{"id":24773,"date":"2022-07-01T09:52:09","date_gmt":"2022-07-01T16:52:09","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24773"},"modified":"2026-01-28T09:50:26","modified_gmt":"2026-01-28T09:50:26","slug":"for-pride-mcdonalds-is-the-happy-place","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/for-pride-mcdonalds-is-the-happy-place\/","title":{"rendered":"For Pride, McDonald\u2019s Is the \u201cHappy Place\u201d for Varsity Gay League Kickball in Fun-Loving Spot Directed by Molly Schiot"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter  wp-image-24774\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/07\/unnamed.png\" alt=\"\" width=\"740\" height=\"383\" \/><\/p>\n<p><span style=\"font-weight: 400;\">McDonald\u2019s turns to real-world inspiration for Pride month with \u201cNo Judgment\u201d, produced by <\/span><span style=\"font-weight: 400;\">Honor Society<\/span><span style=\"font-weight: 400;\"> and directed by <\/span><b>Molly Schiot<\/b><span style=\"font-weight: 400;\">. The ad spotlights the Varsity Gay League, the nation&#8217;s original LGBTQAI+ and Allies recreational sports league currently representing over 40,000 Queer+ &amp; allied athletes across the US.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=sfBkCY5fPdo\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> to view the spot. In the ad, league members gather around their home-away-from-home McDonald\u2019s booth to catch up after a full game. Win or lose, their outings signify the deeper connections they forged together as teammates and found family. The ad is one piece of<\/span> <span style=\"font-weight: 400;\">McDonald\u2019s larger approach supporting the LGBTQ+ community<\/span><span style=\"font-weight: 400;\"> during Pride Month and beyond, including their expanded partnerships with<\/span> <span style=\"font-weight: 400;\">diverse-owned media companies<\/span><span style=\"font-weight: 400;\"> like LGBTQ-first streaming network, Revry and their<\/span> <span style=\"font-weight: 400;\">House of Pride<\/span><span style=\"font-weight: 400;\"> and Music Out Loud events that happened in June.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Notes Schiot, \u201c<\/span><span style=\"font-weight: 400;\">There was not a moment when I was a kid where I saw any form of LGBT visibility let alone pride. I am very grateful and honored that I was hired to bring this vision to life. Representation absolutely matters. A survey from The Trevor Project (a nonprofit focusing on suicide prevention within LGBT youth community) found that more than half of youth said brands that support the LGBTQ community positively impact how they feel about themselves. I hope big corporations keep making content and also make\u00a0 tangible commitments to the LGBTQ community.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The ultimate multi-hyphenate, Schiot\u2019s creative endeavors have led to sold-out exhibitions of her paintings and drawings, music videos for the likes of Mark Ronson and The Raveonettes, and commercials for Miu-Miu, Levi\u2019s and Converse. Her \u201cCheck You Out\u201d series for Paper Magazine&#8211;a collection of kooky short films&#8211;features comedy duo Fred Armisen, Carrie Brownstein &amp; Malin Akerman. Most recently, her ESPN 30 for 30 short, \u201cOur Tough Guy\u201d brilliantly meditates on the off-the-ice life of one of the NHL\u2019s most fearsome players, John Wensink.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Credits:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Agency<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agency: Walton Isaacson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aaron Walton &#8211; Partner<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shauna Williams &#8211; VP, Head of Production\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ricardo Trejo &#8211; Executive Creative Director\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erica Reynolds &#8211; Group Account Director\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crystal Reynolds &#8211; Senior Account Director\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cher Nelson &#8211; Sr. Account Executive<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Humberto Belli &#8211; Creative Director \/ Copywriter\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andrea Loza &#8211; Senior Art Director<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elsa Rubalcava &#8211; Producer\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Production<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Production Company: Honor Society<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Molly Schiot &#8211; Director<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Megan Kelly &#8211; Executive Producer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adam Leeman &#8211; Line producer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mego Lin &#8211; DP<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Post Production<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Post House: Cut+Run<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brady Fiero &#8211; Head of Production\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esther Gonzalez &#8211; Producer\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andrea Mendoza &#8211; Editor<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>PR<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Golin<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s turns to real-world inspiration for Pride month with \u201cNo Judgment\u201d, produced by Honor Society and directed by Molly Schiot. The ad spotlights the Varsity Gay League, the nation&#8217;s original LGBTQAI+ and Allies recreational sports&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,273,291,419,626],"tags":[],"class_list":["post-24773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-news","category-film","category-honor-society","category-agencies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For Pride, McDonald\u2019s Is the \u201cHappy Place\u201d for Varsity Gay League Kickball in Fun-Loving Spot Directed by Molly Schiot - Press Kitchen<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s turns to real-world inspiration for Pride month 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