{"id":25232,"date":"2022-11-29T08:36:05","date_gmt":"2022-11-29T16:36:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25232"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"butter-awkward-silence","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-awkward-silence\/","title":{"rendered":"With Music by BUTTER, Mass Mutual Recounts Dreaded Dinner Tables in “Awkward Silence Night”, on shots.net"},"content":{"rendered":"

MassMutual’s awkward spin on a Christmas hymn<\/h1>\n

\nThe life insurance company rewrites a classic holiday song to inspire honest and non-confrontational financial conversations this holiday season.<\/h3>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=T8DjeK4EO4k<\/p>\n

 <\/p>\n

The holiday season tends to be the time for those awkward dinner conversations that no one wants to have, especially when the subject of money arises.<\/p>\n

Awkward Silence Night, created by Grey and directed by Camila Zapiola through Stink, shows a family sharing a Christmas dinner with concerned looks on their faces, as the family member at the head of the table leads an uncomfortable discussion around finances.<\/p>\n

A humorous spin on the classic holiday song Silent Night is playing in the background, comedically framing the fraught atmosphere around the dinner table.<\/p>\n

The campaign reflects the brand’s ambition to normalise the uncomfortable and taboo topics of personal finances and help to open up honest, and hopefully less awkward, conversations this Christmas.<\/p>\n

 <\/p>\n

View the original article HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MassMutual’s awkward spin on a Christmas hymn The life insurance company rewrites a classic holiday song to inspire honest and non-confrontational financial conversations this holiday season.   https:\/\/www.youtube.com\/watch?v=T8DjeK4EO4k   The holiday season tends to be…<\/p>\n","protected":false},"author":2,"featured_media":25233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,256,268,270],"tags":[258,547,2023,3368,3369,3370,3371],"class_list":["post-25232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-butter","category-music","category-music-sound-design","tag-butter-music-and-sound","tag-holiday-ad","tag-holiday-campaign","tag-awkward-silence-night","tag-mass-mutual","tag-silent-night","tag-stink-films"],"yoast_head":"\nWith Music by BUTTER, Mass Mutual Recounts Dreaded Dinner Tables in "Awkward Silence 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