{"id":24751,"date":"2022-06-28T08:55:05","date_gmt":"2022-06-28T15:55:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24751"},"modified":"2026-01-28T09:50:26","modified_gmt":"2026-01-28T09:50:26","slug":"squeak-e-clean-studios-ecd-sam-spiegel","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeak-e-clean-studios-ecd-sam-spiegel\/","title":{"rendered":"Squeak E. Clean Studios ECD Sam Spiegel (Sam i) Teams up with Shmuck the Loyal on Collaborative New Project TRY"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-24753\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958.png\" alt=\"\" width=\"925\" height=\"521\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958.png 925w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958-300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958-768x433.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958-350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/06\/Untitled_design_-_2022-06-28T082725.958-600x338.png 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p><b>Squeak E. Clean Studios<\/b> <span style=\"font-weight: 400;\">Executive Creative Director<\/span><b> Sam Spiegel, A.K.A. Grammy-nominated <\/b><span style=\"font-weight: 400;\">DJ, producer, director, and songwriter <\/span><b>Sam i <\/b><span style=\"font-weight: 400;\">(formerly of duo <\/span><b>N.A.S.A.<\/b><span style=\"font-weight: 400;\">) and Nashville production and songwriting vanguard <\/span><b>Shmuck the Loyal <\/b><span style=\"font-weight: 400;\">have joined forces for a new collaborative project <\/span><b>TRY <\/b><span style=\"font-weight: 400;\">\u2013 a name representing their core beliefs as artists and people striving for proactive positivity. Today, they\u2019ve released<\/span> <b>Chapter One<\/b> <span style=\"font-weight: 400;\">of their debut album, an uplifting and optimistic project born from an inspiring and terrifying time. Through that lens, TRY chooses the path of light, acknowledging the flaws of the world while choosing to find the beauty of the human experience. TRY\u2019s debut is a sonic travelogue through every corner of electronic and pop \u2013 no stone left unturned, with thousands of miles on the odometer.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Alongside the release, they\u2019ve also shared a mind-melting<\/span> <span style=\"font-weight: 400;\">video<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> directed by Sam, for \u201c<\/span><b>Clarity<\/b><span style=\"font-weight: 400;\">\u201d <\/span><b>ft. EARTHGANG<\/b><span style=\"font-weight: 400;\">. In addition to his role as ECD at Squeak E. Clean Studios, Sam is represented for commercials by <\/span><span style=\"font-weight: 400;\">Hey Wonderful<\/span><span style=\"font-weight: 400;\">. Massive synth melodies and a rippling chorus kick down the door and weave around the dextrous rhymes of the Atlanta hip-hop duo atop a sample of a song<\/span> <span style=\"font-weight: 400;\">recorded at Angola Prison<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> In line with the intention behind the entire project, the track is about optimism through the lens of hardship, seeing the sun through the clouds and the light through the darkness. A percentage of the proceeds of \u201cClarity\u201d will go towards helping the incarcerated and formerly incarcerated people in the state of Louisiana.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Chapter One<\/i><\/b><b>: <\/b><a href=\"https:\/\/stem.ffm.to\/chapterone\"><b>Listen \/ Share<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><b>\u201cClarity\u201d ft. EARTHGANG: <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=DQO2Z_gr09o&amp;feature=youtu.be\"><b>Watch \/ Share<\/b><\/a><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As Squeak E. Clean Studios\u2019 ECD, Sam\u2019s wildly creative work as an artist has led the global music powerhouse creation of dynamic cultural moments through music for top brands, including the Trident spot \u201c<\/span><span style=\"font-weight: 400;\">Pre-Game Chew<\/span><span style=\"font-weight: 400;\">\u201d featuring an original track by TRY collaborators Sam i and Shmuck the Loyal that transforms NBA star Kyle Kuzma\u2019s pre-game ritual into an epic beat-pumping throwdown. The campaign also included a full track of the original song composed to Kyle\u2019s chewing rhythm, available on Spotify and TikTok. Sam also tapped into his longtime collaboration&#8211;from her time as a struggling artist to her current chart-topping status&#8211;with Doja Cat as ECD on a spot for Pepsi that aired during the 2021 MTV Video Music Awards featuring a new rendition of Grease\u2019s \u201cYou\u2019re the One That I Want.\u201d In 2020, he also worked with Doja Cat and Anderson.Paak on the track \u201c<\/span><span style=\"font-weight: 400;\">20 Below<\/span><span style=\"font-weight: 400;\">,\u201d later collaborating with Anderson.Paak again recently on the \u201c<\/span><span style=\"font-weight: 400;\">Yours to Take<\/span><span style=\"font-weight: 400;\">\u201d spot for Budweiser.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The meeting of the two minds was an organic process, as natural as the ease of breathing in and out. The result is a sonically diverse album spanning gorgeous 2step, the clattering bombast of trap, house music\u2019s insistent pulse, and the starry-eyed outlook of synth-pop. Best seen across <\/span><span style=\"font-weight: 400;\">Chapter One<\/span><span style=\"font-weight: 400;\">, \u201cAphrodite\u201d&#8211;the first song the duo completed&#8211;acts as the birth of the project, inspiring an uplifting fresh start over hopeful, transcending beats. \u201cSilence,\u201d a collaboration with <\/span><b>Camden <\/b><span style=\"font-weight: 400;\">and <\/span><b>Miette Hope<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">features an infectious, instantly danceable beat with lyrics questioning a lack of communication, either in personal relationships or as a societal whole. \u201cEnd of Times\u201d is a catchy dystopian love ballad about the world falling down around you but being content where you are, tucked away in a shelter of love and peace.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have very eclectic taste, and the record reflects that,\u201d <\/span><span style=\"font-weight: 400;\">says Sam. With two more chapters planned for release over the next year, the entire project features an impressively varied roster of musical and artistic collaborators giving extra juice to the duo\u2019s impossible-to-pin-down sound, bringing nothing but energy and a positive glow to match. All artwork and visualizers are overseen by creative director <\/span><b>C\u00e9dric Hervet<\/b><span style=\"font-weight: 400;\">, who frequently operated in the same role for <\/span><b>Daft Punk<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Chapter One <\/i><\/b><b>Tracklist<\/b><b>\u00a0<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Aphrodite\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Clarity ft. EARTHGANG\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Silence ft. Camden and Miette Hope\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> End of Times\u00a0<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">\u2018Chapter One\u2019 Album Art, Credit: Lissy Laricchia\u00a0<\/span><\/i><\/p>\n<h5 style=\"text-align: center;\"><b>ABOUT SQUEAK E. CLEAN STUDIOS<\/b><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Squeak E. Clean Studios is a global creative audio network creating culture-defining soundtracks through advertising, film, television and immersive experiences with premium sound and music stylings.<\/span><\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">With studios in New York, Los Angeles, Chicago, Austin, Sydney and Melbourne, we collaborate with clients and our creative network of the world\u2019s best artists to deliver innovative original composition, sound design &amp; mix, music licensing, artist partnerships, music library, experiential &amp; spatial sound and sonic branding.<\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Squeak E. Clean Studios Executive Creative Director Sam Spiegel, A.K.A. Grammy-nominated DJ, producer, director, and songwriter Sam i (formerly of duo N.A.S.A.) and Nashville production and songwriting vanguard Shmuck the Loyal have joined forces for&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,268,270,273,626,1929,2376],"tags":[],"class_list":["post-24751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-music","category-music-sound-design","category-news","category-agencies","category-new-york","category-squeak-e-clean-studios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squeak E. 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