{"id":24962,"date":"2022-08-25T09:14:01","date_gmt":"2022-08-25T16:14:01","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24962"},"modified":"2026-01-28T09:50:24","modified_gmt":"2026-01-28T09:50:24","slug":"modern-post-lead-popular-music-video-for-british-rapper-m-i-a","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/modern-post-lead-popular-music-video-for-british-rapper-m-i-a\/","title":{"rendered":"Modern Post Lead Creative Editor\/Partner William Town Cuts \u201cPopular\u201d Music Video for British Rapper M.I.A"},"content":{"rendered":"<p style=\"text-align: center;\"><b>M.I.A Releases Single \u201cPopular\u201d Music Video\u00a0<\/b><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Popular Drops with Music Video Cut by Modern Post Editor William Town<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-24963\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/08\/unnamed-2.png\" alt=\"\" width=\"726\" height=\"410\" \/><\/p>\n<p><span style=\"font-weight: 400;\">British rapper <\/span><b>M.I.A<\/b><span style=\"font-weight: 400;\"> releases the music video for her latest single \u201cPopular,\u201d directed by Arnaud Bresson and produced by DIVISION, with editing by<\/span> <span style=\"font-weight: 400;\">Modern Post<\/span><span style=\"font-weight: 400;\"> Lead Creative Editor\/Partner <\/span><b>William Town<\/b><span style=\"font-weight: 400;\">. The music video provides a timely commentary on what it means to be &#8216;Popular&#8217; in today&#8217;s social media culture. The video&#8217;s aesthetic references the rudimentary format of a casting tape, in which M.I.A. teaches her clone to mimic the moves and attitudes that will supposedly make her &#8216;Popular&#8217;. The viewer may interpret the video&#8217;s narrative as questioning the influence that social media has on individual expression and whether we are creating an army of clones that copy what they see online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">M.I.A.\u2019s lyrics explore self-love and success, while she sings about \u201cloving herself\u201d and \u201cenjoying her best life.\u201d The music video illustrates how life in the spotlight calls for a shart dichotomy between personal and public perception.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=m9AzBzHBXok\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> to watch the music video.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">William Town brings his unique talent for weaving stylized visuals in rhythmic pattern with captivating sound to the music video. With celebrated projects for top brands including Vogue, Dior, NIKE, Hugo Boss, Zara and Tommy Hilfiger, he has consistently crafted work that is at the forefront of fashion, music and image-making. From Calvin Klein\u2019s CK ONE relaunch campaign in 2011 to Vogue\u2019s \u2018I Love New York\u2019 Film in 2021, his campaigns are consistently recognized with award nominations and wins.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Credits<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Production: DIVISION<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director: Arnaud Bresson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Producer: Laure Salgon<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Full post-production: The Mill Paris<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VFX Executive Producer: Fabrice Damolini<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production Coordinators: Ghalia Chammat, Ewan Rosenstrauch<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post-Producers: Benjamin Cathala, Stephanie Mollet, Marie C\u00e9cile Juglair<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ECD &amp; VFX Supervisor: Franck Lambertz<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of CG: Guillaume Parra &amp; Guillaume Ho<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flame Artists: Franck Lambertz, Valentin Gingembre, Jao M\u2019changama &amp; Aur\u00e9lien Teurlai<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A.I. animation: French Faker<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animation: Alban Leli\u00e8vre, Alexandre Sauthier<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuke Artists: Maxence Peillon, Tytouan Botte<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motion Designers: Olivier Jarry, Agathe Sayegh<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SFX video shoot: Shaun Severi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animation Clips: Jessica Miller, Vince Ibay,\u00a0 Miss Lauren<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robot &amp; Choreographer: Dytto\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">US service Executive Producer: Daniel Yaro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Line Producer: Matisse Gaillard<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing Partners: Dylan Underhill, Elizabeth Cook<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1st Assistant Director: Jey Wada<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2nd Assistant Director: Leland Smith<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director of Photography: Evan Prosofsky<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1st Assistant Camera: Kocmos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2nd Assistant Camera: Double-O-Nothing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production Designer: Brielle Hubert<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Art Director: Matthew Toth<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sound Engineer: Ramon Cortes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editorial: Modern Post<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E<\/span><span style=\"font-weight: 400;\">ditor: William Town<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Colorist: Arthur Paux<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sound Designer: Unendliche Studio. Barth\u00e9l\u00e9my Belleudy &amp; Ladoire Eddie<\/span><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>M.I.A Releases Single \u201cPopular\u201d Music Video\u00a0 Popular Drops with Music Video Cut by Modern Post Editor William Town British rapper M.I.A releases the music video for her latest single \u201cPopular,\u201d directed by Arnaud Bresson and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,291,295,626,1929,1940,211,217,218,268],"tags":[],"class_list":["post-24962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-film","category-music-video","category-agencies","category-new-york","category-fashion","category-fresh-news","category-ads","category-advertising","category-music"],"yoast_head":"<!-- This site is optimized with 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