{"id":24808,"date":"2022-07-18T09:05:34","date_gmt":"2022-07-18T16:05:34","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24808"},"modified":"2026-01-28T09:50:25","modified_gmt":"2026-01-28T09:50:25","slug":"creems-infamous-boy-howdy-mascot-returns","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/creems-infamous-boy-howdy-mascot-returns\/","title":{"rendered":"CREEM\u2019s Infamous Boy Howdy! Mascot Returns in Cartoon Fever Dream Led by Indie Shop fable.works, with Animation by LOBO"},"content":{"rendered":"

Famed music journalism institution tapped indie creative shop to lead<\/span><\/h3>\n

\u201cCREEM is Risen\u201d brand relaunch campaign, celebrating the rebirth of a rock icon.<\/span><\/h3>\n

\"\"<\/p>\n

Legendary magazine CREEM has reemerged this year as \u201cCREEM Entertainment,\u201d resurrecting the Detroit-born voice of rock \u2018n\u2019 roll made famous by legendary writers like Lester Bangs, Patti Smith, Cameron Crowe, Jaan Uhelszki, Dave Marsh, Lisa Robinson, and more. And with it, the return of their iconic rock mascot (drawn by R. Crumb), Boy Howdy!, who debuted on the second issue of CREEM in 1969 and graced the pages of almost every issue for 20 years.<\/span><\/p>\n

 <\/p>\n

Leading the brand launch creative is rising indie agency <\/span>fable.works<\/span>, which won the business after a pitch earlier this year. Dubbed \u201cCREEM is Risen,\u201d the 360 campaign is a balls-to-the-wall joyride capped by a fever dream-like cartoon following Boy Howdy!\u2019s return from the clutches of death 33 years ago, aboard a headless bat, then a heaven-bound rocket ride on Lester Bangs himself.<\/span><\/p>\n

 <\/p>\n

Click <\/span>HERE<\/span><\/a> to view the launch video.<\/span><\/p>\n

 <\/p>\n

Created in partnership with animation studio LOBO, original music and SFX by Human Worldwide, and title\/editorial help from Uppercut Edit, the animation is more entertainment than ad, laden with bread crumbs that\u2019ll keep fans watching and rewatching to test their rock \u2018n\u2019 roll chops.<\/span><\/p>\n

 <\/p>\n

Creem CEO John Martin considers the cartoon a rallying cry for fans. \u201cThis is for the millions of rock \u2018n\u2019 roll fans worldwide, misunderstood, underserved and upset that they get fed a steady diet of nothing from establishment music brands. <\/span>We<\/span><\/i> are those fans and we\u2019re pissed too. So we wanted to make an insane piece of entertainment to champion the rock \u2018n\u2019 roll community – and as a way of putting the usual suspects on notice – their time is up. CREEM\u2019s back.\u201d<\/span><\/p>\n

 <\/p>\n

\u201cCREEM\u2019s comeback is a moment in music history. Agencies often throw around the word \u2018dream client,\u2019 but in this case, it\u2019s an actual direct hit. Right in the feels, for everyone involved.\u201d<\/span> \u2013 fable.works co-founders Rick Williams & Marcel Yunes<\/span><\/p>\n

 <\/p>\n

The campaign aims to boost subscriptions and get rock disciples rallying around music\u2019s biggest comeback \u2013 culminating with CREEM\u2019s first new issue in three decades, due out this September.<\/span><\/p>\n

 <\/p>\n

Amen.<\/span><\/p>\n

 <\/p>\n

About CREEM Entertainment:<\/b><\/p>\n

CREEM Entertainment is the modern-day devil spawn of Detroit’s legendary CREEM Magazine. During its initial twenty-year run, CREEM launched the careers of countless iconic music journalists and bands, while never hesitating to lampoon those who took themselves too seriously. Today’s CREEM, powered by the next generation of cage-rattling truth tellers and provocateurs, will deliver the best in editorial, original programming, merchandise, subscription products, and experiences to rock ‘n’ roll fans of all ages. Boy Howdy, indeed!<\/span><\/p>\n

