{"id":25258,"date":"2022-12-08T10:09:07","date_gmt":"2022-12-08T18:09:07","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25258"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"hayden5-scent-of-set","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/hayden5-scent-of-set\/","title":{"rendered":"Hayden5 Harkens to Set Life with “Scent of Set” Launch in Time for the Holidays, on Shots"},"content":{"rendered":"

Hayden5\u200b delivers the Scent of Set\u200b<\/h1>\n

A bespoke blend of burning light gels, strong hold hairspray, black coffee and buzzing efficiency, Scent of Set delivers a jolt to the nose that will immediately transport you back to the joy of a 6AM call time with sleigh bells a\u2019ringing.<\/h2>\n

 <\/p>\n

\"\"<\/p>\n

While the masses are preparing to celebrate the ambiance of the holiday season with aromas of pine needles and gingerbread, Hayden5 is taking an advertising spin on the festive spirit with the release of the limited edition fragrance collection.<\/p>\n

A bespoke blend of burning light gels, strong hold hairspray, black coffee, and buzzing efficiency, Scent of Set delivers a jolt to the nose that will immediately transport you back to the joy of a 6 AM call time with sleigh bells a\u2019ringing.<\/p>\n

In celebration of the launch of the fragrance collection, which includes a lineup of eight items available for purchase, the video agency created a video to encapsulate the sensory experience of Scent of Set.<\/p>\n

 <\/p>\n

Click HERE<\/a> to view the film.<\/p>\n

 <\/p>\n

The inspiration behind the original campaign comes as a play on the wildly popular hometown-inspired candles that have become a cultural phenomenon, thanks to their nostalgia-driven scents. The original Scent of Set collection includes a candle of the same name that embraces that sentiment, wrapping up individuals with the signature trappings of a commercial shoot that are at once calming and triggering.<\/p>\n

The fragrance collection also includes: a \u201cPlumes of Post\u201d candle, \u201cCalm Before Call Time\u201d bath bomb, \u201cTouch of Transpo\u201d air freshener, \u201cThe Crunch of Crafty\u201d popcorn treat, \u201cA Whiff of Wardrobe\u201d air diffuser, \u201cGruff of Grip\u201d hand lotion and a \u201cWrap(ped)\u201d chocolate bar.<\/p>\n

In the campy video, viewers are transported to a behind-the-scenes look of a commercial shoot, stylized as a luxury fragrance spot. An original track croons: \u201dIt\u2019s the calm before call time. It\u2019s a touch of transpo. There\u2019s the crunch of crafty, a whiff of wardrobe. Now the Gruff of Grip. And soon, we\u2019ll wrap.\u201d<\/p>\n

 <\/p>\n

Credits:<\/strong><\/p>\n

Production Company: Hayden5<\/p>\n

Director: Arthur Valverde<\/p>\n

Creative Director: Todd Wiseman Jr.<\/p>\n

Artist: Jose Valentino Ruiz<\/p>\n

 <\/p>\n

View the original article HERE<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hayden5\u200b delivers the Scent of Set\u200b A bespoke blend of burning light gels, strong hold hairspray, black coffee and buzzing efficiency, Scent of Set delivers a jolt to the nose that will immediately transport you…<\/p>\n","protected":false},"author":2,"featured_media":25260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,239],"tags":[26,248,3365,3376],"class_list":["post-25258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-hayden5","tag-holiday","tag-ad","tag-hayden5","tag-scent-of-set"],"yoast_head":"\nHayden5 Harkens to Set Life with "Scent of Set" Launch in Time for the Holidays, on Shots<\/title>\n<meta name=\"description\" content=\"Hayden5 is taking an advertising spin on the festive spirit with the release of the limited edition fragrance collection.\" \/>\n<meta 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