{"id":25023,"date":"2022-09-16T09:00:55","date_gmt":"2022-09-16T16:00:55","guid":{"rendered":"https:\/\/presskitchen.com\/?p=25023"},"modified":"2026-01-28T09:50:24","modified_gmt":"2026-01-28T09:50:24","slug":"sqecs-chamillionaire","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/sqecs-chamillionaire\/","title":{"rendered":"With Audio Post by Squeak E. Clean Studios, Chamillionaire is &#8220;Ridin&#8217; 30&#8221; with CarMax in Humorous Ad, via HipHopDX"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/qfmMA_o4Hm8\">https:\/\/youtu.be\/qfmMA_o4Hm8<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Exclusive \u2013 Chamillionaire has returned with a remix of his 2005 multi-platinum hit \u201cRidin&#8217;\u201d featuring Krayzie Bone, which appears in a new ad spot for CarMax.<\/p>\n<p>Twenty-two years after the original dropped, the track hasn\u2019t lost its initial appeal. The hook is unforgettable, Cham\u2019s rhymes are on point and it\u2019s clear he\u2019s still having fun with it. During a recent interview with HipHopDX, Chamillionaire revealed Universal Records was hesitant to release \u201cRidin&#8217;\u201d as a single. But, to the label\u2019s surprise, it was a smash and wound up being certified 4x-platinum by the Recording Industry Association of America (RIAA) in May 2007.<\/p>\n<p>\u201cHonestly, I never tried to make a hit,\u201d Cham told DX. \u201cI always was a person who just tried to make something that I thought would resonate with people. And you got to think about this concept. Everybody, it doesn\u2019t matter whether you\u2019re committing a crime or not, when you see police, you feel like you shiver up and put your seatbelt on.<\/p>\n<p>\u201cYou make sure that you\u2019re not breaking any rule, and there was never a theme song for that. I used to feel that feeling all the time coming from where I come from, because when you\u2019re young and coming up in the urban area, sometimes you\u2019re going to have interactions with police.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Chamillionaire decided he was going to fix that and recruited one of his favorite artists, Krayzie Bone of Bone Thugs-n-Harmony, for the track.<\/p>\n<p>\u201cI was just like, \u2018Man, I\u2019m going to make a song for this feeling,&#8217;\u201d he continued. \u201cAnd then I put Krayzie Bone on it because he was a real star to me. I grew up on his music, and he killed it. But the record label didn\u2019t even like that song. They didn\u2019t even want that song to be a single. It\u2019s because at the time, singles cost so much.<\/p>\n<p>\u201cMy first single cost me like $150,000 for the beat, and they wanted me to go spend $250,000 on a Timbaland beat, and I wouldn\u2019t do it. Then they were forced to have to put out the song that I wanted, which was Ridin\u2019. That didn\u2019t cost that much to make. And then it just went to the world. I remember being in Jamaica and all the kids, they were screaming the song. It was just everywhere I was going because everybody had that relationship with police, and I was just like, \u2018OK, we got something here.&#8217;\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Now, with the \u201cRidin&#8217;\u201d remix, people who may not even be familiar with the song will witness its rebirth, opening up a whole new audience for Chamillionaire. Some of the topics in the song \u2014 police brutality and racial profiling \u2014 are sadly still relevant today.<\/p>\n<p>\u201cI thought about that and thought about all the young generations, the kids that coming up that might not even know about that song,\u201d he said. \u201cWe\u2019re living in a different environment with social media, TikTok and all these other places. So often I\u2019m trying to do something to keep the life of that song like legendary and just keep it in people\u2019s minds. And every few years, I do something.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>While the 2005 version may have a more serious tone, Chamillionaire was able to flip the remix into something lighter. As he explained, \u201cThis was an opportunity for me to do something more celebratory. When CarMax and the Martin Agency reached out to me, they used the word celebratory a lot because they were like, \u2018This is a first.\u2019<\/p>\n<p>\u201cThe campaign they\u2019re doing is really amazing because it\u2019s allowing people to have a 30-day money back guarantee on a vehicle they might purchase. So I was just like, \u2018OK, this is a car song, and this kind of makes sense.\u2019 There\u2019s a lot of undertones in the original song, but every now and then, I\u2019ll do something that\u2019s a little bit more positive, like when I let Weird Al [Yankovic] do the \u2018White &amp; Nerdy\u2019 version of it. It brings people back to that original record.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Like fellow rappers Ice-T, Snoop Dogg, Fat Joe, Big Boi and Bow Wow, Chamillionaire understands the significance of landing an endorsement deal. After all, Hip Hop wasn\u2019t always welcome.<\/p>\n<p>\u201cI remember back in the days when Snoop had the CDs and everybody was steamrolling over them, and they hated Hip Hop and congressmen were trying to stop it all,\u201d he said. \u201cJust seeing the evolution, and just even Snoop as an example, I see him in a commercial every 10 seconds it seems like. And it\u2019s like, \u2018wow.\u2019 Watching how this culture has been appreciated and being revered in such a way is a great thing.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Read the original article <a href=\"https:\/\/hiphopdx.com\/news\/id.72990\/title.chamillionaire-ridin-remix-carmax-commercial#signup\" target=\"_blank\" rel=\"noopener\">HERE<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Exclusive \u2013 Chamillionaire has returned with a remix of his 2005 multi-platinum hit \u201cRidin&#8217;\u201d featuring Krayzie Bone, which appears in a new ad spot for CarMax. Twenty-two years after the original dropped, the track&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,250,2376,211,217],"tags":[825,2375,2539,3336,3337,3338,248,249],"class_list":["post-25023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-audio","category-squeak-e-clean-studios","category-fresh-news","category-ads","tag-spot","tag-squeak-e-clean-studios","tag-carmax","tag-chamillionaire","tag-ridin","tag-ridin-30","tag-ad","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chamillionaire is &quot;Ridin&#039; 30&quot; with CarMax, Audio Post by Squeak E. Clean Studios<\/title>\n<meta name=\"description\" content=\"With audio post by Squeak E. 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