{"id":25225,"date":"2022-11-25T09:00:10","date_gmt":"2022-11-25T17:00:10","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25225"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"supercheap-auto","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/supercheap-auto\/","title":{"rendered":"With Sound From Squeak E. Clean Studios, The Monkeys Releases Black Friday Spot for Supercheap Auto"},"content":{"rendered":"

Supercheap Auto goes dark for Black Friday via The Monkeys<\/h1>\n

\"\"<\/p>\n

Supercheap Auto is going pitch black this Black Friday, launching a new campaign that cuts the lights and their prices, created by The Monkeys, part of Accenture Song.<\/p>\n

The campaign builds on the brand\u2019s \u201cMake It Super\u2019 platform, which was launched by The Monkeys<\/a> in March this year. The agency was first appointed to the creative account for the automotive retailer in 2020<\/a>.<\/p>\n

<\/div>\n

The campaign was directed by Edwin Mcgill at Guilty, features the return of over-confident, under-prepared Supercheap Auto spokesman Nathan Murray.<\/p>\n

Murray said: \u201cAs a kid, I was always afraid of the dark. But the only thing lurking in the darkness on Pitch Black Friday is a great deal. Also a working chainsaw\u2026I did not know we sold those.\u201d<\/p>\n

The Monkeys creative director Adam Slater added: \u201cDon\u2019t adjust your TV set, these prices are real. Actually, you may need to adjust your brightness a little bit\u2026it\u2019s pretty dark.\u201d<\/p>\n

Supercheap Auto head of marketing Julia Wilcox said the campaign was part of a commitment to Make It Super across all areas of the brand, at all times of year.<\/p>\n

\u201cWe know Aussies are looking for a great deal on Black Friday. But we also know they\u2019re sick of seeing the same old sale messages. So we decided the best way to stand out was to go lights out: and create a campaign that has to be (not) seen to be believed.\u201d<\/p>\n

The integrated campaign launches this week in Australia and New Zealand across TV, social, online and in-store.<\/p>\n

 <\/p>\n

Credits:<\/strong><\/em><\/p>\n

Client: Supercheap Auto <\/strong><\/em>
\nManaging Director: Benjamin Ward<\/em>
\nGeneral Manager \u2013 eCommerce & Marketing: Andre Korte <\/em>
\nHead of Marketing: Julia Willcox <\/em>
\nBrand Communications Manager: Emma Halasz<\/em><\/p>\n

Creative Agency: The Monkeys, part of Accenture Song<\/strong><\/em>
\nChief Executive Officer: Paul McMillan <\/em>
\nChief Creative Officer: Ant Keogh <\/em>
\nHead of Planning: Michael Derepas <\/em>
\nCreative Director: Connor Beaver & Adam Slater<\/em>
\nSenior Craft Designer: Raph Tamkalis<\/em>
\nNational Head of Production: Romanca Mundrea <\/em>
\nSenior Producer: Katherine Muir<\/em>
\nGroup Content Director: Alex Ashby<\/em>
\nContent Director: Allan Carlow <\/em>
\nSenior Content Manager: Jake Lane<\/em><\/p>\n

Production: Guilty <\/strong><\/em>
\nDirector: Edwin McGill<\/em>
\nProducer: Jason Byrne<\/em>
\nProduction Manager: Jack Davies <\/em>
\nProduction Coordinator: Liz Reeder<\/em>
\nDOP: Greg Harrington<\/em>
\nArt Director: Peter Blackwood<\/em>
\nHMUA: Jo Fletcher<\/em>
\nOffline: Andrew Stalph<\/em>
\nGrade: Julien Chichignoud<\/em>
\nOnline: Jon Holmes<\/em><\/p>\n

Sound: Squeak E Clean Studios<\/strong><\/em>
\nEngineer: Paul Le Couteur<\/em><\/p>\n

Click HERE<\/a> to view the original article<\/p>\n","protected":false},"excerpt":{"rendered":"

Supercheap Auto goes dark for Black Friday via The Monkeys Supercheap Auto is going pitch black this Black Friday, launching a new campaign that cuts the lights and their prices, created by The Monkeys, part…<\/p>\n","protected":false},"author":2,"featured_media":25226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[],"class_list":["post-25225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios"],"yoast_head":"\nWith Sound From Squeak E. Clean Studios, The Monkeys Releases Black Friday Spot for Supercheap Auto - Press Kitchen<\/title>\n<meta name=\"description\" content=\"With sound from Squeak E. 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