{"id":25093,"date":"2022-10-10T08:00:39","date_gmt":"2022-10-10T15:00:39","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25093"},"modified":"2026-01-28T09:50:24","modified_gmt":"2026-01-28T09:50:24","slug":"squeakecleanstudios-lexus","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeakecleanstudios-lexus\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Team One Launches New Spot for Lexus Inspired by The Wizard of Oz, on Little Black Book"},"content":{"rendered":"<h1>Lexus Heads Out of Kansas to Take the Road Less Travelled in Wizard of Oz Inspired Spot<\/h1>\n<h2 class=\"subheading\">Publicis Groupe&#8217;s Team One wonders if Dorothy had ignored the advice to &#8216;follow the yellow brick road&#8217; in the 2023 RX campaign<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25094\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM.png\" alt=\"\" width=\"1874\" height=\"1050\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM.png 1874w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-300x168.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-1024x574.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-768x430.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-1536x861.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-350x196.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-600x336.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-07-at-1.46.46-PM-uai-900x504.png 900w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Taking the road less travelled, going off script, challenging convention&#8230; no matter your turn of phrase, the feeling is the same. We\u2019re all looking for ways to shake things up and keep life exciting. To capture these feelings, Lexus has debuted the &#8216;Never Lose Your Edge&#8217; campaign to mark the launch of the all-new 2023 Lexus RX. The campaign is an ode to the Lexus\u2019s relentless pursuit to improve the RX with each new generation. The campaign was designed to highlight the vehicle\u2019s new bold design, intuitive technology, and performance-driven electrification.<\/p>\n<p>For the campaign\u2019s entire marketplace spot, Lexus tapped long-time partner <a href=\"https:\/\/www.teamone-usa.com\/\" target=\"_blank\" rel=\"noopener\">Team One<\/a> &#8212; Publicis Groupe\u2019s fully integrated media, digital and communications agency for premium brands. Team One\u2019s &#8216;Unfollow&#8217; plays on the universal appeal of &#8216;The Wizard of Oz.&#8217; The spot features a family resembling the movie characters in the new Lexus RX and asks what if Dorothy had ignored the advice to &#8216;follow the yellow brick road&#8217; and took the road less travelled instead? Like the all-new 2023 RX, &#8216;Unfollow&#8217; reimagines what is possible with a modern interpretation of one of the most celebrated films of all time.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=5g0bvZ0T_z4<\/p>\n<p>&nbsp;<\/p>\n<p>&#8216;Unfollow&#8217; will run across linear, connected TV, digital video and social media.<\/p>\n<p>The 2023 RX offers a highly diverse powertrain portfolio encompassing Lexus Electrified variants, as well as the Lexus-first DIRECT4 all-wheel drive system on the all-new RX 500h F SPORT Performance AWD. And, for the first time ever, a plug-in hybrid electric (PHEV) variant will be available.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">AGENCY<\/h5>\n<p><span class=\"cat text-uppercase\">AGENCY: <\/span><span class=\"grey-text\">Team One <\/span><\/p>\n<p><span class=\"cat text-uppercase\">CHIEF EXECUTIVE OFFICER: <\/span><span class=\"grey-text\">Julie Michael<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CHIEF CREATIVE OFFICER: <\/span><span class=\"grey-text\">Chris Graves <\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE CREATIVE DIRECTOR: <\/span><span class=\"grey-text\">Jason Stinsmuehlen<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE DIRECTOR\/CW: <\/span><span class=\"grey-text\">Britt Wilen<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE DIRECTOR\/AD: <\/span><span class=\"grey-text\">Philipp Dietz<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR MUSIC SUPERVISOR: <\/span><span class=\"grey-text\">Neil Cleary<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR PROJECT MANAGER: <\/span><span class=\"grey-text\">Julie Bedard<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR MANAGER, PRODUCT INSIGHTS: <\/span><span class=\"grey-text\">Mark Savage<\/span><\/p>\n<p><span class=\"cat text-uppercase\">GROUP ACCOUNT DIRECTOR: <\/span><span class=\"grey-text\">Ben Allison<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MANAGEMENT SUPERVISOR: <\/span><span class=\"grey-text\">Rachel DeLesk<\/span><\/p>\n<p><span class=\"cat text-uppercase\">DIRECTOR, CONTENT PRODUCTION: <\/span><span class=\"grey-text\">Sam Walsh<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ASSOCIATE DIRECTOR, CONTENT PRODUCTION: <\/span><span class=\"grey-text\">Leah Bohl<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ASSOCIATE DIRECTOR, BUSINESS AFFAIRS: <\/span><span class=\"grey-text\">Janet Anderson<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR PRODUCER: <\/span><span class=\"grey-text\">Jenny Valladares<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR CONTENT PRODUCER: <\/span><span class=\"grey-text\">Ann Truong<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<p><span class=\"cat text-uppercase\">VFX COMPANY: <\/span><span class=\"grey-text\">Tilt-Shift, LA<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE DIRECTOR: <\/span><span class=\"grey-text\">Felix Urquiza<\/span><\/p>\n<p><span class=\"cat text-uppercase\">HOP: <\/span><span class=\"grey-text\">Shelby Wong<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CG SUPERVISOR: <\/span><span class=\"grey-text\">Michael Johnson<\/span><\/p>\n<p><span class=\"cat text-uppercase\">VFX PRODUCER: <\/span><span class=\"grey-text\">Joel