{"id":25332,"date":"2023-01-18T08:34:31","date_gmt":"2023-01-18T16:34:31","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25332"},"modified":"2026-01-28T09:50:22","modified_gmt":"2026-01-28T09:50:22","slug":"squeakeclean-lexus-like","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeakeclean-lexus-like\/","title":{"rendered":"On MediaPost, Squeak E. Clean Studios Music Electrifies Latest Lexus Ad"},"content":{"rendered":"<h1>Lexus Personifies Electricity In Newest Spot<\/h1>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=RJhefQxIxL8<\/p>\n<p>Beginning with images of an energetic drum solo and a powerful tennis serve, Lexus\u2019 latest ad, \u201cLike Attracts Like,\u201c attempts to illustrate the voiceover narration: \u201cThis electric feels different because it\u2019s powered by the most potent source of energy there is: you.\u201d<\/p>\n<p>All the human activity captured on screen, though, is also powered by electricity &#8212; from the tennis player hitting balls fired by an electric ball machine to a dancer wearing a light-up suit.<\/p>\n<p>The spot then showcases four electrified Lexus vehicles &#8212; the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.<\/p>\n<p>\u201cLike Attracts Like,&#8221; part of a new marketing campaign called \u201cLexus Electrified,\u201d shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles, according to the automaker.<\/p>\n<p>The campaign also includes a partnership with The Atlantic magazine as the exclusive automotive sponsor of \u201cProgress,\u201d a reporting project and live event series that features inventions moving the world forward, including Lexus\u2019 lineup of electrified products. Lexus\u2019 sponsorship kicked off in December with the pub\u2019s Progress Summit in Los Angeles, and continues through March with digital, custom content, social and print support.<\/p>\n<p>Publicis Groupe\u2019s Team One is the agency behind the campaign.<\/p>\n<p>\u201cLike Attracts Like\u201d will air on prime-time, cable, and sports programming. In addition to linear and streaming video, the campaign will be supported through digital, streaming audio, social, print and out-of-home media.<\/p>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/www.mediapost.com\/publications\/article\/381217\/lexus-personifies-electricity-in-newest-spot.html\">HERE<\/a> to view the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexus Personifies Electricity In Newest Spot &nbsp; https:\/\/www.youtube.com\/watch?v=RJhefQxIxL8 Beginning with images of an energetic drum solo and a powerful tennis serve, Lexus\u2019 latest ad, \u201cLike Attracts Like,\u201c attempts to illustrate the voiceover narration: \u201cThis electric&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,268,270,2376,211,217],"tags":[2146,2375,2838,269,276],"class_list":["post-25332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-music","category-music-sound-design","category-squeak-e-clean-studios","category-fresh-news","category-ads","tag-lexus","tag-squeak-e-clean-studios","tag-mediapost","tag-music-2","tag-sound-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On MediaPost, Squeak E. 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