{"id":25222,"date":"2022-11-24T09:00:24","date_gmt":"2022-11-24T17:00:24","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25222"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"etsy","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/etsy\/","title":{"rendered":"Etsy Releases New Holiday Campaign with Music Supervision by Butter"},"content":{"rendered":"
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ETSY\u2019S HOLIDAY CAMPAIGN EMPHASIZES THE MEANING OF GIFTS<\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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Amid heightened economic anxiety, most retailers are going the promotional route with marketing this holiday season, highlighting deals and discounts. But not Etsy. The Brooklyn-based online craft marketplace is instead trying to emphasize the specialness\u2014and not the price\u2014of its one-of-a-kind items as gifts.<\/p>\n

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\u201cAs shoppers tighten their wallets, we believe that if people have to spend less money, they will want their purchases to mean even more\u2014especially during the holiday season,\u201d said Ryan Scott, chief marketing officer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Etsy\u2019s first holiday commercial, \u201cTo the Travelers,\u201d debuts today. The 30-second spot, which will also run in a 60-second version, shows people traveling to their family homes across the globe for the holidays and each carrying special gifts for their loved ones. Later this month, the company will begin airing \u201cTo the New Parents,\u201d which showcases how meaningful gifts can matter more to the right recipients. In addition to the new brand spots, Etsy is also planning to run product-focused commercials.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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The campaign will run on national and connected TV and digital video. Etsy is planning to have holiday-focused custom integrations with Hallmark and HGTV as well, an out-of-home campaign in the U.K., and a separate push in Germany.<\/p>\n

Scott also noted that Etsy is focusing on social platforms, such as TikTok, \u201cto amplify our sellers in ways they could not accomplish on their own.\u201d<\/p>\n

As in the last two years, Etsy worked with 72andSunny on creating the campaign. Ocean Media handled media duties in the U.S.<\/p>\n

Click HERE<\/a> to view the original article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

ETSY\u2019S HOLIDAY CAMPAIGN EMPHASIZES THE MEANING OF GIFTS Amid heightened economic anxiety, most retailers are going the promotional route with marketing this holiday season, highlighting deals and discounts. But not Etsy. The Brooklyn-based online craft…<\/p>\n","protected":false},"author":2,"featured_media":25223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[],"class_list":["post-25222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter"],"yoast_head":"\nEtsy Releases New Holiday Campaign with Music Supervision by Butter - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Butter Music and Sound does music supervision for Etsy's new holiday ad campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/etsy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etsy 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