{"id":25080,"date":"2022-10-05T08:00:15","date_gmt":"2022-10-05T15:00:15","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25080"},"modified":"2026-01-28T09:50:24","modified_gmt":"2026-01-28T09:50:24","slug":"squeakecleanstudios-pepsi-footloose","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeakecleanstudios-pepsi-footloose\/","title":{"rendered":"Pepsi’s Soda Shop Returns with “Footloose”, with Music Edit, Sound Design and Final Mix by Squeak E. Clean Studios, on Ad Age"},"content":{"rendered":"

WATCH PEPSI\u2019S \u2018FOOTLOOSE\u2019 REMAKE<\/strong><\/h1>\n

The soda brand jumps on TikTok-fueled renewed interest in the movie with a modern take on the title song by Chloe Bailey<\/h3>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=z_DZLRtCxv0<\/a><\/p>\n

Following Pepsi\u2019s 2021 launch of its \u201cSoda Shop\u201d line of limited-edition soda flavors inspired by those served in old-school malt shops, the beverage company is once again taking consumers on a nostalgia trip\u2014this time encouraging them to \u201ccut footloose\u201d with singer Chloe Bailey.<\/p>\n

Pepsi partnered with Bailey to put a modern spin on the 1984 film \u201cFootloose\u201d with a music video of Bailey\u2019s cover of the movie\u2019s titular song. It promotes the return of its two Soda Shop flavors, cream soda and black cherry, along with the launch of a new zero sugar version of its cream soda. The video, produced by VaynerMedia, reimagines the plot of \u201cFootloose\u201d in a contemporary setting and features Bailey rebelling against signs that forbid music, singing and dancing with a dazzling musical performance.<\/p>\n

The Soda Shop line \u201cwas wildly successful last year. We couldn\u2019t keep it in stores,\u201d Todd Kaplan, Pepsi\u2019s chief marketing officer, told Ad Age. Pepsi\u2019s Soda Shop flavors represent a cross between \u201cindulgence and nostalgia\u201d that resonated with consumers\u2014feelings the brand hopes to revive with the return of the limited-edition line and its ties to the enduring legacy of soda shops, he said.<\/p>\n

A 30-second cut of the ad will debut during \u201cSaturday Night Live\u201d on Oct. 15, and will also play during a TV broadcast of iHeartRadio Music Festival, which Bailey performed in. Hannah Lux Davis and Sean Bankhead, notable figures in the music video industry, directed and choreographed the video, respectively. The duo also produced Pepsi\u2019s reimagined version of the song \u201cYou\u2019re the One That I Want\u201d from the 1978 movie \u201cGrease\u201d last September, which tapped Doja Cat to promote Pepsi\u2019s initial launch of its Soda Shop products.<\/p>\n

Pepsi chose to use \u201cFootloose\u201d as the song for the video after the song experienced a cultural resurgence earlier this year originating from the \u201cFootloose Challenge\u201d on TikTok. In May, TikTok users began posting videos of themselves lifting a dance partner into the air before lowering them into a dip in time to the \u201cFootloose\u201d chorus. The hashtag has garnered over 135 million views and even led Kevin Bacon, who starred in the original film, to do his own recreation of the dance move.<\/p>\n

As part of Pepsi\u2019s promotion of the Soda Shop launch, Bailey will post a TikTok video asking users to mirror part of her choreography from the Pepsi music video. Those who take part in Pepsi\u2019s challenge will have the chance to win various prizes, including posters and the shoes Bailey wore for the \u201cFootloose\u201d music video, all signed by Bailey. The TikTok challenge encouraging people to film themselves dancing reflects Pepsi\u2019s ethos of \u201cunapologetic enjoyment\u201d and expression through music and dance, Kaplan said.<\/p>\n

Marketing efforts that capitalize on consumers\u2019 nostalgia have been on the rise since 2021, and Pepsi is certainly no stranger to campaigns that celebrate the past. Earlier this year, the company challenged consumers to submit photos of themselves from the \u201890s to win several bottles of the brand\u2019s short-lived Crystal Pepsi, which first hit shelves in 1992.<\/p>\n

The limited-edition Soda Shop products will be on store shelves for the next 12 weeks.<\/p>\n

 <\/p>\n

Click HERE<\/a> to view the original article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

WATCH PEPSI\u2019S \u2018FOOTLOOSE\u2019 REMAKE The soda brand jumps on TikTok-fueled renewed interest in the movie with a modern take on the title song by Chloe Bailey   Following Pepsi\u2019s 2021 launch of its \u201cSoda Shop\u201d…<\/p>\n","protected":false},"author":2,"featured_media":25081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,2376],"tags":[28,248,249,276,847,1242,2375,3353,3354,3355],"class_list":["post-25080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-squeak-e-clean-studios","tag-music","tag-ad","tag-advertising","tag-sound-design","tag-pepsi","tag-ad-age","tag-squeak-e-clean-studios","tag-footloose","tag-chloe-bailey","tag-music-edit"],"yoast_head":"\nPepsi's Soda Shop Returns with "Footloose", with Music Edit, Sound Design and Final Mix by Squeak E. 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