{"id":25219,"date":"2022-11-23T09:00:15","date_gmt":"2022-11-23T17:00:15","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25219"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"minecraft","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/minecraft\/","title":{"rendered":"Sound Off Films Releases New Video for Minecraft"},"content":{"rendered":"<h1 class=\"article__font article__header__title\">Minecraft extends campaign aimed at protecting mangrove populations<\/h1>\n<p><strong>Gaming platform Minecraft has released a new video highlighting some of the successes of its recent \u2018Rooted together\u2019 campaign.<\/strong><\/p>\n<p><iframe title=\"Minecraft Mangroves: Making an Impact\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ErCguIRd6-U?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Back in June, Minecraft launched \u2018Rooted together,\u2019 a campaign that aimed to educate the platform\u2019s audience about the vital ecological importance of mangrove trees, as well as raise funds for the trees\u2019 protection.<\/p>\n<div id=\"articleContentBlock\">\n<p>On Friday, the company launched an extension of that campaign titled \u2018Minecraft mangroves: making a difference.\u2019 In the new short film \u2013 which was directed by wildlife filmmaker and photographer Jawahi Bertolli \u2013 Minecraft partners with four popular content creators to highlight some of the most notable results from the \u2018Rooted together\u2019 campaign.<\/p>\n<p>Both films are components of Minecraft\u2019s broader \u2018Build a better world\u2019 campaign &#8211; developed in collaboration with agency 215 McCann &#8211; which as a whole is geared towards leveraging the game to support mangrove conservation efforts.<\/p>\n<p>Throughout the \u2018Rooted together\u2019 campaign, Minecraft players were encouraged to make donations to the Nature Conservancy, a not-for-profit dedicated to the conservation of biodiversity and natural ecosystems. According to the new video spot, \u201cMinecraft and the global community came together to donate over $227,000, all for the Nature Conservancy and its mangrove-restoration efforts.\u201d Those funds were then parsed out to various organizations around the world committed to protected mangroves.<\/p>\n<p>The new film centers on Zulfa Hassan, AKA \u2018Mama Mikoko\u2019 (\u2018Mother Mangrove\u2019), a Kenyan conservationist and leader of a group of thirty women \u2013 called the Mtangawanda Women\u2019s Association \u2013 that\u2019s committed to rehabilitating local mangrove forests. Hassan, one of the recipients of a portion of the funds generated through the \u2018Rooted together\u2019 campaign, says in the new video that the Mtangawanda Women\u2019s Association has planted 69,533 mangroves since 2018.<\/p>\n<p>Minecraft is a gaming platform that some believe to be a legitimate, fully operational metaverse experience \u2013 it\u2019s both decentralized and hugely popular, currently attracting around 141 million players, according to its own data.<\/p>\n<p>Click <a href=\"https:\/\/www.thedrum.com\/news\/2022\/11\/14\/minecraft-extends-campaign-aimed-protecting-mangrove-populations\">HERE<\/a> to view the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Minecraft extends campaign aimed at protecting mangrove populations Gaming platform Minecraft has released a new video highlighting some of the successes of its recent \u2018Rooted together\u2019 campaign. https:\/\/www.youtube.com\/watch?v=ErCguIRd6-U&amp;list=TLGGpOT0F4y894ExODExMjAyMg&amp;t=1s Back in June, Minecraft launched \u2018Rooted together,\u2019&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,3352],"tags":[],"class_list":["post-25219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-sound-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sound Off Films Releases New Video for Minecraft - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Sound Off Films releases new Ad for Minecraft with the Intentions of protecting mangrove populations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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