{"id":25140,"date":"2022-10-24T11:58:05","date_gmt":"2022-10-24T18:58:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25140"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"beats-lebron","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/beats-lebron\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Beats Releases New Ad with LeBron James and his son, Bronny James"},"content":{"rendered":"
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Bronny James Signs NIL Deal With Beats<\/h1>\n

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After securing an endorsement deal with Nike<\/a>, Sierra Canyon High School senior Bronny James<\/a> follows in his father\u2019s footsteps once again, signing a NIL (name, image, and likeness) deal with Beats<\/a>. LeBron James<\/a> was the first athlete signed as an ambassador to Beats back in 2008, and 14 years later Bronny will begin a similar journey, co-developing and promoting personalized products at the consumer audio company.<\/p>\n

LeBron has been vocal about his wish to play alongside Bronny in the league, and \u201cThe Legacy Continues\u201d promotional video sees the father-son duo dueling it out on home court, with the contrasting music tastes illustrating their different generational attitudes. The specifics of the deal are kept under wraps, though Beats hopes the partnership will be a longstanding one similar to that of LeBron\u2019s.<\/p>\n

Bronny recently turned 18 and stands at 6 foot 3, playing the point guard and shooting guard positions. He\u2019s currently ranked as a top 50 prospect for the class of 2023 and beyond basketball, he is active as a content creator for the esports team FaZe Clan<\/a>.<\/p>\n