{"id":24790,"date":"2022-07-11T09:14:12","date_gmt":"2022-07-11T16:14:12","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24790"},"modified":"2026-01-28T09:50:26","modified_gmt":"2026-01-28T09:50:26","slug":"with-music-by-butter-music-sound-plant-milk-inspires-calilujah-moments","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-music-sound-plant-milk-inspires-calilujah-moments\/","title":{"rendered":"With Music by Butter Music &#038; Sound, Plant Milk Inspires &#8216;Calilujah&#8217; Moments in Quirky Spots for Califia Farms, via LBB Online"},"content":{"rendered":"<h3 class=\"subheading\" style=\"text-align: center;\">Goodby Silverstein &amp; Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24791\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif.png\" alt=\"\" width=\"925\" height=\"521\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif.png 925w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif-300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif-768x433.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif-350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/calif-600x338.png 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p>Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But things are changing, and fast.<\/p>\n<p>&nbsp;<\/p>\n<p>When you finally realise how incredible plant milk is in pretty much anything, that\u2019s called a Calilujah moment. And it\u2019s brought to you by Califia Farms.<\/p>\n<p>&nbsp;<\/p>\n<p>In these films created by Goodby Silverstein &amp; Partners and directed by Harold Einstein, unsuspecting people try Califia Farms for the first time. And, suffice to say, their reactions are incredible. But it\u2019s not just crazy. It\u2019s Calilujah.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9xcGE9k92zI\" width=\"925\" height=\"521\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>\u201cCalilujah! is a moment of discovery. It\u2019s that feeling you get when you try Califia for the first time and it\u2019s surprisingly delicious,\u201d adds CMO Suzanne Ginestro. \u201cWith a wide array of plant-based beverages, Califia Farms can help transform all sorts of everyday moments to \u201cmmm\u2026\u201d moments. Calilujah!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>These 30-second spots aim to nudge those curious people over the edge. Handshake features two office workers who meet over Oatmilk in coffee. Splits shows a couple stretching their morning coffee routine.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/o6GYR3xkDh8\" width=\"925\" height=\"521\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>\u201cIt\u2019s exciting to try new things and we wanted to bring that feeling to life in these spots,\u201d said Hanna Wittmark, creative director, GS&amp;P.<\/p>\n<p>&nbsp;<\/p>\n<p>Kate Baynham, creative director, GS&amp;P, continued saying: \u201cOur hope is that as this campaign continues, it inspires more people to try new things, particularly when it comes to plant milk. Double bonus points if it\u2019s Califia.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>View original article <a href=\"https:\/\/www.lbbonline.com\/news\/plant-milk-inspires-calilujah-moments-in-quirky-spots-for-califia-farms\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goodby Silverstein &amp; Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time Plant milk was once the butt of jokes. Relegated to the crunchy, granola part&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,256,268,273,291,626,211],"tags":[],"class_list":["post-24790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-butter","category-music","category-news","category-film","category-agencies","category-fresh-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter Music &amp; Sound, Plant Milk Inspires &#039;Calilujah&#039; Moments in Quirky Spots for Califia Farms, via LBB Online - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Goodby Silverstein &amp; Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-music-sound-plant-milk-inspires-calilujah-moments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Music by Butter Music &amp; 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