will last. I think that\u2019s what great partnerships are about.\u201d<\/p>\n

With help from longtime DraftKings partner VaynerMedia, which is chipping in on social media this year, DraftKings and Hartbeat built a world around Hart\u2019s character that was as close to an actual Super Bowl party as they could get. With DraftKings \u201cheavy into the infrastructure of Kevin,\u201d Hart told Adweek in 2022, Hartbeat wanted to show the company and Hart\u2019s other partners \u201cwhat we can do on a larger scale.\u201d In this case, that meant filling a Malibu house with big names who might show up at a Kevin Hart party\u2014even if that meant including Dr. J and Leslie only in non-speaking cameos as Ludacris\u2019 attentive party friends.<\/p>\n

\u201cKevin\u2019s been a great representation of the brand,\u201d Shonkoff said. \u201cHe\u2019s an authentic sports fan, he is a great symbol of entertainment, and he\u2019s a great reflection of what we want to bring to our customer.\u201d<\/p>\n

Click HERE<\/a> to view the original article.<\/p>\n

Key Placements: Adweek and The Drum.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot David Ortiz, Ludacris, Tony Hawk and The Undertaker are among the celebs in on the action as the sports gaming site…<\/p>\n","protected":false},"author":2,"featured_media":25442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,3399],"tags":[246,301,3400,3450,3451,3452,3453],"class_list":["post-25441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-hifi-project","tag-super-bowl","tag-football","tag-hifi-project","tag-draftkings","tag-gambling","tag-kevin-hart","tag-sports-betting"],"yoast_head":"\nHiFi Project Brings the Sound to Kevin Hart's House Party in DraftKings Super Bowl Spot on Ad Week<\/title>\n<meta name=\"description\" content=\"With sound by The HiFi Project, This DraftKings Super bowl spot features Kevin Hart hosting a celebrity filled house 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