Binder<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">PRODUCTION<\/h5>\n<p><span class=\"cat text-uppercase\">PRODUCTION COMPANY: <\/span><span class=\"grey-text\">RESET<\/span><\/p>\n<p><span class=\"cat text-uppercase\">DIRECTOR: <\/span><span class=\"grey-text\">Hanna Maria Heidrich <\/span><\/p>\n<p><span class=\"cat text-uppercase\">MANAGING DIRECTOR: <\/span><span class=\"grey-text\">Dave Morrison<\/span><\/p>\n<p><span class=\"cat text-uppercase\">HEAD OF PRODUCTION: <\/span><span class=\"grey-text\">John MOran<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE PRODUCER: <\/span><span class=\"grey-text\">Jen Beitler<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE PRODUCER: <\/span><span class=\"grey-text\">Michael Garza<\/span><\/p>\n<p><span class=\"cat text-uppercase\">PRODUCER: <\/span><span class=\"grey-text\">Matt Wersinger<\/span><\/p>\n<p><span class=\"cat text-uppercase\">DIRECTOR OF PHOTOGRAPHY: <\/span><span class=\"grey-text\">Roman Vasyanov<\/span><\/p>\n<p><span class=\"cat text-uppercase\">PRODUCTION DESIGNER: <\/span><span class=\"grey-text\">Meghan McClure<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">EDITORIAL<\/h5>\n<p><span class=\"cat text-uppercase\">EDITORIAL COMPANY: <\/span><span class=\"grey-text\">Cabin<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EDITOR: <\/span><span class=\"grey-text\">Rami D\u2019Aguiar<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ASSISTANT EDITOR: <\/span><span class=\"grey-text\">Katie Pehowski<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE PRODUCER: <\/span><span class=\"grey-text\">Adam Becht<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MANAGING DIRECTOR: <\/span><span class=\"grey-text\">Carr Schilling<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR PRODUCER: <\/span><span class=\"grey-text\">Dale Nicholls<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5><\/h5>\n<h5 class=\"text-uppercase\">VFX<\/h5>\n<p><span class=\"cat text-uppercase\">VFX\/FINISHING: <\/span><span class=\"grey-text\">JAMM Visual Effects<\/span><\/p>\n<p><span class=\"cat text-uppercase\">VFX SUPERVISOR \/ LEAD COMPOSITOR: <\/span><span class=\"grey-text\">Benoit Mannequin<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Tim Robbins<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Patrick Munoz<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Diego Vazquez<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Max Harris<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Michael Parkinson<\/span><\/p>\n<p><span class=\"cat text-uppercase\">FLAME ARTIST: <\/span><span class=\"grey-text\">Sam Shiflett<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MATTE PAINTER: <\/span><span class=\"grey-text\">Brandon Kachel<\/span><\/p>\n<p><span class=\"cat text-uppercase\">PRODUCER: <\/span><span class=\"grey-text\">Anna Dood<\/span><\/p>\n<p><span class=\"cat text-uppercase\">PRODUCTION COORDINATOR: <\/span><span class=\"grey-text\">Anne-Marie DePauw<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE PRODUCER: <\/span><span class=\"grey-text\">Asher Edwards<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">COLOR<\/h5>\n<p><span class=\"cat text-uppercase\">COLOR: <\/span><span class=\"grey-text\">JAMM Visual Effects<\/span><\/p>\n<p><span class=\"cat text-uppercase\">COLORIST: <\/span><span class=\"grey-text\">Adam Scott<\/span><\/p>\n<p><span class=\"cat text-uppercase\">COLOR ASSIST: <\/span><span class=\"grey-text\">Carver Moore<\/span><\/p>\n<p><span class=\"cat text-uppercase\">COLOR PRODUCER: <\/span><span class=\"grey-text\">Jon Lazar<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">MUSIC<\/h5>\n<p><span class=\"cat text-uppercase\">MUSIC COMPANY: <\/span><span class=\"grey-text\">Squeak E. Clean Studios<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE CREATIVE PRODUCER: <\/span><span class=\"grey-text\">Micheal Gross<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE CREATIVE DIRECTOR: <\/span><span class=\"grey-text\">Rob Barbato<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE DIRECTOR: <\/span><span class=\"grey-text\">Julie B. Nichols<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR PRODUCER: <\/span><span class=\"grey-text\">Max Taylor<\/span><\/p>\n<p><span class=\"cat text-uppercase\">COMPOSER: <\/span><span class=\"grey-text\">Zac Colwell<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">&#8220;FOLLOW THE YELLOW BRICK ROAD&#8221; BY HAROLD ARLEN &amp; E.Y. HARBURG (COURTESY SONY ATV MUSIC PUBLISHING\/DISNEY MUSIC GROUP,) PERFORMED BY SQUEAK E CLEAN MUSIC<\/h5>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">AUDIO\/MIX<\/h5>\n<p><span class=\"cat text-uppercase\">MIX COMPANY: <\/span><span class=\"grey-text\">Margarita Mix Santa Monica<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE PRODUCER: <\/span><span class=\"grey-text\">Whitney Morris<\/span><\/p>\n<p><span class=\"cat text-uppercase\">OPERATIONS MANAGER: <\/span><span class=\"grey-text\">Brian Frank<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MIXER: <\/span><span class=\"grey-text\">Bruce Bueckert<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ASSISTANTS: <\/span><span class=\"grey-text\">Mike Murzyn, Sean Melia, Zach Olson<\/span><\/p>\n<\/div>\n<p><strong>Click <a href=\"https:\/\/www.lbbonline.com\/news\/lexus-heads-out-of-kansas-to-take-the-road-less-travelled-in-wizard-of-oz-inspired-spot\">HERE<\/a> to view the original article<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexus Heads Out of Kansas to Take the Road Less Travelled in Wizard of Oz Inspired Spot Publicis Groupe&#8217;s Team One wonders if Dorothy had ignored the advice to &#8216;follow the yellow brick road&#8217; in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[],"class_list":["post-25093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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