{"id":25046,"date":"2022-09-23T09:00:11","date_gmt":"2022-09-23T16:00:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25046"},"modified":"2026-01-28T09:50:24","modified_gmt":"2026-01-28T09:50:24","slug":"squeakecleanstudios-citycenterdc","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeakecleanstudios-citycenterdc\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Design Army Takes the Town in Colorful Spot for CityCenterDC, on Creative Boom"},"content":{"rendered":"<header class=\"post__header theme--section-118\">\n<h1 class=\"post__title\">Design Army&#8217;s new campaign for a downtown development is bursting with colour and life<\/h1>\n<\/header>\n<div class=\"post__columns\">\n<div class=\"post__column post__column--main theme--section-118\">\n<section class=\"post__intro\">\n<figure class=\"post__image-container\">\n<div class=\"post__image-wrap\"><img decoding=\"async\" class=\"post__image aligncenter\" src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/64\/646d47e824e4032a60f9848ebf84faf79e619e55_810.jpg\" sizes=\"(min-width 1000px) 810px, 100vw\" srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/64\/646d47e824e4032a60f9848ebf84faf79e619e55_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/64\/646d47e824e4032a60f9848ebf84faf79e619e55_1620.jpg 1620w\" alt=\"\" width=\"810\" \/><\/div>\n<\/figure>\n<div class=\"post__first-paragraph\">\n<p style=\"text-align: center;\"><em>The Washington DC-based agency&#8217;s campaign for CityCenterDC grabs the attention with verve, colour and energy.<\/em><\/p>\n<\/div>\n<div class=\"post__meta post__meta--header\"><\/div>\n<\/section>\n<section class=\"post__content\">\n<div class=\"post__body\">\n<p>&nbsp;<\/p>\n<p>If you&#8217;re ever in downtown Washington DC, you won&#8217;t be able to miss CityCenterDC. This mixed-use development covers over five city blocks, making it the city&#8217;s biggest and showiest shopping and dining district.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"CityCenterDC &quot;CELEBRATING YOU&quot;\" src=\"https:\/\/player.vimeo.com\/video\/748842022?width=840&#038;height=1000&#038;discover=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<section class=\"post__content\">\n<div class=\"post__body\">\n<p>This pedestrian-friendly, 10-acre mixed-use development is home to more than 221,000 square feet of retail space, 520,000 square feet of office space, 458 rental apartment units, 216 condominium units, a 360-room hotel, a 1,550-space parking garage, a public park, a central plaza and pedestrian-oriented streets and alleyways.<\/p>\n<p>Now a fun and whimsical campaign for the development, led by local agency Design Army, uses it to trumpet a wider message: that the USA&#8217;s capital is a creative, fashion-forward city.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"post__body-images post__body-images--2-up\">\n<figure class=\"post__image-container\">\n<div class=\"post__image-wrap\"><img decoding=\"async\" class=\"post__image lazy entered loaded aligncenter\" src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_810.jpg\" sizes=\"(min-width 1000px) 810px, 100vw\" srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_1620.jpg 1620w\" alt=\"\" width=\"810\" data-src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_810.jpg\" data-srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/11\/11bcabaea98b6135a0a9cb3f9816b7d008bad899_1620.jpg 1620w\" data-ll-status=\"loaded\" \/><\/div>\n<\/figure>\n<figure class=\"post__image-container\">\n<div class=\"post__image-wrap\"><img class=\"post__image lazy entered exited\" sizes=\"(min-width 1000px) 810px, 100vw\" alt=\"\" width=\"810\" data-src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/45\/452d5472a95826515bcfde3e289971acc89c108e_810.jpg\" data-srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/45\/452d5472a95826515bcfde3e289971acc89c108e_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/45\/452d5472a95826515bcfde3e289971acc89c108e_1620.jpg 1620w\" \/><\/div>\n<\/figure>\n<\/div>\n<div class=\"post__body-images post__body-images--2-up\">\n<figure class=\"post__image-container\">\n<div class=\"post__image-wrap\"><img class=\"post__image lazy entered exited\" sizes=\"(min-width 1000px) 810px, 100vw\" alt=\"\" width=\"810\" data-src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/39\/39ef359c817eaeffe90279ca10c7ea2ca409b73e_810.jpg\" data-srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/39\/39ef359c817eaeffe90279ca10c7ea2ca409b73e_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/39\/39ef359c817eaeffe90279ca10c7ea2ca409b73e_1620.jpg 1620w\" \/><\/div>\n<\/figure>\n<figure class=\"post__image-container\">\n<div class=\"post__image-wrap\"><img decoding=\"async\" class=\"post__image lazy entered loaded aligncenter\" src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_810.jpg\" sizes=\"(min-width 1000px) 810px, 100vw\" srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_1620.jpg 1620w\" alt=\"\" width=\"810\" data-src=\"https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_810.jpg\" data-srcset=\"https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_810.jpg 810w, https:\/\/www.creativeboom.com\/uploads\/articles\/a4\/a4b9756c85c1296abf11384ab39fa8b4c38d4790_1620.jpg 1620w\" data-ll-status=\"loaded\" \/><\/div>\n<\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>As part of the campaign, a TV spot entitled &#8216;Celebrating You&#8217; finds joy in self-expression by focusing on a quirky train journey full of eclectic characters \u2013 foodies, funsters and fashionistas \u2013 covering a range of ages and style senses. And the viewer is enthusiastically invited to join them.<\/p>\n<p>&#8220;Journey to a world of self-expression,&#8221; intones the narrator. &#8220;Take the fast track to an authentic you. Feel tingly all over with anticipation. No tickets are required. Welcome to a destination that celebrates you. Your many different tastes. Even the way you roll. You bring the excitement to a place where luxury is where you want to be, where creativity is applauded.&#8221;<\/p>\n<p>Backdropped by DC&#8217;s iconic landmarks, the spot is full of eye-popping colour and a sense of the unexpected, featuring everything from 1940s jazz music with a twist of Hip Hop to over-the-top forks and show horses. Even the custom typography is bursting with personality.<\/p>\n<figure class=\"post__video\">\n<div class=\"post__video-container post__video-container--embed\"><\/div>\n<\/figure>\n<p>It&#8217;s typically superlative work from Design Army, a multi-disciplinary brand and creative agency whose clients include The Academy Awards, Disney, The Ritz-Carlton, PepsiCo and the Smithsonian Institute.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<p><em>Read the original article <a href=\"https:\/\/www.creativeboom.com\/news\/design-armys-new-citycenterdc-campaign\/\">HERE<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Design Army&#8217;s new campaign for a downtown development is bursting with colour and life The Washington DC-based agency&#8217;s campaign for CityCenterDC grabs the attention with verve, colour and energy. &nbsp; If you&#8217;re ever in downtown&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,268,270,2376,211],"tags":[249,269,271,911,913,1688,2375,248],"class_list":["post-25046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-music","category-music-sound-design","category-squeak-e-clean-studios","category-fresh-news","tag-advertising","tag-music-2","tag-music-and-sound","tag-citycenterdc","tag-fashion","tag-photography","tag-squeak-e-clean-studios","tag-ad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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