{"id":25312,"date":"2023-01-10T11:49:35","date_gmt":"2023-01-10T19:49:35","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25312"},"modified":"2026-01-28T09:50:22","modified_gmt":"2026-01-28T09:50:22","slug":"lobo-totallymoney","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lobo-totallymoney\/","title":{"rendered":"Customers Soar to New Heights in Painterly TotallyMoney Ad out of LOBO, Ground Control on SHOOT"},"content":{"rendered":"<p><strong>The Best Work You May Never See: St. Luke&#8217;s, Animation Studio Lobo Climb The Ladder For TotallyMoney<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"You&#039;ll totally get there | TotallyMoney TV Advert\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fuz3KlfXdL8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>London agency St Luke\u2019s has rolled out its first work for credit app TotallyMoney. The TV and online campaign demonstrates how with the right guidance and support, people can climb higher and reach their goals.<\/p>\n<p>With a belief that customers\u2019 data should work for them, not against them, TotallyMoney provides almost 5 million customers with a free, live credit report, personalized alerts to highlight what might be holding them back, and tailored tips to help improve their score.<\/p>\n<p>This brightly colored painterly animation :30 titled \u201cYou\u2019ll totally get there\u201d shows a variety of people, with different ambitions, embarking on their journey via metaphorical rope ladders and climbing up to their targets that rest in clouds. The soft pastel animation style is designed to be inviting and include all sorts of aspirations, encouraging people with the tag line \u2018You\u2019ll totally get there\u2019.<\/p>\n<p>Al Young, chief creative officer at St Luke\u2019s, adds: \u201cMost campaigns in this sector suggest improving your credit score is a bit of fun. This is out of step with the real experience of trying to borrow affordably. TotallyMoney understands exactly what their customers are going through, and we set out to create a campaign that dramatized that. Lobo, our production partners, have created beautiful, painterly illustrations and animations that reflect the struggle of improving your credit score with both sensitivity and a sense of undimmed optimism.\u201d<\/p>\n<p><strong>Mateus de Paula Santos<\/strong> of the animation studio <a href=\"https:\/\/lobo.cx\/\">LOBO<\/a> directed the spot.<\/p>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/www.shootonline.com\/video\/adameveddb-creates-statue-no-limitations-lucozade-sport\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Best Work You May Never See: St. Luke&#8217;s, Animation Studio Lobo Climb The Ladder For TotallyMoney &nbsp; https:\/\/www.youtube.com\/watch?v=fuz3KlfXdL8 London agency St Luke\u2019s has rolled out its first work for credit app TotallyMoney. The TV&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,240,243,211],"tags":[3392,3393,244],"class_list":["post-25312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-animation-2","category-lobo","category-fresh-news","tag-st-lukes","tag-totallymoney","tag-lobo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customers Soar to New Heights in Painterly TotallyMoney Ad out of LOBO, Ground Control on SHOOT<\/title>\n<meta name=\"description\" content=\"London agency St Luke\u2019s has rolled out its first work for credit app TotallyMoney out of animation studios LOBO and Ground Control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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