{"id":24584,"date":"2022-05-13T09:46:04","date_gmt":"2022-05-13T16:46:04","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24584"},"modified":"2026-01-30T13:03:23","modified_gmt":"2026-01-30T13:03:23","slug":"australian-navy-entices-intelligence-recruits-with-ad","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/","title":{"rendered":"Australian Navy Entices Intelligence Recruits with Ad Cleverly Disguising Image in Sound"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Global audio company<\/span> <a href=\"http:\/\/www.squeakeclean.com\"><b>Squeak E. Clean Studios<\/b><\/a> <span style=\"font-weight: 400;\">teamed up with<\/span> <span style=\"font-weight: 400;\">VMLY&amp;R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions. \u2018The Audio Ad You Can See\u2019 is designed to connect a tech audience to Navy intelligence roles and targets the narrow field of intelligence professionals suited to work in the Navy. The ad reaches these intelligence professionals on the \u201cinvisible battlefield\u201d where they operate, and can be streamed <\/span><a href=\"https:\/\/www.defencejobs.gov.au\/jobs\/navy\/-\/media\/DFR\/Audio\/The_Invisible_Battlefield.wav\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Squeak E. Clean Studios Head of Sound Paul Le Couteur worked carefully to reverse engineer the \u201cworld\u2019s first recruitment message hidden in sound,\u201d by producing audio from an image to be analyzed through a spectogram, a tool that analyzes frequencies in the electromagnetic spectrum.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">To reveal the hidden message, the audio discovered by only the most clever must be processed in a spectrogram, which is used in sound production to repair background noise, crackle, hums and glitches. It\u2019s also used by the Australian Navy to intercept, analyze and identify threats at sea.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/vimeo.com\/706036115\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> for a behind-the-scenes look into how the covert ad was made.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">Le Couteur notes, \u201cThis idea really pushed my audio engineering brain to places it hasn\u2019t gone before. Every audio signal produces an image in a spectrogram, but we found a way to reverse that process and produce audio from an image. Essentially, we were painting with sound.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">Creating the hidden image was a unique collaboration between audio production and design. While the audio needed to be crafted for an image, the image needed to be crafted for audio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">First, a designer created a poster then converted into audio signals using an image synthesizer, before the voice and further soundscape elements were added. Extensive use of additive EQ, subtractive EQ, compression and the micro-automation of volume ensured each sound had its own sonic space in the frequency spectrum.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">James Wills, Creative Director, VMLY&amp;R says, \u201cEvery element was tweaked with meticulous precision to make sure we struck a balance between clarity of the audio and clarity of the image. We were essentially manipulating the electromagnetic spectrum, which is exactly what some of the Navy\u2019s intelligence personnel do every day.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">ABOUT SQUEAK E. CLEAN STUDIOS<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Squeak E. Clean Studios is a global creative audio network creating culture defining soundtracks through advertising, film, television and immersive experiences with premium sound and music stylings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">With studios in New York, Los Angeles, Chicago, Austin, Sydney and Melbourne, we collaborate with clients and our creative network of the worlds best artists to deliver innovative original composition, sound design &amp; mix, music licensing, artist partnerships, music library, experiential &amp; spatial sound and sonic branding.<\/span><\/p>\n<h4><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Global audio company Squeak E. Clean Studios teamed up with VMLY&amp;R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions. \u2018The Audio Ad You&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2376,211,217,218,273,626],"tags":[],"class_list":["post-24584","post","type-post","status-publish","format-standard","hentry","category-squeak-e-clean-studios","category-fresh-news","category-ads","category-advertising","category-news","category-agencies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Australian Navy Entices Intelligence Recruits with Ad Cleverly Disguising Image in Sound - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Global audio company Squeak E. Clean Studios teamed up with VMLY&amp;R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian Navy Entices Intelligence Recruits with Ad Cleverly Disguising Image in Sound - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Global audio company Squeak E. Clean Studios teamed up with VMLY&amp;R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T16:46:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T13:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/05\/unnamed.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"Australian Navy Entices Intelligence Recruits with Ad Cleverly Disguising Image in Sound\",\"datePublished\":\"2022-05-13T16:46:04+00:00\",\"dateModified\":\"2026-01-30T13:03:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/australian-navy-entices-intelligence-recruits-with-ad\/\"},\"wordCount\":473,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"articleSection\":[\"Squeak E. 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