{"id":24871,"date":"2022-08-08T09:32:38","date_gmt":"2022-08-08T16:32:38","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24871"},"modified":"2026-01-30T12:50:20","modified_gmt":"2026-01-30T12:50:20","slug":"music-by-butter-music-sound-clash-of-clans-is-celebrating-its-10th-anniversary","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/music-by-butter-music-sound-clash-of-clans-is-celebrating-its-10th-anniversary\/","title":{"rendered":"With Music by Butter Music & Sound, \u2018Clash of Clans\u2019 Is Celebrating Its 10th Anniversary with A Fake 40-Year History, via Fast Company"},"content":{"rendered":"

Supercell adds 30 years to the popular mobile game\u2019s past to have some fun with fans of pop-culture nostalgia.<\/h3>\n

\"\"<\/p>\n

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Do you remember Clash-mania? Those days back in the 1980s when the video game Clash of Clans became the biggest pop-cultural phenomenon the world had ever seen, and its main character, the Barbarian, was gracing magazine covers, cereal boxes, and made into an action figure? A new short documentary tells the fascinating story of the game\u2019s 40-year history, the dramatic rise, the crushing fall, and it\u2019s subsequent rebirth.<\/p>\n<\/div>\n

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Except, y\u2019know, the whole thing is fake.<\/p>\n<\/div>\n

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Today marks the actual, for real, 10th anniversary of mobile gaming juggernaut Clash of Clans, but its parent company, Supercell, thought it would be fun to imagine a world where Clash came of age in the time of Pac-Man and Mario. Created with ad agency Wieden + Kennedy, Clash from The Past traces the game\u2019s (fictional) origin from three teens in a Finnish basement to cultural blockbuster. It\u2019s a fun and elaborate gag that manages to reflect how gaming pop culture has evolved over the past few decades.<\/p>\n<\/div>\n

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Supercell\u2019s brand creative lead Michael Gurman says the company talks a lot internally about trying to do things that only they would do.<\/p>\n<\/div>\n

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\u201cI think a lot of video game companies would celebrate their history, be proud of it, and use it as an occasion for chest-thumping a bit about their actual accomplishments,\u201d says Gurman. \u201cWe have a history of being a bit mischievous, never taking ourselves too seriously, so we loved how this would take the 10-year anniversary and not talk about our actual history at all. We thought it would be really fun to give our fans 30 extra years of history that didn\u2019t exist.\u201d<\/p>\n<\/div>\n

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In reality, Supercell launched\u00a0Clash\u00a0on this day in 2012, and it came pretty close to the phenom heights joked about in the fake doc. It\u2019s been downloaded more than three billion times, was a Top 5 App Store download in both 2012 and 2013, and made a major splash with\u00a0one of the most popular Super Bowl ads of 2015. The game still\u00a0regularly ranks among the App Store\u2019s Top 10 top grossing apps, including this week.\u00a0The fake history isn\u2019t completely out of character, though. Back in 2012, Supercell game designer\u00a0Lasse Louhento told\u00a0Pocketgamer\u00a0that part of the visual inspiration for\u00a0Clash\u00a0came from old SNES games like\u00a0Gauntlet.<\/p>\n<\/div>\n

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Beyond the fake doc\u2014which has already attracted millions of views\u2014Supercell is celebrating its decade of mobile gaming dominance with a few other surprises to delight fans, like mini-games that recreate some of the fake past celebrated in the doc. In these,\u00a0Clash<\/span>\u00a0of Clans\u00a0is reimagined as an arcade game called\u00a0Clash, a \u201990s console racer called\u00a0Clash Dash, and an early 2000s open-world game called\u00a0Clash<\/span>: Cradle of Darkness. Each are era-specific and have been \u201cremastered\u201d for mobile so they could be played in the\u00a0Clash<\/span>\u00a0of Clans\u00a0app.<\/p>\n<\/div>\n

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Other IRL tie-ins to the fake doc are a trio of brand collaborations, including a General Mills cereal called Boom Boom, a capsule collection of apparel with Champion, and a series of Clash-themed Garbage Pail Kids with Topps.<\/p>\n<\/div>\n

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\u201cIt\u2019s become a custom for brands to do collaborations, but with this the approach was about more than simply finding companies to partner with, but to also tie them into this larger narrative that this whole thing could be real,\u201d says W+K creative director Lawrence Melilli. \u201cSo we made the \u201990s breakfast cereal for real, reissuing it now as this thing from the vault, releasing what looks like an archival commercial, and then putting that into the documentary. Everything is tied together in an attempt to create this plausible alternate reality for fans to have fun with.\u201d<\/p>\n<\/div>\n

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In 2017,\u00a0Supercell marked\u00a0Clash\u2019s\u00a0fifth birthday\u00a0by taking a popular Builder character out of the game and into the real world, even building an 18-foot\u00a0Tesla Tower\u2014that doubled as a giant statue of the game\u2019s P.E.K.K.A. character\u2014to act as an elaborate phone charger for passersby. Then-ad agency partner Gerry Graf said at the time that, given the fun collection of characters and incredibly strong fan community,\u00a0Clash\u00a0had the content potential to be its own version of Pixar. For Gurman, the ambition of taking these characters out of the game and storytelling in different media remains.<\/p>\n<\/div>\n

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\u201cWe see Clash as our biggest and most valuable IP,\u201d says Gurman. \u201cFor the future of Clash, from the IP and entertainment side, we\u2019ve always used animation to put the characters out there, and we\u2019re looking at longer-form storytelling, and we\u2019re exploring other ways to bring Clash into the entertainment space.\u201d<\/p>\n<\/div>\n

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To that end, a\u00a0new\u00a0Clash of Clans\u00a0graphic novel\u00a0will be available for preorder in the coming months. And yes, it\u2019s for real.<\/p>\n<\/div>\n

View the original article HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Supercell adds 30 years to the popular mobile game\u2019s past to have some fun with fans of pop-culture nostalgia. Do you remember\u00a0Clash-mania? Those days back in the 1980s when the video game\u00a0Clash of Clans\u00a0became the…<\/p>\n","protected":false},"author":2,"featured_media":24872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1929,211,217,218,240,256,268,270,273,626],"tags":[],"class_list":["post-24871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-york","category-fresh-news","category-ads","category-advertising","category-animation-2","category-butter","category-music","category-music-sound-design","category-news","category-agencies"],"yoast_head":"\nWith Music by Butter Music & Sound, \u2018Clash of Clans\u2019 Is Celebrating Its 10th Anniversary with A Fake 40-Year History, via Fast Company - Press Kitchen<\/title>\n<meta name=\"description\" content=\"A new short documentary tells the fascinating story of the game\u2019s 40-year history, the dramatic rise, the crushing fall, and 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