{"id":25123,"date":"2022-10-19T09:00:42","date_gmt":"2022-10-19T16:00:42","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25123"},"modified":"2026-01-28T09:50:23","modified_gmt":"2026-01-28T09:50:23","slug":"the-house-whisperer-realtor-com-butter-music-and-sound","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/the-house-whisperer-realtor-com-butter-music-and-sound\/","title":{"rendered":"As Featured in Ad Age, ‘The House Whisperer’ Introduced in Realtor.com’s New Campaign; with Music by Butter Music and Sound"},"content":{"rendered":"

REALTOR.COM’S NEW SPOKESCHARACTER IS THE ‘HOUSE WHISPERER’<\/h2>\n

First work by Erich & Kallman creates cowboy-like hero for homebuyers<\/h3>\n
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By Alexandra Jardine\u00a0 \u00a0 \u00a0 Published On Oct 17, 2022<\/div>\n<\/div>\n
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A new national campaign for real estate brand Realtor.com introduces a spokescharacter named “The House Whisperer” who’s there to help people with all their homebuying needs.<\/p>\n

The work, the first for the brand by its new agency Erich & Kallman, kicks off with a four spot TV campaign and continuing online across digital channels. It sees the a cowboy-like character step in, in heroic fashion, whenever and wherever a homebuyer is struggling.<\/p>\n

The ads have a light-hearted and slightly ridiculous flavor: for example, in one,\u00a0we learn the house whisperer\u2019s origin story; like all good superheroes, he was “bitten by a house as a child,” and therefore can now communicate with homes.<\/p>\n

In another spot, he observes heroically:\u00a0“I was raised in houses. I grew up in one,” before advising the homebuyers where they can find all the missing socks in the house.<\/p>\n

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