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https:\/\/youtu.be\/zHy4MNGi7Us<\/p>\n
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The latest iteration of Wonderful Pistachios\u2019 \u201cGet Crackin\u2019 \u201d campaign kicked off Jan. 1 on \u201cSunday Night Football.\u201d<\/p>\n
The LA-based Wonderful Agency is responsible for creative. It\u2019s the in-house, full-service ad and communications agency at The Wonderful Company.<\/p>\n
In the spot, Humpty Dumpty falls off a wall \u2014 only to land in a bowl of roasted and salted pistachios. Psyop did the animation.<\/p>\n
The ad will run throughout 2023 on streaming platforms, cable and social media. In-store displays will augment the work. “Get Crackin\u2019 with Humpty Dumpty” is the first teaser, part of a larger multimillion dollar effort set to launch later this month.<\/p>\n
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Wonderful Pistachios, which are grown and processed in California, made its debut campaign in 2009. This is the first new video since 2015.<\/p>\n
\u201cThe creative is anchored in the fundamentals of Wonderful Pistachios legacy of merging blockbuster characters with irreverent humor,\u201d Michael Perdigao, president, The Wonderful Agency, told Agency Daily. \u201cOur goal is always to engage and entertain, so we couldn\u2019t resist the opportunity to do this alongside one of our favorite and iconic childhood nursery rhymes.\u201d<\/p>\n
Over the years, the \u201cGet Crackin\u2019 \u201d campaign has aligned with actors, athletes and social influencers. Early on, The Village People, Brobee, the drummer from \u201cYo Gabba Gabba!\u201d Sparky and Victor from Tim Burton’s “Frankenweenie\u201d movie partnered with the brand. Its first Super Bowl spot, in 2013, teamed with \u201cGangham Style\u201d pop-sensation PSY.<\/p>\n
The company says the best way to open a pistachio, part of the cashew family, is to take a shell half from another pistachio, place the shell\u2019s edge into the split, and twist it.<\/p>\n
Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that includes brands such as Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine and Teleflora.<\/p>\n
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