 <\/p>\n

About fable.works:<\/b><\/p>\n

fable.works is a rising indie agency rooted in the simple belief that brands need to entertain vs interrupt audiences.\u00a0 Founded by Emmy and Cannes Grand Prix winners Marcel Yunes and Rick Williams, fable.works is on a mission to make brands unforgettable via effective, engaging stories.<\/span><\/p>\n

 <\/p>\n

—<\/span><\/p>\n

 <\/p>\n

\u201cBOY HOWDY NEVER DIES\u201d<\/b><\/p>\n

FILM CREDITS<\/b><\/p>\n

 <\/p>\n

Agency: fable.works<\/b><\/p>\n

Co-Founder: <\/b>Marcel Yunes<\/span><\/p>\n

Co-Founder: <\/b>Rick Williams<\/span><\/p>\n

 <\/p>\n

Animation: LOBO<\/b><\/p>\n

Directors:<\/b> Mateus de Paula Santos, Thiago Martins<\/span><\/p>\n

Executive Producer: <\/b>Luis Ribeiro<\/span><\/p>\n

Art Director:<\/b> Thiago Martins<\/span><\/p>\n

Concept Art<\/b>: Bruno Guma, Felipe Lopes, S\u00e9rgio Filho<\/span><\/p>\n

Storyboard Artist: <\/b>Thiago Martins<\/span><\/p>\n

Head of Production: <\/b>Clara Morelli<\/span><\/p>\n

Producers: <\/b>Rafael Passos, Pablo Zurita<\/span><\/p>\n

Head of Post-Production:<\/b> Marcelo Barbosa<\/span><\/p>\n

Post-Production Supervision:<\/b> Thiago Martins<\/span><\/p>\n

Post-Production Producer:<\/b> Melina Prior<\/span><\/p>\n

Animation:<\/b> Francis Viveiros, Gian Burani, Bruno Tedesco, Thiago Martins, Maur\u00edcio Reis<\/span><\/p>\n

Lighting & Render:<\/b> Maur\u00edcio Reis<\/span><\/p>\n

Composition:<\/b> Maur\u00edcio Reis<\/span><\/p>\n

After Effects: <\/b>Maur\u00edcio Reis<\/span><\/p>\n

 <\/p>\n

Music: Human<\/b><\/p>\n

Executive Producer: <\/b>James Dean Wells<\/span><\/p>\n

Creative Lead: <\/b>Morgan Visconti<\/span><\/p>\n

\u201cSouthside\u201d written and performed by Aquarius Void (Zach Shipps\/Ross Westerbur\/Mike Alonso)<\/span><\/p>\n

Scoring to picture by Zach Shipps<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Audio Post: Post Human<\/b><\/p>\n

Sound Design and Mix: <\/b>Daryl Pinsdorf<\/span><\/p>\n

Post Producer:<\/b> Rob Suchecki<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Edit & Titles: Uppercut<\/b><\/p>\n

Assistant Editor:<\/b> Davi Angelo\u00a0<\/span><\/p>\n

Producer:<\/b> Lisa Sadek<\/span><\/p>\n

HOP:<\/b> Lisa Sadek<\/span><\/p>\n

EP: <\/b>Dez Macleod-Veilleux<\/span><\/p>\n

MD: <\/b>Lisa Houck<\/span><\/p>\n

\u00a0<\/span><\/p>\n

FINISHING HOUSE: Uppercut<\/b><\/p>\n

After Effect\/Grx: <\/b>Maxime Benjamin, Inkyung Hur<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Famed music journalism institution tapped indie creative shop to lead \u201cCREEM is Risen\u201d brand relaunch campaign, celebrating the rebirth of a rock icon. Legendary magazine CREEM has reemerged this year as \u201cCREEM Entertainment,\u201d resurrecting the…<\/p>\n","protected":false},"author":2,"featured_media":24809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,243,273,626],"tags":[],"class_list":["post-24808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-lobo","category-news","category-agencies"],"yoast_head":"\nCREEM\u2019s Infamous Boy Howdy! 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